This document summarizes a market research report on the shampoo market in Vietnam conducted in December 2012. The research was conducted online with a sample size of 579 respondents across Vietnam. The key findings include:
- The most important factor for respondents when choosing a shampoo is having a clean scalp (85.5%).
- The most commonly used type of shampoo is dandruff-specialized shampoo, with 81.3% of respondents using it.
- Most respondents (89.1%) reported being satisfied with their current shampoo brand, with 48.5% being completely satisfied.
Research Method: Online research
Fieldwork Period: May 2014
Research Area: Nationwide
Respondent Criteria: Male & Female aged 16 and over, main decision maker and buy for personal care products
Sample Size: 470 samples
Number of Questions: 7 Screening questions and 8 Main Questions: Survey Content
Screening: Frequency of washing hair, Living place, Age, Gender, Marital Status, Monthly Household Income, Decision maker and buyer.
Main Study
Important factors for choosing shampoo, Purchase places & Reasons for choosing, Frequency of buying shampoo, Amount of money paid for once buying, Type of packaging, Brand awareness.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
We occasionally see Vietnamese with tattoos. How many of them really have tattoos? Q&Me asked 700 people to find out the ratio of those who has tattoos, as well as the general impression, family opinion etc.
This document summarizes the results of a survey of 420 Vietnamese women ages 18-39 in Hanoi and Ho Chi Minh City about their haircare habits and brand awareness. Some key findings:
- Most respondents wash their hair 1-2 times per week, with 71% washing less than daily. Shampoo is the most commonly used haircare product.
- Top shampoo brands used are Dove (26%), Clear (17%), and Pantene (16%). Dove is seen as high quality and premium, while Sunsilk is viewed as affordable and widely available.
- TV and word-of-mouth from family strongly influence brand choices. Effects and functions are important purchase
This report summarizes the results of an online survey of 1948 Vietnamese individuals about oral healthcare habits and toothpaste brand awareness and usage in Vietnam. The key findings are that P/S, Close Up, and Colgate are the top three toothpaste brands in Vietnam in terms of awareness and market share. Television commercials and point-of-sale displays are the most effective marketing channels. Most Vietnamese purchase toothpaste every 1-2 months and spend $1-2 per purchase. Common dental problems reported are teeth discoloration and dental calculus.
This document summarizes the results of an online survey conducted in Vietnam about cosmetics usage. The survey polled 360 Vietnamese women ages 20-44. Key findings include:
- Nearly 30% of respondents wear makeup everyday, while 23% only wear it for special occasions.
- Older respondents over 30 tend to wear makeup more frequently than younger women.
- Lipstick is the most commonly owned and regularly used makeup item.
- Friends and Facebook are the top information sources for learning about cosmetics.
- Maybelline and Ohui are considered the best makeup brands by respondents.
- A study was conducted in Vietnam to understand chewing gum usage and behaviors. 882 respondents completed an online survey.
- Key findings showed that half of respondents use chewing gum 1-3 times per day, primarily for fresh breath, refreshment, and dental cleaning. Lotte Xylitol was the most well-known brand.
- TV commercials were found to be the most effective marketing channel. Doublemint and Lotte Xylitol were identified as market leaders. Fresh breath, taste, and affordable price were the top factors for choosing a gum brand.
This document summarizes a market research report on the shampoo market in Vietnam conducted in December 2012. The research was conducted online with a sample size of 579 respondents across Vietnam. The key findings include:
- The most important factor for respondents when choosing a shampoo is having a clean scalp (85.5%).
- The most commonly used type of shampoo is dandruff-specialized shampoo, with 81.3% of respondents using it.
- Most respondents (89.1%) reported being satisfied with their current shampoo brand, with 48.5% being completely satisfied.
Research Method: Online research
Fieldwork Period: May 2014
Research Area: Nationwide
Respondent Criteria: Male & Female aged 16 and over, main decision maker and buy for personal care products
Sample Size: 470 samples
Number of Questions: 7 Screening questions and 8 Main Questions: Survey Content
Screening: Frequency of washing hair, Living place, Age, Gender, Marital Status, Monthly Household Income, Decision maker and buyer.
Main Study
Important factors for choosing shampoo, Purchase places & Reasons for choosing, Frequency of buying shampoo, Amount of money paid for once buying, Type of packaging, Brand awareness.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
We occasionally see Vietnamese with tattoos. How many of them really have tattoos? Q&Me asked 700 people to find out the ratio of those who has tattoos, as well as the general impression, family opinion etc.
This document summarizes the results of a survey of 420 Vietnamese women ages 18-39 in Hanoi and Ho Chi Minh City about their haircare habits and brand awareness. Some key findings:
- Most respondents wash their hair 1-2 times per week, with 71% washing less than daily. Shampoo is the most commonly used haircare product.
- Top shampoo brands used are Dove (26%), Clear (17%), and Pantene (16%). Dove is seen as high quality and premium, while Sunsilk is viewed as affordable and widely available.
- TV and word-of-mouth from family strongly influence brand choices. Effects and functions are important purchase
This report summarizes the results of an online survey of 1948 Vietnamese individuals about oral healthcare habits and toothpaste brand awareness and usage in Vietnam. The key findings are that P/S, Close Up, and Colgate are the top three toothpaste brands in Vietnam in terms of awareness and market share. Television commercials and point-of-sale displays are the most effective marketing channels. Most Vietnamese purchase toothpaste every 1-2 months and spend $1-2 per purchase. Common dental problems reported are teeth discoloration and dental calculus.
This document summarizes the results of an online survey conducted in Vietnam about cosmetics usage. The survey polled 360 Vietnamese women ages 20-44. Key findings include:
- Nearly 30% of respondents wear makeup everyday, while 23% only wear it for special occasions.
- Older respondents over 30 tend to wear makeup more frequently than younger women.
- Lipstick is the most commonly owned and regularly used makeup item.
- Friends and Facebook are the top information sources for learning about cosmetics.
- Maybelline and Ohui are considered the best makeup brands by respondents.
- A study was conducted in Vietnam to understand chewing gum usage and behaviors. 882 respondents completed an online survey.
- Key findings showed that half of respondents use chewing gum 1-3 times per day, primarily for fresh breath, refreshment, and dental cleaning. Lotte Xylitol was the most well-known brand.
