Lucas Yates will create a tabloid newspaper focused on the Christmas period. It will include events like Bonfire Night and German Christmas markets happening around that time. As Christmas is a celebrated time of year, Lucas believes people will want to read about related topics. The informal, colorful design of a tabloid is suited to the lighthearted Christmas topic rather than serious issues covered by broadsheets. Photographs will be a major element, allowing eye-catching images of the season. Colors like red will reflect Christmas. The tone will be intriguing and amusing to engage readers. Layout principles like the rule of thirds will be applied to images and design to focus readers' attention on important areas. The masthead and main

1. Lucas Yates – Andersen
A2 Media Studies
Report on Newspaper Mind Map Ideas
My newspaper will be focused on the Christmas Period and the events happening around
that period for example bonfire night and the German Christmas markets. The reason for
choosing the Christmas period as my main focus in the newspaper is because it is
something that most people in the community enjoy and I believe people will want to read a
newspaper focus on such a celebrated time of the year.
I have chosen to make the genre of my newspaper tabloid. The reason for this decision is
because Christmas is not a serious, political topic unlike a broadsheet newspaper. By
creating a tabloid newspaper it will allow me to be slightly informal with the choice of words
that I use and also have a big focus on the use of the photographs that I include which I see
as an advantage for a newspaper especially on Christmas because of the amount of eye
catching images that can be taken.
Additionally, the tone of my newspaper will be informal so this will include more images than
a broadsheet and also a variety of colours to make the page eye catching and grab the
reader’s attention. Due to my newspaper being related to the Christmas period the use of
colours may be linked to Christmas, for example, the colour red is a main colour which
represents Christmas so it would be relevant to use this colour. The tone within my
mastheads will aim to be intriguing and possibly amusing so that the readers become
interested in what my newspaper and the content is about.
Within my newspaper I will be using design principals such as the Gutenberg Principal to
make sure that my reader’s attention is focused on the main parts of the page. I will make
sure that my masthead is along the primary optical area so that when the target audience
look at the page they see the masthead and become familiar with the newspaper brand. My
main story and content will be in around the middle of the page so the use of the axis of
orientation will move my reader’s attention from one side of the page to the other so that
they fully read what is on the page. In addition to this, the less important stories or images
will be in the weak fallow area and the terminal area because whatever is in that area of the
page is not my main focus of the newspaper.
By using the rule of thirds efficiently on my images and layout I will be able to capture the
reader’s attention to the areas of the page that I want. When using the rule of thirds on my
images I have to make sure that the main focuses are on the intersecting lines so that the
readers look at that specific area of the picture. When applying the rule of thirds to my layout
it is the same principal for my images, by putting the main focuses of my newspaper on the
intersecting lines the readers’ attention will be where it should be and not somewhere at the
bottom of the page in the terminal area.
When editing and manipulating my images I can do this through Photoshop through a
number of techniques. I can go through the settings in adjustments and bright and contrast
to change the image and also through the use of colour balance and hue/saturation I am
able to make the pictures more vibrant and eye catching to the readers.
The photographs that I will take for my pages will have a variety of shots to make the story
more interesting such as long shots to establish a setting and also close ups so that the

2. Lucas Yates – Andersen
A2 Media Studies
reader can fully look into what I am taking pictures of.
Due to my newspaper being local I will include images and context of iconic sites in
Manchester because it will intrigue the reader because Manchester is where they live so
they will have an interest in an iconic area of where they are from.