Media AS KERRANG cover magazine analysis

1. Tim McMorrow Rock House Styles Revisited
The masthead:
The masthead is bold and stands out
on the page while also being spread
across the whole width of the top of
the page. The style of the font
resembles broken glass or a crack,
this suggests rebellion and defiance
while also relating to the
stereotypes of the genre which is
that it breeds violence and hysteria
(themes common throughout the
genre)
Main cover line:
The main cover line is in big
and bold font so that the
audience’s attention is drawn
to it at first glance. The main
cover line is always related to
the main image as that is the
main focus of the magazine
and is the main story that
Kerrang are trying to show to
their audience.
Pull quote:
The use of the pull quote is to
attract the target audience as
it shows the audience that
there are interviews and other
exclusive news in this edition.
By using words such as
“filthiest” the reader will be
more interested in what is in
the magazine due to the
language used.
The main image:
the main image is a medium shot of Foo Fighters front man David
Grohl. The main image targets the fans of the band as well as the
bands listed on the “8 page special” which helps target a wider
audience as it will be beneficial to a lot of different fandoms of
multiple bands thus helping in sales.
Barcode/date/issue
and price:
The barcode is located at
the bottom left of the
front cover so that it can
be easily located while
not getting in the way of
the main cover which
includes all of the
relevant information the
audience needs so that
the magazine can entice
them. The price and date
are also located with the
barcode also because
although it is important
information, the readers
don’t want it covering
the main/ more
important areas of the
cover page e.g. the cover
lines and the main
image.
Other:
The use of the flash engages the audience to read on and acts as though the reader is getting something extra if
they buy this edition of the magazine. “UK TOUR EXCLUSIVE” on top of the main cover line keeps with the
colour scheme of black, yellow and white.
The footer at the bottom of the page adds a little more information as to what else is included in the magazine.
Having the “PLUS” in big and bold writing also makes the readers believe that they are getting a little extra
information and stories about other rock bands.