- TV commercials were found to be the most effective marketing channel. Doublemint and Lotte Xylitol were identified as market leaders. Fresh breath, taste, and affordable price were the top factors for choosing a gum brand.
ATM usage is increasing for cash transactionsDI Marketing
The survey summarizes findings from an online survey of 1,086 Vietnamese bank customers in 5 major cities conducted in June 2015. Key findings include:
- Vietcombank, Agribank, and Vietinbank have the highest brand awareness and market share. ATM networks are the main source of brand awareness.
- ATM use, money transfers, and internet banking are the most commonly used services. Trust, nationwide ATM networks, and number of branches are top reasons for bank choice.
- 70% of customers are satisfied with their bank, though satisfaction levels vary, with HSBC the highest and Agribank the lowest.
The document summarizes the key findings of an online survey conducted in Vietnam about refrigerator brands and consumer preferences:
- Toshiba, Panasonic, and Sanyo are the top 3 most well-known fridge brands in Vietnam. Sanyo has the largest market share at 20%.
- TV ads and point-of-sale displays are effective channels for building brand awareness of fridge brands.
- Price is the top factor considered when choosing a fridge brand, followed by quality and durability. Sanyo is chosen for its affordable price, while Panasonic and Toshiba are chosen for quality and durability.
- 83% of respondents are satisfied with their current fridge
An online survey of 1,247 Vietnamese found that:
- 50% had used airline services in the past 6 months, with Vietnam Airlines being the dominant carrier with 50% market share.
- While Vietnam Airlines was chosen for its reliability and service, VietJet Air and Jetstar succeeded through low price promotions.
- 74% of passengers were satisfied with their airline, but only 11% were truly loyal to one brand.
Different meaning of "Shop&Go" concept in VietnamDI Marketing
The survey found that convenient stores are very popular in Vietnam, with 86% of respondents reporting that they shop at convenient stores. Family Mart and Coop Food were the most well-known brands. Coop Food has the largest market share at 21% while Circle K and Vinmart+ are also leaders. Most Vietnamese shop at convenient stores at least once a week and nearly half spend at least $5 per visit, choosing stores for their variety of goods and reasonable prices.
A study was conducted in Thailand to understand consumer usage and behavior toward instant noodles. Some key findings were:
- Instant noodle usage in Thailand is 93% with Mama having 59% market share.
- TV commercials and trade marketing are the most effective awareness channels.
- Flavor is the main deciding factor for brand choice, with 42% preferring the tom yum kung flavor.
- 37% of Thai eat instant noodles 2-3 times per week for convenience.
- 64% of people prefer products that use advanced technology in production.
This survey studied online shopping behavior in Vietnam. Some key findings:
- 94% of Vietnamese internet users shop online, with Lazada, Tiki, and Sendo being the most well-known sites.
- Over half of online shoppers learn about sites through Facebook ads. Lazada has 36% of the e-commerce market share.
- Clothes and accessories are the most popular product category purchased online.
- Users are satisfied with their main e-commerce sites, though only 12% consider themselves truly loyal to one brand.
Backpacking is the latest modern travel trendDI Marketing
The document summarizes the results of a study about the travelling habits of Vietnamese people. Some key findings include:
- 83% of Vietnamese people traveled somewhere in the last year, with the 26-30 age group traveling the most.
- Half of Vietnamese travel at least once per month. Domestic trips within Vietnam are more common than international trips.
- The most popular international destinations for Vietnamese travelers are countries in Asia.
- Most Vietnamese spend between $50-500 on each trip. Older age groups tend to spend more than younger groups.
- The preferred length of a trip is 3-5 days. Vietnamese usually travel with family members.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Vietnam is considered to be one of the country that female takes the active role in society. According to the report by Mastercard, Vietnam is ranked as top 5 in terms of female social advancement. Q&Me takes the survey among 580 full-time workers to see how they see the work capability difference between male and female
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Although Vietnam is big in coffee, we see the increasing demand of milk tea recently in urban areas of Vietnam. Let us see how those affect Vietnamese consumers from our survey
We all need to eat and, for a majority of consumers, that involves the chore of grocery shopping, but how and when do most consumers go about it? A survey of 1,000 U.S. adults.
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
The document discusses the shampoo industry in India. It notes that shampoo targets the upper middle class and middle class. Per capita shampoo consumption is much higher in Indonesia and Thailand compared to India. The top shampoo brands in India are Clinic Plus, Sunsilk, Chik, Ayush, Dabur Vatika, and Head & Shoulders. HLL (Hindustan Unilever Limited) dominates the market with brands like Clinic, Sunsilk, and Lux having over 63% market share. Clinic All Clear is the largest selling shampoo brand in India. Common shampoo sizes sold are 50p and Rs. 1-2 sachets as
What Homebuyers Want in 2017... and How the Industry Can HelpValueInsured
With interest rates rising and a vast majority of homeowners already locked into low rates, refinancing is set to drop $400B in 2017 leaving new home purchases to fill in the gaps. So, what motivates homebuyers in 2017? Who is the ‘modern homebuyer’ and how has the millennial mindset affected the way we need to service them? How can you recognize the needs of today’s homebuyers and what can you do about it? This presentation is a research-based glimpse into the minds of today's homebuyers.
ATM usage is increasing for cash transactionsDI Marketing
The survey summarizes findings from an online survey of 1,086 Vietnamese bank customers in 5 major cities conducted in June 2015. Key findings include:
- Vietcombank, Agribank, and Vietinbank have the highest brand awareness and market share. ATM networks are the main source of brand awareness.
- ATM use, money transfers, and internet banking are the most commonly used services. Trust, nationwide ATM networks, and number of branches are top reasons for bank choice.
- 70% of customers are satisfied with their bank, though satisfaction levels vary, with HSBC the highest and Agribank the lowest.
The document summarizes the key findings of an online survey conducted in Vietnam about refrigerator brands and consumer preferences:
- Toshiba, Panasonic, and Sanyo are the top 3 most well-known fridge brands in Vietnam. Sanyo has the largest market share at 20%.
- TV ads and point-of-sale displays are effective channels for building brand awareness of fridge brands.
- Price is the top factor considered when choosing a fridge brand, followed by quality and durability. Sanyo is chosen for its affordable price, while Panasonic and Toshiba are chosen for quality and durability.
