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Work Value Survey in Vietnam and Japan 
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Contents 
Important Things to Choose a Company 
Job Change 
Important things to Enter a Good Company 
Motivations to Work 
Good Boss/Bad Boss 
Image of Japanese/ Korean/ US company
Important Things to Choose a Company
What do you put importance to choose a company? 
(VN/JP) 
70% Vietnam 
54% 
40% 39% 
29% 28% 27% 
24% 23% 22% 
14% 14% 13% 
9% 
Japan 
3% 
63% 
30% 
6% 6% 6% 
55% 
30% 
13% 
11% 
58% 
8% 
5% 
8% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 1%
What is important in selecting a company? (VN/JP) 
• The three biggest points are “Salary” “ Working environment”, 
and “Meets your skill” in Vietnam. 
• As for the “Meets your skill”, Japanese slightly care about that. 
• “Working hours” and “Exciting task” is more important in Japan 
than in Vietnam. 
TOP 3 
Big Gap VN>JP 
Vietnam Japan 
1 Salary 54% Salary 63% 
2 Work Environment 40% Exciting tasks 58% 
3 Meets your skills 39% Working hours 55% 
Item Vietnam Japan Gap 
1 Meets your skills 39% 6% 33% 
2 Skill development opportunity 29% 6% 23% 
JP>VN 
Item Vietnam Japan Gap 
1 Exciting task 14% 58% 44% 
2 Working hours 27% 55% 28%
What is important in selecting a company? 
~By Marriage Status~ 
• Those who have married put more importance on “Salary” and 
• Single seek a job to meet its skill or knowledge . 
Single Married 
“Future growth”. 
Salary 14% 17% 
Working hours 9% 9% 
Company brand 4% 3% 
Accessibility 11% 8% 
Exciting task 4% 2% 
Work environment 12% 11% 
Social value 3% 2% 
Financial stability of a company 6% 7% 
Future growth 6% 14% 
Meets your skills and knowledge 12% 7% 
Chances to develop your skills 7% 6% 
Company atmosphere meets your 
personality 7% 6% 
Allows what you would like to do 5% 6%
What is important in selecting a company? 
~By Occupation Category~ 
• Factory worker and Service worker put importance on “Money” 
• Designers regard “Exciting Task” as an important point. 
• Engineers focus on the “Skills”. 
Manager Engineer Creative Factory Office work Service Agriculture 
or “Accessibility”. 
Salary 12% 12% 17% 21% 16% 19% 17% 
Working hours 8% 8% 6% 11% 7% 9% 7% 
Company brand 2% 3% 0% 5% 3% 0% 5% 
Accessibility 3% 6% 9% 10% 7% 9% 7% 
Exciting task 3% 3% 11% 5% 4% 1% 2% 
Meets your skills and knowledge 11% 15% 9% 5% 12% 13% 12% 
Chances to develop your skills 9% 13% 6% 5% 8% 6% 7% 
Company atomosphere meets 
your personality 6% 5% 2% 3% 9% 7% 7% 
Allows what you would like to do 6% 3% 7% 2% 4% 3% 2%
What is important in selecting a company? 
~By Income Status~ 
• Those who have high income put importance on 
“Exciting Task” and “Suitable company atmosphere” 
-3M 3M-5M 5M-7.5M 7.5M-10M 
Salary 46% 54% 68% 46% 
Working hours 25% 31% 25% 23% 
Company brand 8% 8% 15% 15% 
Accessibility 22% 24% 25% 31% 
Exciting task 9% 12% 22% 23% 
Work environment 38% 39% 47% 35% 
Social value 8% 16% 13% 12% 
Financial stability of a company 13% 25% 35% 19% 
Future growth 22% 26% 38% 31% 
Meets your skills and knowledge 35% 39% 43% 42% 
Chances to develop your skills 26% 31% 28% 31% 
Company atmosphere meets your 
personality 18% 20% 30% 31% 
Allows what you would like to do 10% 15% 17% 8%
For the full report, please contact us 
⇒ info@qandme.net 
Thank you!
Q&Me is the market research that helps you understand 
Vietnam market broad and deep by offering both of 
quantitative and qualitative survey online. 
