The document summarizes the layout and design elements of a magazine contents page. It explains that the page uses a rule of thirds layout with text and images organized into nine equal sections to appear structured. Larger main images are used as focal points to make the page appealing, with photo captions. Standard fonts, colors, and conventions are employed to look professional and engage the target audience of 15-30 year olds. Key details like page numbers, headlines and subheadings, and the masthead and issue date are included to help readers navigate and understand the issue.
Introduction to ArtificiaI Intelligence in Higher Education
Rule of Thirds Layout Appeals to Target Audience
1. Again,the layout of the contents
page uses rule of thirds, where the
page is splitinto9 sections
horizontallyandvertically.Thisisto
make the page appearmore
structuredand well presented,as
the target audience willlose interest
if imagesandtextare not organised
properlyintoasimple form.The
columnsof textare therefore used
to keeptothisstructure in the rule
of thirds.The fontof textsticksto
codesand conventions,being
standardserif andsans serif inside
the magazine tomake the text
legible forthe targetaudience and
give a more professionallook.
Page numbersare usednexttosub-
headingsof articlestodirectthe
target audience tothe necessary
pagesinside the magazine,tofind
the article theywantto read. The
sub-headingsgive more detail of
each specificarticle.
The contentspage alsocontainsa
largermain image andthisimage is
one of the mainfocal pointsof the
page,makingthe page more
interestingandappealingtothe
audience.The mis-en-scenedenotes
a girl standinginfrontof a tour bus,
connotingthisfeature tobe about
touringartists,whichwouldappeal
to the target audience asthisisa
musicgenre magazine,andlinkingit
withthe article inside the magazine.
Thisis a mediumshot of the girl,as
it cutsoff just above hercrotch and
showsthe busin the background,
but still showsherfacial expression.
Thislinkingimage putsstorybehind
the article title.The article title is
there to brieflytellthe audience
whatto expectwhentheyreadthe
article.
The contentspage usuallycontains
an editor’sletterwhichisa short
message fromthe editorof the
magazine aimedatthe target
audience,tellingthemaboutthe
makingof thisissue,e.g.givinga
short story,etc. Thismagazine
breaksthiscode and conventionas
no editorial letterisdenotedon
thiscontentspage,whichcouldbe
due to spacing,or the editormay
not wantto have put anymore text
on the page,as it mayhave made
the target audience lose interest
and notread it anyway.
There are bordersaround images to
make themstand out fromthe page
and appearwell presented.
The house style isthe themesused
consistentlythroughoutthe contentsof
the magazine,includingfont,colour
scheme,layout,etc.The house style is
whatmakeseach magazine unique,
givingitbrand identityand makesit
standout froma crowd.In this NME
magazine,there isared,white andblack
colourscheme whichfitsinwiththe
house style andaddscolourto make the
page eye catchingto the audience.
The target audience iswhothe
magazine isaimedat.The target
audience forthismagazine ispeople
agedbetween15-30, as presented
by the informal language usedin
the text,withslangtermssuchas
‘eh’and‘bro’ used,whichare
relatable toyoungerpeople
specifically,sothiswill appeal to
themmore. The mis-en-scene with
the girl’scasual outfitinthe main
image connotesthe classof the
target audience to be workingclass.
We wouldstereotypicallyassociate
formal attire suchas suitswithan
audience of highclass,asthiswould
appeal tothemmore.Therefore,
the workingclasstargetaudience
will findthismore relatableby
havinga betterrelationship with
model inthe image.
The masthead is the name of the
magazine.Itisusedon the contents
page to add a sense of consistency
throughoutthe contentsof the
magazine.
Also,the imageshave captions in
orderto tell the targetaudience
whatis goingon inthe picture.
The main headings/titles
categorise the sub-headingsinto
differentsectionsof featuresof the
magazine,whethertheyare weekly
features,suchas‘reviews’or
special featuresforthisissue,
shownwiththe mainheading
‘news’.The audience will know
where tolookfor whattheywish
to readabout, inthe different
aspectsthat make up the contents
of the musicmagazine.
The dateline and issue number give
informationtothe audience about
thisspecificissue thattheymay
wantto know,for example,if they
collectthe magazine weekly,they
can justlookat the issue number.
The dateline tellsthe audience
whenthisparticularissue was
released.The date andissue
numberare alwaysseenonthe
contentspage.