- 83% of respondents are satisfied with their current fridge
An online survey of 1,247 Vietnamese found that:
- 50% had used airline services in the past 6 months, with Vietnam Airlines being the dominant carrier with 50% market share.
- While Vietnam Airlines was chosen for its reliability and service, VietJet Air and Jetstar succeeded through low price promotions.
- 74% of passengers were satisfied with their airline, but only 11% were truly loyal to one brand.
Different meaning of "Shop&Go" concept in VietnamDI Marketing
The survey found that convenient stores are very popular in Vietnam, with 86% of respondents reporting that they shop at convenient stores. Family Mart and Coop Food were the most well-known brands. Coop Food has the largest market share at 21% while Circle K and Vinmart+ are also leaders. Most Vietnamese shop at convenient stores at least once a week and nearly half spend at least $5 per visit, choosing stores for their variety of goods and reasonable prices.
A study was conducted in Thailand to understand consumer usage and behavior toward instant noodles. Some key findings were:
- Instant noodle usage in Thailand is 93% with Mama having 59% market share.
- TV commercials and trade marketing are the most effective awareness channels.
- Flavor is the main deciding factor for brand choice, with 42% preferring the tom yum kung flavor.
- 37% of Thai eat instant noodles 2-3 times per week for convenience.
- 64% of people prefer products that use advanced technology in production.
This survey studied online shopping behavior in Vietnam. Some key findings:
- 94% of Vietnamese internet users shop online, with Lazada, Tiki, and Sendo being the most well-known sites.
- Over half of online shoppers learn about sites through Facebook ads. Lazada has 36% of the e-commerce market share.
- Clothes and accessories are the most popular product category purchased online.
- Users are satisfied with their main e-commerce sites, though only 12% consider themselves truly loyal to one brand.
Backpacking is the latest modern travel trendDI Marketing
The document summarizes the results of a study about the travelling habits of Vietnamese people. Some key findings include:
- 83% of Vietnamese people traveled somewhere in the last year, with the 26-30 age group traveling the most.
- Half of Vietnamese travel at least once per month. Domestic trips within Vietnam are more common than international trips.
- The most popular international destinations for Vietnamese travelers are countries in Asia.
- Most Vietnamese spend between $50-500 on each trip. Older age groups tend to spend more than younger groups.
- The preferred length of a trip is 3-5 days. Vietnamese usually travel with family members.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Vietnam is considered to be one of the country that female takes the active role in society. According to the report by Mastercard, Vietnam is ranked as top 5 in terms of female social advancement. Q&Me takes the survey among 580 full-time workers to see how they see the work capability difference between male and female
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Although Vietnam is big in coffee, we see the increasing demand of milk tea recently in urban areas of Vietnam. Let us see how those affect Vietnamese consumers from our survey
We all need to eat and, for a majority of consumers, that involves the chore of grocery shopping, but how and when do most consumers go about it? A survey of 1,000 U.S. adults.
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
The document discusses the shampoo industry in India. It notes that shampoo targets the upper middle class and middle class. Per capita shampoo consumption is much higher in Indonesia and Thailand compared to India. The top shampoo brands in India are Clinic Plus, Sunsilk, Chik, Ayush, Dabur Vatika, and Head & Shoulders. HLL (Hindustan Unilever Limited) dominates the market with brands like Clinic, Sunsilk, and Lux having over 63% market share. Clinic All Clear is the largest selling shampoo brand in India. Common shampoo sizes sold are 50p and Rs. 1-2 sachets as
What Homebuyers Want in 2017... and How the Industry Can HelpValueInsured
With interest rates rising and a vast majority of homeowners already locked into low rates, refinancing is set to drop $400B in 2017 leaving new home purchases to fill in the gaps. So, what motivates homebuyers in 2017? Who is the ‘modern homebuyer’ and how has the millennial mindset affected the way we need to service them? How can you recognize the needs of today’s homebuyers and what can you do about it? This presentation is a research-based glimpse into the minds of today's homebuyers.
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Retail innovation with mobile technology in storeCraig Smith
This document discusses how retailers can use mobile technology to innovate the in-store shopping experience. It outlines that store footfall is declining as digital usage increases. It then describes several use cases for how mobile can help with browsing products in-store, location-based experiences, new payment options, staff enablement, and productivity. The key takeaways are that mobile can improve important retail KPIs through enhanced in-store shopping experiences, more efficient checkout and delivery, better trained sales associates, and increased staff productivity and collaboration.
Shampoo Market
Tracking survey on 2014
A. Research background
Following up with the data presented in Q4/2012, W&S conducted internal research for shampoo market in Q1/2014 to track the data.
The survey is conducted focus on following points:
■ Usage and Attitude
Frequency of washing hair, important factors for product choice, purchase places, frequency of purchasing shampoo, type of packaging and volume.
■ Brand awareness
Top-of-mind, total spontaneous and total awareness
The Indian shampoo industry is dominated by Hindustan Unilever Limited (HUL) which launched popular brands like Sunsilk and Clinic Plus in the 1960s-1980s. HUL focused on expanding rural distribution through affordable sachet sizes. The top three shampoo brands in India are Clinic Plus, Head & Shoulders, and Chik. The shampoo market faces challenges like low usage frequency and perceptions of chemicals. It is segmented based on benefits into cosmetic, anti-dandruff, and herbal categories. Rural consumers and sachet sizes are a key focus area. Popular brands target different age groups and genders and use celebrity endorsements in their advertising.
This document discusses Head & Shoulders anti-dandruff shampoo brand in India. It provides details on the brand's introduction in India in 1997, its positioning as a premium anti-dandruff brand, and its growth of the anti-dandruff shampoo market segment to 15% of the total shampoo market. The document also summarizes the brand's target market, packaging, advertising, pricing and distribution strategies.
Study report on Sunscreen in 2016, compared between Thailand, Indonesia and Vietnam
Research Background
Preventing oneself from excessive UV exposure is now a concern in many parts of the world, especially in tropical Southeast Asia. According to the World Health Organization, there are between 2 million to 3 million deaths caused by UV exposure around the world. ("Skin Cancers."WHO. N.p., n.d.Web. 24 Feb. 2016.) Therefore, preventing oneself from UV exposure does not only help prevent oneself from cancer but also keep one’s skin young and youthful for a long period of time.
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
The document summarizes the shampoo industry in India. It discusses key facts about the FMCG industry and hair care category. It details market size, segmentation, usage patterns and growth of the shampoo industry. It also outlines the evolution of popular shampoo brands and their market leadership over the years.
