The document considers three genres - rock music, pop music, and metal music - as potential options for a new music magazine. For rock music, the strengths include a large target market and variety of content, but weaknesses are competition from existing successful rock magazines and difficulty standing out. For pop music, the strengths are its broad popularity and lack of competition, but weaknesses include lack of expertise in pop music. For metal music, the strengths are an established target market and familiarity with the genre, but weaknesses mirror those of rock - competition from other metal magazines and challenges providing unique content.
2. Genre 1-ROCK MUSIC
Strengths
1. Rock music is popular all over the world, especially in the UK so there
would be a target market for a new Rock music magazine.
2. There are lots of bands and artist who create, produce, perform or are
associated with Rock music, so there will be a wide variety of content
for my magazine.
3. There are quite a few Rock magazines on the market, all of which have
been successful in some way, this shows that this genre of music has
been successful in the magazine market.
4. I am familiar with Rock music as I listen to a lot of bands and artists
from this genre of music so I know the kind of content should be in a
Rock music magazine (e.g. Album Reviews , Bands/Artists Interviews)
and what to expect from a Rock music magazine.
3. Genre 1-ROCK MUSIC
Weaknesses
1. There are already a number of Rock music magazine on the market, all of
which are very successful. My magazine may be overshadowed by these
other popular Rock music magazine.
2. While I know what kind of content should be in a Rock music magazine,
many other Rock music magazines already do these on a weekly/monthly
basis so my magazine won’t stand out in terms of content.
3. I will need a lot of content to fill my magazine as current Rock magazines
have loads of content with a wide range of bands/artists.
4. Genre 2-POP MUSIC
Strengths
1. Pop music is most likely the most popular music genre in this day and
age, so there is a guaranteed Target Market for a Pop music magazine.
2. There are plenty of artists and bands that are considered pop
musicians, so there will be a wide variety of content for my magazine.
3. There aren't many, if any, Pop music magazines out on the market so I
could capitalise on the growing popularity of pop music with a Pop
music magazine, and face no competition from other rival Pop music
magazine because there aren't many on the market.
5. Genre 2-POP MUSIC
Weaknesses
1. I am not a huge fan of Pop music and I have never read a Pop music
magazine so I don’t know what kind of content to expect in a Pop music
magazine.
2. There aren't many Pop music magazines on the market so I don’t know
whether a pop music magazine will be successful on the market.
3. I don’t have the knowledge of Pop music or Pop music fans needed to
create a magazine for Pop music fans.
6. Genre 3-METAL MUSIC
Strengths
1. There are lots of Metal music magazines out of the market, all of which
have been successful in some way so know that they are successful and
popular in the market.
2. Metal music, like Rock music, is very popular around the world so I
know there will be a target market for the magazine.
3. I am familiar with Metal music as I listen to a lot of metal music and
read a lot of Metal music Magazines so I know what content should be
in a Metal magazine (e.g. Album Review, Band/Artist Interviews) and
what to expect from a Metal music magazine .
4. There will be plenty of content for my magazine due to the wide variety
of Bands/Artists/Albums/Songs/Tours out there in the world.
7. Genre 3-METAL MUSIC
Weaknesses
1. There are lots of Metal music magazines out on the market, all of which
are successful and popular, my magazine may been overshadowed by
there already popular and successful magazines.
2. While there is a established Target Market, they may already have a
weekly/monthly Metal music magazine that they already read, so my
magazine may lose out on the target market.
3. I will need a lot of content as current Metal music magazines have a lot
of content with a wide range of bands/artists.