Simplimetric is a sales consulting firm helping B2B small and medium enterprises reach their US$1 Million in revenue and beyond. We also help you in smart hiring, sales blueprint, Key Account Management techniques, selling to large enterprises amongst others

1. Simplimetric Consulting LLP
www.simplimetric.in
J.P.Nagar, Bangalore, India
Vishal Arora
+919886672044 / +918026966510
vishal@simplimetric.in
@aroravishal
www.linkedin.com/in/vishalarora1/
Focused on your business success

2. AGENDA
1. About Simplimetric 2. Offerings
3. Success Stories 4. People Profile

3. QUICK INTRO TO SIMPLIMETRIC
 Started in August 2013, Simplimetric helps companies operating in the B2B space to reach their first US$
Million and beyond
 For medium sized enterprises we help them with Key Account Management techniques, smart hiring,
sales pipeline expansion strategies……
 Values which are the foundation of Simplimetric
o Honesty and integrity – honesty in all our dealings with customers, partners or government. Integrity of our
employees is paramount
o Inspired by client value - we are committed to creating visible and sustained value for our clients
o Achieving success through shared endeavours – we are obsessed with customer business success

4. FOR SALES TO HAPPEN…..

5. WHAT DO WE OFFER TO HELP GENERATE SALES
Sales &
Marketing
Consulting
Go To Market strategy
Market research & analysis
Market segmentation
Elevator pitch / VITO
letters / sales collaterals
Competition framework
Pricing strategy
Sales revenue plan
Sales campaign
management (classical &
social)
Product fit-gap analysis
Sales
Execution
Fractional head of sales –
new logo hunting (quota
carrying, quarterly
accountability)
Account Management –
mining strategies
Sales Excellence
Lead generation – helping in
driving the email marketing
machine
Sales process setup
CRM implementation
Inside sales process setup
Coaching
Sales enablement by
workshop style coaching
1:1 mentoring
(International Coach
Federation certified, NLP
trained coach)
Tuning the inside sales
engine

7. SUCCESS STORY#1 – CLOUD – MOBILE PRODUCT &
SERVICES STARTUP
Customer
Situation
Scope of work
Results (till
date)
Customer is a 3 yrs old cloud, IT services & mobile advertisement platform start up based out of
Bangalore with a turnover of around US$800K and 150 employees
Customer has been in IT staffing services business, but wanted to expand into mobile and
SMS based product solutions
• Go To Market strategy for product business
• Sales process setup
• Sales team setup – field sales as well as inside sales teams were recruited and managed
• CRM rolled out
• Key Account Management rollout
• Sales effectiveness of IT staffing business improved by over 15%
• Acquired first two marquee customers for mobile advertisement platform
• Sales pipeline expanded by over US$500K
• Salesforce.com & Amazon Web Services alliance management
Simplimetric Consulting LLP. All rights reserved
7

8. SUCCESS STORY#2 – SOCIAL LEARNING COMPANY
Customer
Situation
Scope of work
Results
Customer is a 5 yrs old social learning start up (cloud based solution) based out of Chennai with
a turnover of around US$500K and roughly 100 employees
Customer has been operating in the graduate colleges and universities space. They had only
one enterprise customer Wipro whose revenue was stagnant for past two years
• Go To Market strategy in the enterprise segment
• Wipro account management
• Sales process setup
• Sales execution – annual quota carrying by acquiring new enterprise logos
• Go To Market strategy created
• Product fit gap analysis – across four identified verticals (this was done by field interviews
with CXO community)
• Revenue from Wipro made 2X, expansion to other business divisions under discussion
• Sales funnel of US$300k created, many deals in advance stage

9. SUCCESS STORY#3 – EMPLOYEE TRANSPORT
OPTIMISATION SOFTWARE
Customer
Situation
Scope of work
Results
Customer is a 3 yrs old employee transport optimisation software (on premise & cloud based
solution) provider based out of Bangalore with a turnover below US$200K
Customer was challenged in increasing their sales pipeline and sales conversions. They were
not able to reach the decision makers, hence were not getting the desired $ value .
• Go To Market strategy
• Sales execution
• Go To Market strategy created
• Sales collaterals / VITO letters / social handles
• Rigorous email marketing campaign run
• Sales funnel of US$400k created in less than 4 months
• Two deals worth US$100K signed up

10. PEOPLE PROFILE
An experienced sales professional with a proven track record of achieving business results. His
strong communication, presentation and coaching skills inspire individuals and teams to uplift their
aspirations to realize their true potential.
He has over 16 years of international and national experience in strategic Account Management,
field sales and management consulting across multiple geographies (Europe, India and North
America). He has a proven track record in C-level relationship building, translating customer pain
into compelling business opportunities. He has demonstrated an ability to work and lead in diverse,
complex cross-cultural teams and has an exceptional drive for results.
Until July 2013, Vishal was a Director Sales with Ariba (An SAP Company). Prior to Ariba he had long
career with Microsoft and Hewlett Packard, wearing multiple hats in field sales, account
management and program management. Vishal started his career with Avalon Consulting, and ran a
startup during the dotcom boom period.
Vishal is an electrical engineering graduate from National Institute of Technology, Durgapur and has
a management degree from Mumbai University. Vishal also has done a leadership course from
Indian Institute of Management, Kolkatta and is a certified project management professional.
During his free time he loves to read on technology and is an avid cyclist.
“If you know the enemy and know
yourself, you need not fear the
result of a hundred battles. If you
know yourself but not the enemy,
for every victory gained you will
also suffer a defeat. If you know
neither the enemy nor yourself, you
will succumb in every battle.”
― Sun Tzu, The Art ofWar

11. PEOPLE PROFILE
Deepti is a NLP (Neuro Linguistic Program) practitioner and ICF (International Coach Federation)
certified life coach. She coaches professionals from different walks of life, and offers tools and
techniques which empowers her clients to tap into their inner resources, and create lasting
improvements in the quality of their overall life. She draws from her 15 years of professional experience
in banking and life insurance verticals specializing in the areas of operations, customer service and
training. She is an MBA in Finance from Wellingkars, Mumbai University. In addition she is certified as a
Fellow in Life Insurance from LOMA, USA.
Areas of Coaching
Career Coach
• On Job coaching – deals with challenges like team dynamics, performance issues, behavioral issues
• Job/career change – plan and prepare for the next level in their job (promotion or lateral movement)
or a career change within or outside the organisation
Life Balance Coach
• Manage emotional triggers which lead to stress
• Achieve work life balance
• Design a life plan including professional and personal goals
Along with Life coaching she manages 3 franchisees of a books library chain JustBooks
(www.justbooksclc.com).