10 Step Marketing Plan of Head & Shoulders brian garciabrgarcia
1. Head & Shoulders targets men and women with dandruff and scalp problems who want proper hygiene and hair care to gain confidence. Other shampoo brands focus more on hair condition.
2. Head & Shoulders' market share in the Philippines is less than Php 1.8 billion of the estimated Php 12 billion shampoo industry.
3. The marketing plan focuses on TV ads with Manny Pacquiao, print ads, events, social media, and nationwide distribution to position Head & Shoulders as the niche leader in anti-dandruff shampoo.
The document provides information on Head & Shoulders marketing strategies in Colombia, the United States, and the Czech Republic including website URLs, product lines and components, packaging, post-sales support websites, and promotional activities such as sponsoring sporting events and offering prizes and discounts. The brand positions itself as providing dandruff relief and clean, fresh hair.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
The document discusses the shampoo industry in India. It provides the following key points:
1. The word "shampoo" originated from the Hindi word "champi" meaning head massage. Hindustan Unilever Ltd. (HUL) has long been the undisputed leader in the Indian shampoo market since the 1990s launching various brands over the years on different platforms.
2. The shampoo market is segmented based on geography, consumer behavior, and benefit platforms like cosmetic, anti-dandruff, and herbal benefits. Target markets include upper middle class, middle class, rural consumers, and teenagers.
3. Major players in the Indian shamp
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
REPORT ON FEMALE HAIR TREATMENT
Research time:24th –28th October 2013
Based on Nusaresearch’s panellist
Research Information
Research method: Quantitative research (Online survey)
Timing: 24th –28th October 2013
Sample size: 478
Research area: Nationwide(Indonesia)
Target:Female, aged 17 years old –above 35 years old Monthly household expense above IDR 2.000.000
Research objectives: Understand about hair treatment amongst female target in Indonesia
Sampling method: Internet sampling (Nusaresearch panel)
This document provides a market research report on shampoo conducted by a team of 6 students. The report includes an introduction, research objectives, methodology, executive summary, findings, statistics and conclusions. The key findings are that brand, quality, price and hair problems influence shampoo purchases. Advertising is also found to impact buying behavior. The most popular shampoo brands surveyed are Sunsilk, Clinic Plus and Head & Shoulders.
Report on Factors affecting female brand preference on shampoo industrybhumi3
- The document summarizes research on factors influencing female brand preferences for shampoo in India. It discusses the major players in the Indian shampoo industry, brand loyalty levels, and preferred attributes.
- Brand loyalty is found to be quite low, ranging from 11-24% across major brands. The most preferred brand is Dove, chosen by 21% of respondents.
- When evaluating brands, respondents rated attributes like suiting their hair, making hair shine, good fragrance, and availability as most important factors on a scale of 1-5.
The document reports on a study of consumer behavior towards shampoo brands in Ludhiana, India. Key findings include:
1) 100 respondents use shampoo, with 28% preferring Dove and 18% H&S. 48% were self-influenced in purchase.
2) 60% use shampoo 1-2 times/week. 64% prefer 100-250ml packages. 90% saw ads on TV.
3) 26% liked Dove ads best. 62% were satisfied with their shampoo while 36% were highly satisfied.
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
This document summarizes the key findings of an online survey conducted in Vietnam from September 7-10, 2015 regarding shower gel usage. The survey included 1915 respondents and found that 89% of females and 57% of males use shower gel for bathing. Dove and Lifebuoy were the top well-known brands, with TV ads and point-of-sale displays being the main sources of brand awareness. Enchanteur, Dove and Lifebuoy were found to have the highest market shares, while Provence had the highest customer satisfaction and Palmolive the highest loyalty rate. Long-lasting fragrance was the top reason for brand choice.
The survey found that Nivea, Rexona and Dove are the top three most well-known female deodorant brands in Thailand. Nivea has the largest market share at 34%. TV commercials and trade marketing are effective channels for building brand awareness. Not leaving stains on clothes is the most important factor for 58% of customers when choosing a brand. While 88% of users are satisfied with their current brand, 37% cite brands that leave white/yellow stains as making them unhappy. Most users apply deodorant once per day and buy it every 2 months at grocery stores.
Female Facial Cleanser Usage in ThailandDI Marketing
The survey found that Nivea, Bioré and Pond's are the top 3 most well-known facial cleanser brands in Thailand. Nivea has the largest market share at 21%. TV commercials are the most effective channel for increasing brand awareness. Most consumers choose brands based on their ability to deeply remove dirt. However, 22% were unhappy with their current brand's inability to effectively tighten pores. The majority of consumers buy facial cleansers at grocery stores and apply the products 2 times per day.
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
This document summarizes market research conducted on shampoo brands in Mumbai and Pune. The research found that Sunsilk was the most commonly used shampoo, with 58% market share. When asked about their preferred brand, 58% of respondents chose Sunsilk due to advertisements and self-experience. The research also found that customers preferred shampoos in sachet form and recommended that the company introduce sachets and review pricing to attract more customers.
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
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http://www.di-onlinesurvey.com/
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This document provides statistics on diseases reported by 5,716 respondents and their relatives from a panel of over 139,974 members in Vietnam. It is divided into sections on non-serious diseases, serious diseases, and categorized the serious diseases into female gynecological, male gynecological, cardiovascular, osseous, respiratory, infectious, allergic, digestive, dermatological, neurological, endocrine, and eye/ear/throat diseases. For each disease, it provides the frequency and percentage of respondents and relatives who reported having that disease in the last year.
1. A survey of 3,838 women in Vietnam found that the most popular cosmetics brands used in the past 3 months were Pond's (46.7%), Nivea (38.1%), and Maybelline (28.1%).
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Tháng 9 vừa qua, hãng Apple đã tung ra thế hệ kế tiếp của dòng điện thoại iPhone. Hai chiếc Smartphone iPhone 6 và 6 Plus hâm nóng thị trường điện thoại thông minh vốn dĩ đã nhộn nhịp. Công ty nghiên cứu thị trường W&S đã thực hiện một cuộc khảo sát nhanh về việc sử dụng điện thoại thông minh của thành viên cộng đồng khảo sát trực tuyến Vinaresearch. Kết quả khảo sát đã đem lại một số thông tin thú vị. Mặc dù Samsung là nhãn hiệu điện thoại thông minh được nhiều người sử dụng nhất nhưng iPhone mới là chiếc điện thoại được nhiều người mong muốn sở hữu nhất, hay như Thế Giới Di Động hiện đang là cửa hàng áp đảo và bỏ xa các cửa hàng kinh doanh điện thoại di động khác
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337 samples, respondents from 16 to over 40 years old (Vinaresearch panel).
