1. ASHOK KUMAR MOHARANA
Mobile No.: +91-7381031424
E-Mail:maharanaashok90@gmail.com
Job Objective
To be responsible for the management process, and bridging the gap between experience of resources and
vision of an organization.
Abridgement
•An astute professional with 12 years of experience in Retail Operations.
•Abilities in to manage Line of Business, understand customer requirements and adapt, while keeping the
companies services imperatives and customer orientation goals in focus.
•Expertise in managing retail operations with key focus on top line profitability by ensuring optimal
utilization of resources.
• Expertise on P & L Management: to drive top line for particular Lobs, reduce costs and adhere to working
capital within budgets.
•Proficient at providing value added customer service by resolving customer issues & ensuring their
satisfaction with the product and the service norms.
•Abilities in monitoring team performance and driving sales teams to continuously
Exceed targets and meet objectives in all other key result areas.
Organizational Experience
Presently associated with ‘The World Group’, in its Retail Division “The World Retails Pvt.Ltd” as a
”Store Manager”.
At Retail Store The World Shopping Mall-Khandagiri with a Monthly business of 1.50 cr & an area of
18000sqft.
Company Profile:
The World group is a diversified business group with different business verticals such as Mining,
Steel, Hotel & Resorts, Agriculture & Retail having an annual business turnover of 1500cr.The Retail
business of the group started in the year 2007 from Odisha & now in Bangalore with an aim of catering all
the major towns of across the country.
Dimensions
Direct Reports – Asst. Manager-Operations
Span of Control – Store Profitability, Operational Excellency, Shrinkage, HR & Administrative.
2. Business Skills
• Sales Analysis & Drive Plan
• Promotional Activity of the store: Theme Implementation, Excellent offer Presentation, Clear
Communication to customer, Initiate to drive in a better way to achieve the Sales Goal.
• To drives best practices and achieves operational excellence.
• Feedback to all support functions as required.
• Responsible for roster planning and duty allocation of staff.
• Reviewing Customer Complain & Suggestion.
• Monitoring Daily PI of Display Merchandise.
• Reviewing the Product Excellency through their Display and Presentation.
• Reviewing the Service Excellency by the Staff through their Skill & Interest.
• Executing VMs as per SOP: Maintaining Standard Presentation of Store and Product as well with all
Neatly Show case.
• Stock Accountability: Physical Stock vs System Stock, INF Issue Resolve,In transit Damage
Settlement, Floor Damage Control, Shrinkage Controlling measures. Internal/external Theft control
• Responsible for all admin works: localized issue, Legal Issue, Public Affairs.
• Review HR Reports, Leave, Absenteeism, unauthorized leave, Incentives disbursement, Trainings,
Recruitments.
• Responsible for generating data and on response initiatives as a measure of effectiveness.
• Review of all Security Check points of the store.
• Ware house Review: Pending GRN, Returnable Gate Pass, Expiry & Damage, In ward & Out ward
Register Updated with PO, GRN No & Discrepancy Note No.
• Cleanliness of the Store.
Highlights:
• Joined as Deputy Store Manager & elevated to Store Manager.
• Revived the Store profitability from negative to positive.
• Increased Monthly Average Sale From 95 lc to 1.50 cr.
Previous Assignments
Future Value Retail Ltd (Big Bazaar division) – “Department Manager” ( April 2004 to Sept 2011)
Business Skills:
• Achieving sales target.
• Monitoring Merchandise Performance & act for drive the Slow moving.
• Excellent Promotional execution while evaluating best sale drive across the store.
• Increase Conversion ratio
• Increase in Basket size of customer
• Reviewing the Damage Ratio and to minimize within the best possible way.
• VM Presentation
• Shrinkage Control as per monthly report
• Optimum utilization of Retail area
• People Management & Development
3. Highlights:
•Started carrier from “Traininee Sales Assistant “ at Big Bazaar & reached to the level of “DM” .
•Recipient of Best DM Award by Store Manager at Big Bazaar-Siliguri(West Bengal)
•Recipient of Best Suggestion Award form Store Manager at Big Bazaar-kharvel Nagar(BBSR)
•Receipt of Highest Sale Award in Toys from Zonal Category head(Big Bazaar-Guwahati)
•Joined as Deputy Store manager in The World & Promoted to SM.
Achievements
•I have achieved the 1st promotion in this organization as Sales Trainee to Team Member 2004
in less than the specified tenure of 6 months at Big Bazaar-kharavel Nagar(BBSR)
•I was selected as a Team Leader for above those section 11th
Oct 2006.Posted at Big Bazaar-
Patia(BBSR)
•I was selected as an Asst Dept Manager, 1st
April 2008.and Worked at Big Bazaar-Siliguri(West Bengal)
•I was promoted to Department Manager, August 2010 at Big Bazaar-Guwahati
•.Joined at The World Retail as Deputy Store Manager in 12th
Sept 2011 at Madhusudan Nagar-BBSR
•Worked with Category Team as Buyer of Kids Category
•Promoted to Store Manager in July 2013 and currently working with The World,Khandagiri (BBSR)
Academic Credentials
• 1999 B.A (Honors in History.) from B.J.B College under Utkal University-Bhubaneswar.
• 1996 Successfully completed Higher Secondary Examination in the Arts from Orissa Board.
Qualification School/College Board Year of Passing % of Mark Division
10th S.M.Ali High School OBSE 1994 39% 3rd
+2 Arts S.H College,Madan Pur CHSE 1996 53% 2nd
+3 Arts(Hons) B.J.B College,Bhubaneswar Utkal University 1999 52% 2nd
•
IT SKILLS:
Conversant with MS Office,C, C++ and SAP Applications
Additional Information:
o Good communication skill, believe in Teamwork and Leadership qualities
o GuruKool Training through Big Bazaar- Subject: open to learn, self-confidence, Team
building
o Knowledge about Category Management-Since Worked with Purchase & Category Team at
‘The World’-Corporate Office
Personal Minutiae
Father’s Name : Mr. Dambarudhar Moharana
Date of Birth : 15th
June 1979
Language Known : English, Hindi, Oriya & Bengali
Marital Status : Married
Hobbies : Making friends and watching Movie
Permanent address : L/638, Phase-2,Dumuduma Housing Board Colony,Bhubaneswar-19
PAN No : BIRPM3275M
Date :
