The video for Paloma Faith's song "Upside Down" uses various camera shots and editing techniques that contribute to the upbeat, pop genre nature of the song. Wide shots show Paloma surrounded by men to establish her importance. Close-ups emphasize her facial expressions and lyrics. Fast edits, dance routines, vibrant colors, and positioning Paloma in the center of shots reinforce that she is the star. The video directly connects its visuals to the carefree, "upside down" message of the lyrics to engage the audience.

1. Music Video Textual Analysis: Paloma Faith- Upside Down
Shot type and camera movement
Wide shot is used to show the audience
that Paloma is surrounded by men, she
is centre of the frame and is most
important. The shotslides of the screen
to the left which adds to the upbeat
nature of the video.
Analysis
The use of dance routines highlights that the
song is within the pop genre and the high
key lighting within the room also is a
typical convention for pop. The fact that a
wide shot is used at a level angle makes the
audience feel like they’re a part of the
routine or they are actually watching it in
real life which is exciting for them. Also,
the vibrant colour of Paloma’s outfit draws
attention to her and makes it clear to the
audience that she is the star of the video.
Music/lyrics
‘On a road that leads me straight to
who knows where’ – Paloma goes on
to point to the left which is followed by
the shot panning to the left which links
in directly with the lyrics.
Edit/transitions
Lots of fast edits, short takes- adds to the
upbeat nature of the song, fits into the pop
genre whilst still focusing on Paloma.

2. Shot type and camera movement
Close up to show Paloma’s facial
expressions and emphasise what she is
singing, makes audience believe the
message she is portraying stronger.
Analysis
Once again, dance routines are present within
the video which adds to the upbeat nature of
the video- this is a common feature of the pop
genre. Moreover, Paloma is positioned in the
centre of the rule of thirds grid which
emphasises to the audience, again, that she is
the star of the video. The bright colours
throughout the video make it enjoyable for
viewers and has direct links with the lyrics,
highlighting how Paloma is care free.
Music/lyrics
‘I ain’t got no cares, I ain’t gotno
rules.’- the lyrics that Paloma is singing
reinforces the visuals on screen portraying
the clear message to the reader that her life
is relaxed and care free and that other
people should follow her ways.
Edit/transitions
Some longer takes than before, Paloma is
centred in the middle of the frame, reinforcing
her importance. Moreover, the shot zooms in
occasionally to focus on Paloma’s facial
expressions and show how happy and
overjoyed she is.

3. Shot type and camera movement
Extreme wide shot from a high angle,
shows the dance routine and adds to the
upbeat nature of the video, fits into the pop
genre perfectly.
Analysis
Dance routines are present throughout along
with the bright and vibrant colours of not only
Paloma’s outfit but the setting surrounding her
which gives the audience a positive feel to the
video. Paloma is once again, positioned in the
centre of the frame and within the centre
square of the floor also, which reinforces how
important she is.
Music/lyrics
‘I’ll tell you what, what I have found,
that I’m no fool, I’m just upside down’-
the lyrics, again, match with the visuals
which highlights how she believes she
may be slightly crazy but at least she is
happy. The high angle shows Paloma to
have joined hands with a group of men,
emphasising how she is the star and also
reinforcing how she believes she is ‘upside
down’.
Edit/transitions
Very quick takes and fast paced, may be due to
it being the chorus of the song so the pace
picks up and creates an exciting atmosphere for
the audience. The transitions vary throughout
the video so that the audience has enjoys the
video and therefore downloads the song,
making Paloma money.