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1032 samples, respondents from 16 to over 40 years old (Vinaresearch panel).
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Timing: 27th February - 7th March 2012
Sample size: 555
Research area: All cities and provinces in Vietnam
Gender: Male and Female
Age: 16 years old and above
Criteria: Go to the cinema at least once within recent 2 months
Research objectives: To explore U&A of target consumers toward cinema matter
Report structure:
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Timing: 3rd - 10th May 2012
Sample size: 730
Research area: All cities and provinces in Vietnam
Gender: Male and Female
Age: 16 years old and above
Base on 4 main aspects '2012 vs. 2011 life', 'Work', 'Spirit' and 'CSR & Environment', this report provides a comprehensive overview of Vietnamese lifestyle as well as their future worries.
Timing: 20th April - 4th May 2012
Sample size: 563
Research area: All cities and provinces in Vietnam
Gender: Male and Female
Age: 16 years old and above
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- Places
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W&S_Báo cáo nghiên cứu về thói quen tiêu dùng và phong cách thời trang của ng...W&S Market Research
Statistic technique: Cluster analysis
Timing: 17 July - 22 July 2012
Sample size: 396
Gender: Male and Female, aged 19+
Criteria: Decision maker in choosing and buying clothes
Research area: All cities and provinces in Vietnam
Objectives: To explore consumer behavior and attitudes (U&A Test) for fashion and analyze 3 main fashion-consumers-groups in Vietnam by Cluster Analysis.
W&S Nghiên cứu_cuộc_vận_động_người_việt_nam_ưu_tiên_dùng_hàng_việt_nam_2013_2W&S Market Research
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Sample size: 518
Research area: All cities and provinces in Vietnam
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2. Timing : 20th – 30th December 2013
3. Sample size : 1,700
4. Research area : Nationwide
5. Target respondents : Females aged 16 years old and over.
6.Research objective :
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7. Sampling method : Internet Sampling
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2. Timing : 1st – 15th October 2013
3. Sample size : 200
4. Research area : Hanoi and Ho Chi Minh city
5.Target respondents :
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Age: 25 - 40 years old
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6.Research objective :
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7. Sampling method : Internet Sampling
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
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W&S_Report shampoo_market_2012
1. Date: March 2013
Creator: W&S Research team
REPORT ON SHAMPOO
VIETNAM 2012
Research time: 27th – 31st December 2012
Based on Vinaresearch’s panellist
2. A. Executive summary
[1] Clean scalp is the most important factor, account for 85.5%
• Upon 10 people who were asked, there are nearly 9 respondents choosing Clean scalp as the most imporant
factor when choosing shampoo products. The second factor is Not itchy, account for 83.2%.
• 88.0% of 258 male respondents assessed Clean scalp as the most important factor when choosing shampoo
brand. The following is Removing dirt from hair with 84.9%. For female group, Hair damage
prevention is voted as the most important factor for them, account for 85.4%. The following are Healthy
and strong hair with 84.4%.
[2] 81.3% chose Dandruff-specialized shampoo
• Dandruff-specialized shampoo is mostly used by 81.3% of 579 surveyed people. The following are
Normal and Premium type with 58.4% and 45.6% respectively.
• Dandruff-specialized shampoo is mostly used by both male and femlae group with 82.6% and 80.4%
respectively. The second type also used by both these two group is Normal one, respectively account for
54.3% and 61.7%.
[3] Clear is well-recognized by 96.5% of 579 respondents
• Clear gets the highest total awareness with 96.5%. Besides that, it also gained the highest numerical data in
term of TOM, account for 33.5%.
• Both male and femal group has a good awareness of Clear, respectively account for 95.7% and 97.2%. The
second brand that is remembered by male group is X-men while female group memorizes Dove with
94.7%. The third one in male group is Romano (85.7%) and female group votes Sunsilk (93.1%).
3. A. Executive summary
[4] Clear is used by many respondents, account for 27.6%
• When asking 579 respondents, there is 27.6% using Clear as their main brand. The following are Pantene
(13.0%), X-men (11.9%) and Head & Shoulders (11.6%).
• Clear is the top main brand used most often by both male and female group. Secondly, X-men is chosen in
male group with 36.4% and Patene is chosen in female group with 20.9%. Thirdly, male group uses
Romano (14.0%) and female group choose Dove (14.6%).
[5] Most respondents satisfies with their current brand
As being shown in Figure 5, there is 89.1% feels satisfied with their current brand. In particularly, 48.5%
completely satisfies with their current brand.
[6] 64.9% satisfies with their current brand because of Treating dandruff
well and 54.0% do not satisfy about Still having dandruff
Treating dandruff well, Comfortable and attractive fragrance, and Smooth hair are top three points
which respondents feel satisfied with their current brands. Besides that, they dissatisfies with Still having
dandruff, No aroma and High price.
[7] Nearly 97% intend to change to another shampoo brand
Though percentage of satisfaction toward current brand is high, there is nearly 97% intending to change.
And Clear is mostly recommended to be used in the future, account for 16.5%.
4. A. Executive summary
[8] Current brand is assessed as higher price than the future one
Though current brand has many outstanding points more than future one, its price is not so reasonable as
the future brand.
[9] Clear was mostly used as the main brand in the past with 24.3%
24.3% of 573 using another brand in the past chose Clear as their main brand in the past. The following are
Sunsilk (14.3%), Rejoice (11.5%) and Pantene (11.2%).
[10] Current brand gains many good points more than the past one
Compared to the past brand, the current one has many better points especially Many advertisements
(78.6%), Recommended by many users (69.2%), and Impressive advertising (67.1%).
[11] Supermarket is the place that most respondents go for buying
shampoo product, accout for 85.1%
There is 85.1% buying shampoo product at Supermarket . The following places are Grocery (71.7%) and
Convenient store (33.7%).