+ = 
Quantitative Survey Qualitative Survey Better Understanding 
Understand the consumer 
trend and opinions through the 
numeric data 
Feel the insight of your target 
audience through online focus 
group of chatting. 
Info@qandme.net 
You receive both of generic 
and deep information easily 
with affordable pricing.

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Work Value Survey in Vietnam and Japan

  • 1. Work Value Survey in Vietnam and Japan Your sub-title here
  • 2. Contents Important Things to Choose a Company Job Change Important things to Enter a Good Company Motivations to Work Good Boss/Bad Boss Image of Japanese/ Korean/ US company
  • 3. Important Things to Choose a Company
  • 4. What do you put importance to choose a company? (VN/JP) 70% Vietnam 54% 40% 39% 29% 28% 27% 24% 23% 22% 14% 14% 13% 9% Japan 3% 63% 30% 6% 6% 6% 55% 30% 13% 11% 58% 8% 5% 8% 60% 50% 40% 30% 20% 10% 0% 1%
  • 5. What is important in selecting a company? (VN/JP) • The three biggest points are “Salary” “ Working environment”, and “Meets your skill” in Vietnam. • As for the “Meets your skill”, Japanese slightly care about that. • “Working hours” and “Exciting task” is more important in Japan than in Vietnam. TOP 3 Big Gap VN>JP Vietnam Japan 1 Salary 54% Salary 63% 2 Work Environment 40% Exciting tasks 58% 3 Meets your skills 39% Working hours 55% Item Vietnam Japan Gap 1 Meets your skills 39% 6% 33% 2 Skill development opportunity 29% 6% 23% JP>VN Item Vietnam Japan Gap 1 Exciting task 14% 58% 44% 2 Working hours 27% 55% 28%
  • 6. What is important in selecting a company? ~By Marriage Status~ • Those who have married put more importance on “Salary” and • Single seek a job to meet its skill or knowledge . Single Married “Future growth”. Salary 14% 17% Working hours 9% 9% Company brand 4% 3% Accessibility 11% 8% Exciting task 4% 2% Work environment 12% 11% Social value 3% 2% Financial stability of a company 6% 7% Future growth 6% 14% Meets your skills and knowledge 12% 7% Chances to develop your skills 7% 6% Company atmosphere meets your personality 7% 6% Allows what you would like to do 5% 6%
  • 7. What is important in selecting a company? ~By Occupation Category~ • Factory worker and Service worker put importance on “Money” • Designers regard “Exciting Task” as an important point. • Engineers focus on the “Skills”. Manager Engineer Creative Factory Office work Service Agriculture or “Accessibility”. Salary 12% 12% 17% 21% 16% 19% 17% Working hours 8% 8% 6% 11% 7% 9% 7% Company brand 2% 3% 0% 5% 3% 0% 5% Accessibility 3% 6% 9% 10% 7% 9% 7% Exciting task 3% 3% 11% 5% 4% 1% 2% Meets your skills and knowledge 11% 15% 9% 5% 12% 13% 12% Chances to develop your skills 9% 13% 6% 5% 8% 6% 7% Company atomosphere meets your personality 6% 5% 2% 3% 9% 7% 7% Allows what you would like to do 6% 3% 7% 2% 4% 3% 2%
  • 8. What is important in selecting a company? ~By Income Status~ • Those who have high income put importance on “Exciting Task” and “Suitable company atmosphere” -3M 3M-5M 5M-7.5M 7.5M-10M Salary 46% 54% 68% 46% Working hours 25% 31% 25% 23% Company brand 8% 8% 15% 15% Accessibility 22% 24% 25% 31% Exciting task 9% 12% 22% 23% Work environment 38% 39% 47% 35% Social value 8% 16% 13% 12% Financial stability of a company 13% 25% 35% 19% Future growth 22% 26% 38% 31% Meets your skills and knowledge 35% 39% 43% 42% Chances to develop your skills 26% 31% 28% 31% Company atmosphere meets your personality 18% 20% 30% 31% Allows what you would like to do 10% 15% 17% 8%
  • 9. For the full report, please contact us ⇒ info@qandme.net Thank you!
  • 10. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. Info@qandme.net You receive both of generic and deep information easily with affordable pricing.