The document reports on a study of consumer behavior towards shampoo brands in Ludhiana, India. Key findings include: 1) 100 respondents use shampoo, with 28% preferring Dove and 18% H&S. 48% were self-influenced in purchase. 2) 60% use shampoo 1-2 times/week. 64% prefer 100-250ml packages. 90% saw ads on TV. 3) 26% liked Dove ads best. 62% were satisfied with their shampoo while 36% were highly satisfied.

1. PROJECT REPORT ON CONSUMER BEHAVIOUR TOWARDS SHAMPOO BRANDS SUBMITTED BY: Priyanka Thakur Roll no.-3938 SUBMITTED TO: Mrs. Davinder Kaur AP MBA Dept.

2. INTRODUCTION TO SHAMPOO INDUSTRY The word Shampoo is derived from the Hindi word “Champi”. Remember Johnny Walker’s famous song - Meri Jaan, Meri Jaan, Sunday Ke Sunday, Teil Maalish - Champi Teil Maalish. The British loved the massage so much, they started calling Champi as Shampoo.

8. Research Methodology Need of the study : The need of the study is to determine the consumer behavior towards shampoo brands. Scope of the study : The scope of the study is restricted to analyze the consumer behavior towards shampoo brands within the city of Ludhiana only.

9. Research design : In the study descriptive research design is used. Data collection : Data has been collected both from primary and secondary sources. Primary - Questionnaire Secondary - internet, magazines Sample size : 100 respondents Sampling technique : convenient sampling Sampling area: Ludhiana city

12. Gender

13. Age

14. Shampoo consumption Interpretation: The above chart show that 100% of the respondents use shampoo.

15. Preferred brand of shampoo 28

17. Influence to purchase your favorite brand 48

19. Ranking of different attributes of shampoo brands SUNSILK ATTRBUES STRONGLY AGREE (1) AGREE (2) NEUTRAL (3) DISAGREE (4) STRONGLY DISAGREE (5) MEAN SCORE LOW PRICE 15 55 30 0 0 2.1 FRANGRANCE 20 50 20 5 5 2.4 PACKAGING 35 40 15 10 0 2 QUALITY 20 35 35 10 0 2.4 AVAILABILITY 55 30 10 0 5 1.7

20. PANTENE ATTRBUES STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE MEAN SCORE LOW PRICE 0 30 30 30 10 3.2 FRANGRANCE 25 50 20 0 5 2.1 PACKAGING 35 60 0 0 5 1.8 QUALITY 25 25 40 0 10 2.5 AVAILABILITY 30 45 20 0 5 2.1

21. DOVE ATTRBUES STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE MEAN SCORE LOW PRICE 5 25 35 15 20 3.2 FRANGRANCE 15 60 20 5 0 2.2 PACKAGING 35 40 25 0 0 1.9 QUALITY 40 25 35 0 0 2 AVAILABILITY 10 55 30 5 0 2.3

22. VATIKA ATTRBUES STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE MEAN SCORE LOW PRICE 25 35 30 10 0 2.3 FRANGRANCE 10 25 35 25 5 2.9 PACKAGING 15 45 20 5 15 2.6 QUALITY 15 30 40 10 5 2.6 AVAILABILITY 20 40 30 10 0 2.3

23. CLINIC PLUS ATTRBUES STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE MEAN SCORE LOW PRICE 35 45 5 20 0 2.2 FRANGRANCE 10 40 35 10 5 2.4 PACKAGING 15 60 15 5 5 2.3 QUALITY 15 25 40 10 10 2.8 AVAILABILITY 60 30 5 0 5 1.6

24. H&S ATTRBUES STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE MEAN SCORE LOW PRICE 5 35 35 15 5 2.7 FRANGRANCE 5 55 30 5 0 2.3 PACKAGING 50 25 20 5 0 1.8 QUALITY 35 40 20 5 0 2 AVAILABILITY 35 35 15 10 0 1.9

26. Frequency of use of shampoo Interpretation: Out of 100 respondents 60% of the respondents use shampoo 1-2 times a week. 60

27. Package size preferred Interpretation : from the above chart it is clear that 64% of the respondents prefer 100-250ml size shampoo,16% of the respondents prefer sachets. 64

28. Preferred media for advertisement Interpretation: It is clear from the above chart that 90% of the respondents prefer TV for advertisement and 6% prefer magazine. 90

29. Most liked Advertisement 26

31. Influence of advertisement Interpretation: Out of 100 respondents 20% of the respondent are influenced a little bit by the advertisement while 12% of the respondents are highly influenced by advertisement and remaining 68% of the respondent are not influenced by it. 68

32. Level of satisfaction Interpretation: the above graph shows that 62% of the respondents are satisfied with their shampoo while 36% of the respondents are highly satisfied with their shampoo 62

33. Interpretation: It is clear from the above chart that 56% of the respondents do not face any problems from their shampoo, while remaining 44% are face problems(dryness etc) . Problem faced 56

34. Like to change shampoo Interpretation: out of 100 respondents 82% of the respondents do not want to change their shampoo. 82

35. Preferred brand of shampoo after the decision to change the shampoo has been taken

36. Interpretation: it is clear from the above table that 62% of the respondents are not affected by the schemes, discounts , gifts. Affect of schemes, discounts, gifts on buying decision 62

37. Interpretation: From the above table it is clear that 58% of the respondents wants money back offer while 42% of the respondents do not want money back offer. Responses to money back offer 58

41. CONCLUSION This project of consumer behavior towards Shampoo brands deals with both theoretical & practical knowledge. Conclusion of the survey revels that consumer behavior depends upon product quality, advertisement, family influence, price & self. Attributes of a particular brand play an important role in purchase of shampoo. By the analysis, it was found that while purchasing quality is preferred over price. At last It can be said that if the recommendations are followed the sales of the companies can be improved.