[12] Near to my house is the top reason for choosing current place for
buying shampoo product
46.6% bought shampoo brand at the current place because of being Near to my house. The second reason
is Right price, account for 40.2%.
5. A. Executive summary
[13] Nearly 83% uses Bottle as their regular packaging
Bottle is mostly used by respondents, account for nearly 83%. Besides that, Pack is also chosen as
the sencond packaging which is used regularly with 15%.
[14] Respondents usually buy shampoo product at least Once a
month, account for 34.7%
There is 34.7% of 579 surveyed people buying shampoo product Once a month. Besides that, there
is 31.3% purchasing shampoo products Once / 2 – 3 months.
[15] 95% remembers advertisements of shampoo brands
When asking if you remember advertising of shampoo brand you remember, there is 95% remembering
advertising. X-men is mostly chosen by 46.0% of 562 remembering advertising. The following is Clear
with 42.5%.
[16] Most respondents are impressed by advertisement of Clear
Advertisement of Clear receives good reaction from most respondents especially TVC of advertising for
Clear Men. The following is X-men with statement “Real man”.
6. B. Research information
Research method : Quantitative research – Online
Timing : 27th – 31st December 2012
Sample size : 579
Research area : Nationwide
Target : Main decision maker for shampoo product
Research objectives : Explore shampoo market in 2012
Sampling method : Natural sampling
8. 1. Important factors
Upon 10 people who were asked, there are nearly 9 respondents choosing Clean scalp as the most imporant factor when
choosing shampoo products. The second factor is Not itchy, account for 83.2%.
Clean scalp is the most important factor, account for 85.5%
[Figure 1] Important factors
Q. Please tell me what factors you concern when choosing a shampoo product? [Matrix SA] Based on n=579
17.8
15.5
8.6
13.5
47.5
10.4
20.9
14.9
16.8
34.5
49.1
21.4
44.4
48.2
29.9
35.9
32.5
39.4
27.5
31.6
42.1
34.0
43.7
38.3
29.2
44.7
17.8
25.4
45.3
41.6
53.0
41.1
12.6
51.6
29.5
44.6
33.9
18.7
12.1
27.8
8.5
6.4
Hair falling prevention
Healthy and strong hair
Clean scalp
Removing dirt from hair
Good foaming
Not itchy
Aroma
Hair damage prevention
Prestigious brand
Famous brand
International brand
Reasonable price
Recycled packaging
Nice packaging
Definitely not important Rather not important Neutral Rather important Definitely importantUnit: %
9. 1. Important factors
88.0% of 258 male respondents assessed Clean scalp as the most important factor when choosing shampoo brand. The
following is Removing dirt from hair with 84.9%. For female group, Hair damage prevention is voted as the most
important factor for them, account for 85.4%. The following are Healthy and strong hair with 84.4%
Clean scalp is the most important important for Male group while Prevent
hair damage is the most important one for Female group
[Figure 1] Important factors – By Gender
Q. Please tell me what factors you concern when choosing a shampoo product? [Matrix SA] Based on n=579
Q. Please tell me your gender? [SA] Based on n=579
88.0
84.9
82.2
76.7
76.4
72.9
70.2
69.0
65.9
62.4
47.3
43.0
38.0
33.3
Clean scalp
Removing dirt from hair
Not itchy
Prestigious brand
Aroma
Reasonable price
Hair damage prevention
Healthy and strong hair
Hair falling prevention
Famous brand
International brand
Good foaming
Nice packaging
Recycled packaging
Male
(n=258)
85.4
84.4
84.1
83.5
82.6
78.2
76.9
72.3
67.9
52.6
37.7
36.4
26.8
20.6
Hair damage prevention
Healthy and strong hair
Not itchy
Clean scalp
Hair falling prevention
Prestigious brand
Removing dirt from hair
Reasonable price
Aroma
Famous brand
Good foaming
International brand
Nice packaging
Recycled packaging
Female
(n=321)
Unit: % Unit: %
10. 2. Kind of shampoo
Dandruff-specialized shampoo is mostly used by 81.3% of 579 surveyed people. The following are Normal and
Premium type with 58.4% and 45.6% respectively.
81.3% chose Dandruff-specialized shampoo
[Figure 2] Kind of shampoo
Q. Please tell me what types of shampoo you know in the list below? [MA] Based on n=579
81.3
58.4
45.6 44.0
1.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Dandruff-specialized Normal Premium Herbal Others
Unit: %
11. 2. Kind of shampoo
Dandruff-specialized shampoo is mostly used by both male and femlae group with 82.6% and 80.4% respectively. The
second type also used by both these two group is Normal one, respectively account for 54.3% and 61.7%.
Both male and female group use Dandruff-specialized shampoo
[Figure 2] Kind of shampoo – By Gender
Q. Please tell me what types of shampoo you know in the list below? [MA] Based on n=579
Q. Please tell me your gender? [SA] Based on n=579
54.3
39.5
82.6
50.0
0.4
61.7
47.7
80.4
42.1
2.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Normal Herbal Dandruff-specialized Premium Others
Male Female
Unit: %
12. 3. Awareness of shampoo brand
Clear gets the highest total awareness with 96.5%. Besides that, it also gained the highest numerical data in term of
TOM, account for 33.5%.
Clear is well-recognized by 96.5% of 579 respondents
[Figure 3] Awareness of shampoo brand
Q. When mentioning about shampoo brands in Vietnam, what brands come to your mind? [MA] Based on n=579
Q. Please tell me what shampoo brands you know in the list below? [MA] Based on n=579
96.5
88.8 88.3 86.0 85.7 84.6
80.8 78.4 77.0
33.5
9.7
13.5
10.2
5.4 6.0 5.5
0.5
7.9
0.4 0.3 0.4 0.2 0.3 0.3 0.2 0.1 0.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Clear Dove Sunsilk X-men Rejoice Head &
Shoulders
Romano Double
Rich
Pantene
Total awareness TOM Other spontaneous
Unit: %
13. 3. Awareness of shampoo brand
Both male and femal group has a good awareness of Clear, respectively account for 95.7% and 97.2%. The second brand
that is remembered by male group is X-men while female group memorizes Dove with 94.7%. The third one in male
group is Romano (85.7%) and female group votes Sunsilk (93.1%).
