Pop Analysis 2 On PowerPoint

1. Pop Analysis 2
(Happy – Pharrell Williams)

2. To begin with, the song firstly illustrates happiness, linking back to the title
through the location as this can have a positive influence on the viewers as
the video is very bright and luminous. This corresponds with Pharrell’s
artistic and alternative costumes that he wears. The use of him dancing
gives the impression that the song is very jolly. Throughout the video,
different aged people incorporate their own unique dance which adds an
element of the video being targeted at different audiences, including ages,
genders, ethnicities and cultures. Furthermore, the use of changing
location is also a very stereotypical convention for pop videos and lip
syncing which adds to the effect of how Pharrell wants to be seen by the
people who are going to consume this product. Next, the framing of all the
shots makes the video seem very distinctive as the composition center’s
everyone that’s seen in the video which could add to the effect that the
video is aimed towards everyone. Overall, the video’s tone is emphasized
by the use of highlighting high-key lighting at all of the points throughout
the song.
Mise en Scene

3. The camerawork for the video is mainly based on
the fact of being mid shots which are directed
around Pharrell’s presence with the use of
including long shots with the other people
within the video. This gives us a positive
reflection in terms of Pharrell’s persona by
attracting all target audience types. The
establishing shot of Pharrell in the church shows
that he is a man of god and we could refer to
him as being a positive influence on the
community.
Camerawork

4. In the beginning of the music video, the titles are
highlighted in a yellow theme with black text illustrating
the thought of trying to overcome happiness as the
brighter, more luminous color overpowers the darker color.
The first shot in the video demonstrates the use of a long
take as it’s focused on Pharrell for a while, but then when
the chorus is introduced the shots are degraded to short
takes. Likewise, the transitions within the video are all
simple cut’s which could relate to Pharrell's personality and
the song. Moreover, the song uses the technique of being
in the format of a montage, this is implied by the use of
multiple people dancing with fast cut’s put together to
makes it seem continuous but within different parts of an
area.
Editing

5. Pharrell Williams’ star image within this music video is developed by
using a wide variety of costumes, locations and target audiences. This
allows him to be generalized as a well rounded person as he treats
people with an equal amount of power, no matter the circumstances.
The keyword within the song stated ‘Happy’ allows the audience to
refer to him as always being highlighted in this mood which could
potentially give off the atmosphere that he is entertaining and amusing.
However, usually he doesn’t conform to this type of star image as he is
seen within other video’s acting rebellious where he can be portrayed
as a negative influence on younger generations as he could be seen as
people’s role model. He has communicated this type of star image by
being selected for different genre’s of music.
Star Image of Pharrell Williams