"Design" vs Design
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Though everyone isn't a "designer", we can all learn to design better products and experiences for our customers.
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"Design" vs Design
- 2. Hi, I’m Jordan aka the “designer”
- 5. • Layout • Type • Color • Grid • Pattern • Shape • Size • Emphasis • Etc.
- 6. the visual elements used by Graphic Designers, Web Designers, Interior Decorators, Artists, Fashion Designers, Architects…
- 12. the experience
- 13. the principles of making an experience better, easier, or more enjoyable through improved graphics, code, content, sound, etc., and especially process
- 14. Brands that design great experiences:
- 15. Two things all of those companies do: i. Map customers’ experiences ii. Create habitual users
- 16. i. Mapping the customer experience
- 17. Customer experience for defective product
- 18. Customer experience for defective product
- 21. Customer experience for defective product
- 22. Customer experience for defective product
- 23. How to map the experience 1. Make smarter decisions • User feedback should drive decisions, not our presumptions 2. Bring teams together • Collaboration drives the best ideas 3. Build deeper empathy • Discover and design to improve the customer’s pain-points 4. Clarify the bigger picture • “I understand & can help” – Simplify to singular improvements -Adaptive Path (an entire company doing just UX)
- 24. Customer experience: Landing pages
- 25. ii. Creating habitual users
- 26. 5 goals of business: 1. Increase revenue 2. Decrease costs 3. Increase new business 4. Increase existing business 5. Increasing shareholder value
- 27. As a marketing company, what determines our success? Who are our customers?
- 28. To create habitual customers/users/readers: Make the desired behaviors you want them to do easier to accomplish
- 33. So let’s follow TA’s lead… Shawn Butler Social Media Director | Problem Solver 801.555.1234 sbutler@thomasarts.com Justin Reynolds Project Manager | Solution Designer 801.555.1234 jreynolds@leadgenix.com …after all, everyone’s a designer
Editor's Notes
- FIVE BUSINESS PRIORITIES: 1)increasing revenue, 2) decreasing costs, 3) increasing new business, 4) increasing existing business, and 5) increasing shareholder value. Zappo’s wonderfully clear self-service return instructions are not just boilerplate but in fact one of the most important pieces of content on its site. Zappos customers who return more also buy more (net after returns) than those that don’t return as much (thereby increasing revenue); The clarity of the instructions cuts down on customer service calls (thereby decreasing costs); Knowing that returns are easy and clear encourages new customers (thereby increasing new business); The return policy boosts the sales to current customers (thereby increasing existing business); And all of these contribute to the value of the company (thereby increasing shareholder value).
- FIVE BUSINESS PRIORITIES: 1)increasing revenue, 2) decreasing costs, 3) increasing new business, 4) increasing existing business, and 5) increasing shareholder value. Zappo’s wonderfully clear self-service return instructions are not just boilerplate but in fact one of the most important pieces of content on its site. Zappos customers who return more also buy more (net after returns) than those that don’t return as much (thereby increasing revenue); The clarity of the instructions cuts down on customer service calls (thereby decreasing costs); Knowing that returns are easy and clear encourages new customers (thereby increasing new business); The return policy boosts the sales to current customers (thereby increasing existing business); And all of these contribute to the value of the company (thereby increasing shareholder value).