Clear is well-recognized in both male and female group
[Figure 3] Awareness of shampoo brand – By Gender
Q. Please tell me what shampoo brands you know in the list below? [MA] Based on n=579
Q. Please tell me your gender? [SA] Based on n=579
95.7
92.2
85.7
82.2
81.4
79.1
78.3
68.2
67.1
61.6
Clear
X-men
Romano
Sunsilk
Dove
Head & Shoulders
Rejoice
Double Rich
Pantene
Lifebuoy
Male
(n=258)
97.2
94.7
93.1
91.6
89.1
86.6
85.0
83.5
81.0
78.5
Clear
Dove
Sunsilk
Rejoice
Head & Shoulders
Double Rich
Pantene
Enchanteur
X-men
Lifebuoy
Female
(n=321)
Unit: % Unit: %
14. 4. Brand used most often
When asking 579 respondents, there is 27.6% using Clear as their main brand. The following are Pantene (13.0%), X-
men (11.9%) and Head & Shoulders (11.6%).
Clear is used by many respondents, account for 27.6%
[Figure 4] Brand used most often
Q. Amongst brands you know, what do you use as your MAIN BRAND? [SA] Based on n=579
27.6
13.0
11.9 11.6
8.5 8.3
6.6
5.5
7.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
Clear Pantene X-men Head &
Shoulders
Dove Sunsilk Romano Rejoice Others
15. 4. Brand used most often
Clear is the top main brand used most often by both male and female group. Secondly, X-men is chosen in male group
with 36.4% and Patene is chosen in female group with 20.9%. Thirdly, male group uses Romano (14.0%) and female
group choose Dove (14.6%).
Clear is mostly used by both male and female group
[Figure 4] Brand used most often
Q. Amongst brands you know, what do you use as your MAIN BRAND? [SA] Based on n=579
Q. Please tell me your gender? [SA] Based on n=579
35.3
26.4
14.0
8.5
3.9
3.5
3.1
0.8
0.8
0.8
Clear
X-men
Romano
Head & Shoulders
Rejoice
Sunsilk
Pantene
Dove
Enchanteur
Axe 2in1
Male
(n=258)
21.5
20.9
14.6
14.0
12.1
6.9
3.1
1.2
1.2
0.6
Clear
Pantene
Dove
Head & Shoulders
Sunsilk
Rejoice
Enchanteur
Lifebuoy
Double Rich
Romano
Female
(n=321)
Unit: % Unit: %
16. 5. Satisfaction level toward current brand
As being shown in Figure 5, there is 89.1% feels satisfied with their current brand. In particularly, 48.5% completely
satisfies with their current brand.
Most respondents satisfied with their current brand
[Figure 5] Satisfaction level toward current brand
Q. Please tell me how much do you satisfy with your current brand? [SA] Based on n=579
40.6
48.5
34.4
31.6
56.3
40.3
36.2
45.3
41.3
46.9
60.5
35.4
50.7
55.1
42.7
48.8
Rejoice (n=32)
Romano (n=38)
Sunsilk (n=48)
Head & Shoulders (n=67)
X-men (n=69)
Pantene (n=75)
Clear (n=160)
Definitely dissatisfied Rather dissatisfied Neutral
Rather satisfied Definitely satisfied
Unit: % Unit: %
17. 6. Satisfied and dissatisfied points of current brand
Treating dandruff well, Comfortable and attractive fragrance, and Smooth hair are top three points which
respondents feel satisfied with their current brands. Besides that, they dissatisfies with Still having dandruff, No aroma
and High price.
64.9% satisfies with their current brand because of Treating dandruff well
and 54.0% do not satisfy about Still having dandruff
[Figure 6] Satisfied and dissatisfied points of current brand
Q. Please tell me three points you feel satisfied with your current brand?[MA] Based on n=
Q. Please tell me three points you feel dissatisfied with your current brand? [MA] Based on n=
No. Top 10 satisfied points %
1 Treating dandruff well 64.9
2 Comfortable and attractive fragrance 53.9
3 Smooth hair 37.2
4 Reasonable price 25.0
5 Preventing hair from falling down 14.7
6 Cool scalp 13.8
7 Not itchy 8.5
8 Cleaning dirt 8.5
9 Healthy hair 7.0
10 Branded 5.2
No. Top 10 dissatisfied points %
1 Still having dandruff 54.0
2 No aroma 30.2
3 High price 28.6
4 Hair falling down 25.4
5 Dry hair 19.0
6 Not smooth 14.3
7 Creating less foam 12.7
8 Easy to be dirty 11.1
9 Aroma does not last 9.5
10 Aroma is heavy 6.3
18. 7. Brand used in the future
Though percentage of satisfaction toward current brand is high, there is nearly 97% intending to change. And Clear is
mostly recommended to be used in the future, account for 16.5%.
Nearly 97% intend to change to another shampoo brand
[Figure 7] Brand used in the future
Q. Amongst brands you know, which one you will use in the future? [SA] Based on n=579
97%
3%
Intend to change Not intend to change
97% intends to
change
n=579
16.5
11.7
10.7
9.6
7.7
7.5
5.5
4.6
3.0
3.0
20.1
Clear
Head & Shoulders
Romano
Dove
Pantene
X-men
Enchanteur
Sunsilk
Double Rich
Rejoice
Others
n=562 have intention
Unit: %
19. 8. Comparision between current and future brand
Though current brand has many outstanding points more than future one, its price is not so reasonable as the future
brand.
Current brand is assessed as higher price than the future one
[Figure 8] Comparision between current and future brand
Q. Please compare between current brand and future one in terms of the following things? [SA] Based on n=562 have intention to change
Many
advertis
ments
Many
promoti
on
campaig
ns
Impressi
ve
advertisi
ng
Recom
mended
by many
users
High
price
Widely
sold
Easy-to-
use
packagi
ng
Famous
brand
Eye-
catching
packagi
ng
Good
quality
Current brand 50.9 49.9 56.9 52.9 54.7 51.5 58.6 52.7 49.5 52.9
Brand in the future 49.1 50.1 43.1 47.1 45.3 48.5 41.4 47.3 50.5 47.1
Unit: %
20. 9. Brand used in the past
24.3% of 573 using another brand in the past chose Clear as their main brand in the past. The following are Sunsilk
(14.3%), Rejoice (11.5%) and Pantene (11.2%).
