Avanish Bhopal addressed their audience for their magazine through several methods. They conducted research on the target audience of NME magazine which indicated that the audience wanted interviews. Therefore, Avanish included an interview with singer Sanjay Singh about his music and overcoming fears. Avanish also hand-picked images like a double page photo of Sanjay Singh to feature. The language used was formal without slang to match the target audience of a British Asian music magazine. Avanish tested different fonts through a questionnaire and found ones that properly fit the genre. Finally, Avanish mirrored the professional style of NME in aspects like the masthead and layout.

1. QUESTION 4 MEDIA
How did you attract/address your audience?
Avanish Bhopal

2. Choice in content
• From the target audience research I found from using the
NME magazine that their target audience wanted
interviews; when looking through I found many interviews
of multiple people and how they make their albums and
how they work in the studios and the way they write their
music and that is why I chose to include a personal
interview of how the singer Sanjay Singh and how he felt
about music and how he overcame his fears.

3. Image
• The chosen images I used where created and hand
picked for certain parts of the magazine. I took the double
page picture of Sanjay Singh as I draft he would go there,
which made it easier to edit and crop to fit. I shadowed an
aspect of many double pages and put the image on the
page next to the writing.
• On the contrary, other picture were assigned to be in
places such as the contents as they would make a mini
story.

4. Language
The research I found from the NME magazine was that the target
audience related to formal language and no slang; this would have
been used if I looked at a Dance music or Pop music magazine.
I found that my language had to relate to my target audience. This
meant I had to use formal language. However, in certain parts of the
magazine slang was used fore a specific purpose in order to related
to certain people reading certain articles.

5. Font
From the font choice, I used samples in a questionnaire
which was through email. I found out fonts which we’re
right for the genre of British Asian Music and saw the
justification of how it related. On the contrary I found that
the fonts sampled in my questionnaire did not appeal; so I
looked into more and found the right ones and this was
proven from a voice note (audio) from my target audience.

6. Style
I used NME in order to get ideas and aspects of how a professional
magazine should look like. this was done by mirroring the style of it
through the way I represented my masthead and layout.