The document summarizes the results of a questionnaire about a magazine. It found that 80% of respondents liked the bright colors, 100% thought it would stand out from other magazines, 60% thought it targeted males while 20% thought females and 20% both, 100% thought it targeted a white market, and 80% thought £2.00 was a reasonable price. The results show the design and pricing choices successfully marketed the magazine to its intended audience.
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Task 11 final audience research
1. Task 11 Final Audience Research: Questionnaire
1. Do you like the colours (Brightcolours) chosen for my magazine?
Yes No
2. Do you think my magazine would stand out amongstother Magazines?
Yes No
Why?
3. Do you think my magazine is marketed towards males or females
Males Females Both
4. Do you think my magazine is marketed towards a White or Other market
White Black Asian All
5. Do you think the price (£2.00) is reasonableprice for a music magazine?
Yes No, too high No, too low
2. Task 11 Final Audience Research:Results
1. Do you like the colours (Bright colours) chosen for my magazine?
Conclusion
Out of the 5 people questioned,4outof 5 saidthat theylikedthe brightcoloursof mymagazine
while onlyone personsaidtheydidn’tlikethe colours.Thisshowsthatchoosingtouse bright
colourson mymagazine wasa good and successful ideaas80% of people askedlikethem.
2. Do you think my magazine would stand out amongst other Magazines?
Conclusion
Out of the 5 people questioned,all 5saidthat mymagazine wouldstandoutamongstother
magazines.Thisshowsthatthe choice of colours, fontsandimagesused wasa good ideaas 100% of
people saidthatitstoodout. Thismeansthat mymagazine wouldbe easilyspottedbyconsumers
and mytarget market.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
1. Do you like the
colours (Bright
colours) chosen for my
magazine?
Yes No
0
1
2
3
4
5
6
2. Do you think my
magazine would stand
out amongst other
Magazines?
Yes No
3. 3. Do you think my magazine is marketed towards males or females?
Conclusion
Out of the 5 people questioned,3outof 5 saidthat theythoughtmymagazine wastargeted
towardsa male audience,1out of 5 saidtheythoughtmy magazine wastargetedtowardsa
female audience and1 outof 5 saidthat theythoughtmymagazine wastargetedtowards
bothmale and females.Mytargetmarket’sgenderwasmale,thisshowsthatthe colours,
fontsand imagesusedsuccessfullymarketedmymagazine towardsthe targetedgender.
4. Do you think my magazine is marketed towards a White or Other market?
Conclusion
Out of the 5 people questioned,All5saidthat theythoughtmy magazine wastargetedtowardsa
White market.My targetmarket’sethnicitywaswhite,thisshowsthatthe colours,fontsandimages
usedsuccessfullymarketedmymagazine towardsthe targeted ethnicity.
3. Do you think my
magazine is marketed
towards males or
females?
Males
Females
Both
0
1
2
3
4
5
6
4. Do you think
my magazine is
marketed
towards a
White or Other
Market?
White Black Asian All
4. 5. Do you think the price (£2.00) is reasonable price for a music magazine?
Conclusion
Out of the 5 people asked,4outof 5 saidthat £2.00 wasa reasonable price while1out of 5 saidthat
the price was too high.Thisshowsthat£2.00 isa reasonable price togowithas 80% of people asked
saidit wasa reasonable price.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5. Do you think the
price (£2.00) is a
reasonable price
for a music
magazine?
Yes No, too high No, too low