2. The video we want to recreate:
• https://www.youtube.com/watch?v=b-I2s5zRbHg
3. Why we chose this song
We chose this song because we all wanted to recreate a music video
from within the pop genre. The song we have chosen to use
involves both the themes of relationships and conflict between two
people and the lyrics provided a good plot for our group to use.
The main artists that we researched included Rihanna, Beyoncé and
Amy Winehouse. We felt that the lyrics to Amy’s songs provided a
good base to create a narrative from.
4. The vision we have for our video
• The overall vision we have for our video is that it will be dark and eerie to
engage the audience and keep them hooked on the tension that will occur
within the video. We got the inspiration for our video from Rihanna’s music
video for ‘Disturbia’ as that has a dark atmosphere also.
• Also, we want our video to have a meaning which will be easily be shown in
our video through the use of a split narrative.
5. The brand image of our Artist
We want the brand image of our pop artist to be seen as a young,
promiscuous and rebellious woman. We want the brand image to be
like this as the costumes that will be worn by her in the video will be
revealing and slightly provocative. Some of the clothing that she will
be seen wearing in the video will be high heels, red lipstick and long
red nails; which we feel will easily reveal the kind of person our
artist is to the audience.
6. Locations
Bedroom – where she will be seen with other men
Kitchen – to show the place where she will eventually breakdown
Bar – to show where the affairs start
Canal/Woodland– to represent her isolation
Stage – to show her peforming
7. Props/ Costumes
• Black dress with red heels/red nails- to show is vulnerable but also a provocative female
• Different men’s shirts in bed- shows she’s unfaithful
• Baggy pyjama top- show’s that she is past caring about her appearance
• Microphone- shows her performing confidently
• Knife- presents danger and uncertainty
• Engagement ring- a symbol of her relationship which is then shown to be thrown away
throughout the video
• Polaroid pictures- shows the memories of her life and makes her reflect back.
• Mirror-shows her reflecting and regretting the way she is
9. Genre conventions we will be using
• Close ups of the artist
• Lip-syncing
• Split narrative
• The theme of romance
10. Technical Conventions
• Jump cuts will be used frequently
• Different shots to create variety of different perspectives
• Common setting will be a performance area
• Long shots are used to focus on the star
• Slow motion to exaggerate expressions and movement
11. Our Target Audience
The target audience for our music video will be females aged around 16-20 as
these are the people we found to enjoy these kind of pop videos the most. We
will target our audience specifically by having a relatable narrative to the reality
of today’s world that many young females may experience. Also, our lead
female artist will be someone that females watching may be able to see
themselves in which will be more engaging for them to watch.