Clear was mostly used as the main brand in the past with 24.3%
[Figure 9] Brand used in the past
Q. Amongst brands you used in the past, which one you used most often? [SA] Based on n= 573 using another brand in the past
24.3
14.3
11.5 11.2
10.3
5.9 5.6
4.7
3.1 3.1
5.9
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Clear Sunsilk Rejoice Pantene Head &
Shoulders
X-men Dove Romano Lifebuoy Enchanteur Others
Unit: %
21. 10. Comparision between current and past brand
Compared to the past brand, the current one has many better points especially Many advertisements (78.6%),
Recommended by many users (69.2%), and Impressive advertising (67.1%).
Current brand gains many good points more than the past one
[Figure 10] Comparision between current and past brand
Q. Please compare between current brand and past one in terms of the following things?[Matrix SA] Based on n=573 have past brand
Many
advertis
ments
Many
promotio
n
campaig
ns
Impressi
ve
advertisi
ng
Recomm
ended by
many
users
High
price
Widely
sold
Easy-to-
use
packagin
g
Famous
brand
Eye-
catching
packagin
g
Good
quality
Past brand 21.4 42.9 32.9 30.8 30.4 42.1 36.8 46.3 39.0 44.7
Currentbrand 78.6 57.1 67.1 69.2 69.6 57.9 63.2 53.7 61.0 55.3
Unit: %
22. 11. Places for buying current shampoo brand
There is 85.1% buying shampoo product at Supermarket . The following places are Grocery (71.7%) and Convenient
store (33.7%).
Supermarket is the place that most respondents go for buying shampoo
product, accout for 85.1%
[Figure 11] Places for buying current shampoo brand
Q. Please tell me where you often buy your shampoo brand? [MA] Based on n
85.1
71.7
33.7
21.2
5.0
2.2 1.4 0.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Supermarket Grocery Convenient
store
Hair-specialized
store
Hair salon Online
shopping
website
One price store Others
Unit: %
23. 12. Reasons for choosing that place
46.6% bought shampoo brand at the current place because of being Near to my house. The second reason is Right price,
account for 40.2%.
Near to my house is the top reason for choosing current place for buying
shampoo product
[Figure 12] Reason for choosing that place
Q. Please tell me three reasons you choose that place? [FA] Based on n=579
No. Top 10 reasons %
1 Near to my house 46.6
2 Right price 40.2
3 Convenient 32.8
4 There are many products to choose 28.0
5 Prestigious 25.9
6 Promotion campaigns 20.4
7 Buy with other products 10.9
8 On my way 7.6
9 Quick payment 5.7
10 Visiting and shopping 5.4
24. 13. Regular packaging
Bottle is mostly used by respondents, account for nearly 83%. Besides that, Pack is also chosen as the sencond
packaging which is used regularly with 15%.
Nearly 83% uses Bottle as their regular packaging
[Figure 13] Regular packaging
Q. Please tell me what kind of packaging you often use for your shampoo brand? [SA] Based on n=579
83%
15%
1% 1%
Bottle Pack Tube Box
25. 14. Frequency of buying shampoo brand
There is 34.7% of 579 surveyed people buying shampoo product Once a month. Besides that, there is 31.3% purchasing
shampoo products Once / 2 – 3 months.
Respondents usually buy shampoo product at least Once a month, account
for 34.7%
[Figure 14] Frequency of buying shampoo brand
Q. Please tell me how often you buy shampoo? [SA] Based on n=579
6.6 6.6
7.9 8.6
34.7
31.3
4.3
.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
More than once a
week
Once a week Once / 2 weeks Once / 3 weeks Once a month Once / 2 - 3
months
Less than once / 2
- 3 months
Unit: %
26. 15. Awareness of advertising
When asking if you remember advertising of shampoo brand you remember, there is 95% remembering advertising. X-
men is mostly chosen by 46.0% of 562 remembering advertising. The following is Clear with 42.5%.
95% remembers advertisements of shampoo brands
[Figure 15] Awareness of advertising
Q. Please tell me what brand's advertising you remember? [MA] Based on n=579
5%
95%
Not remember any advertising
Remember advertising
95% remembers
advertising
n=579
46.0
42.5
33.6
29.0
26.5
25.4
22.3
21.2
20.4
9.7
22.4
X-men
Clear
Head & Shoulders
Romano
Dove
Sunsilk
Enchanteur
Pantene
Rejoice
Double Rich
Others
n=562 remembers
advertising
Unit: %
27. 16. Impressive advertisement
Advertisement of Clear receives good reaction from most respondents especially TVC of advertising for Clear Men. The
following is X-men with statement “Real man”.
Most respondents are impressed by advertisement of Clear
[Figure 16] Impressive advertisement
Q. Please tell me your assessment toward the above advertisements? [MA] Based on n=562
No. Response about Clear’s advertisement
1
I am impressive with advertisement of Clear.
Smooth, long, and strong hair is very eye-catching.
Because I am a woman, I also want to have that
beautiful hair. Especially, there is no dandruff on
that hair scalp. Hair is strong from inside to outside
which attracts many guys.
2
Ronaldo chooses Clear Men because it symbolizes
strength, stylish, and winning. Clean scalp in 365
days.
3
TVC of Clear is very interesting. When it is hot, the
actor’s hair is frozen after using Clear. After a head
shaking, ice is broken which brings cool and fresh
feelings.
No. Response about X-men’s advertisement
1
I like TVC of X-men. A guy rescues a beautiful girl
kidnapped by bad guys. Car racing around
containers and handsome face of that guy. The
ending part of this TVC is a X circle symbolizing
for X-men created by car racing. I really like that
circle as it is so creative.
2
I am impressed with TVC of X-men. The actor and
actress are in dangerous because of earthquake
when they are in theater. The actress is fallen off the
upper floor. Foturnately, the man promptly takes her
hands and uses his metal wire knit to throw it into
next red carpet. Then, he jumps on it to rescue both
of them.
28. D. Member profile
44.6
55.4
Gender
Male
Female
6.9
33.7
16 - 19
years old
20 - 24
years old
25 - 29
years old
30 - 34
years old
35 years old
and above
.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Age
55.1
8.1
Single Married,
no kid
Married
with kid
Widowed Divorced Others
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Marital status
Unit: %
Unit: %
Unit: %
29. W&S Company Limited is a 100% Japanese investment. Our main professions are ‘Online market
research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Vinaresearch –
our actively managed over 108,000 members panel with various segmentations across Vietnam.
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