This is a marketing plan of an android application.

1. Talent-fuse

2. EXECUTIVE SUMMARY
• The first and foremost agenda is to create a customer base which can
be monetized in further stages.
• We have the back-end ready, android platform under testing phase,
investors ready.
• Our task environment components are all geared up and the trends
and developments in the broad environment of the parts of India
which we are targeting is most suited for our product.
• Our action plan is to identify target customers, form customer and
B2B relationships, digitally market over social media, get as many
talented people signed up as possible.

3. SITUATION
ANALYSIS

4. What is Talent-Fuse’s
current scenario

5. The yellow man is Talent-Fuse, we have no
competetion, our uniqueness is our USP

7. Strategic Asset #1
We provide a source of
income to all those talented
people out there stuck up in
their day to day life seeking
success in conventional
ways

8. Strategic Asset #2
We make money from the very moment our customer makes
money

9. OUR CORE
COMPETENCY
We provide a one
stop platform for
people who are
professionally
trained in some
form of artistic
talent to connect to
those who are in
hunt for such talent.

10. • Potential customers
• Competitors
• Collaborators
• Market Environment

11. Potential customers
• Youngsters between 14-24 years of
age(either working or studying who are
not able to pursue their talent) will be our
prime focus
• Housewives can be our most valuable
and loyal customers 2-3 years down the
line
• People already in their artistic talents
cannot be missed out
• Next will be institutions, studios, event
organizers and other such target
customers who are in search of people
with some particular talent

12. No Competition
There are other
freelancing platforms
like Fiverr.com,
freelancer.com,
outsource etc. but all of
these are for all
domains but we focus
on only artistic talents

13. Our COLLABORATORS can be several academies that train people with
various talents, we can collaborate with talent shows like Indias Got
Talent, Sa Re Ga Ma, Dance India Dance and many such shows.

14. Our Marketing Plan is based on
this Holistic market
environment research.
We have studied the
demographic, social-cultural,
economic, technological
environment of the places we
are planning to target in the
first quarter.
Our task environment is
trained and functioning
efficiently till date.

15. Where are we heading at ???

16. • Our prime focus is to increase our
customer base extensively.
• Once we have valuable talented
mass of people signed up with us it
will be a cake-walk to monetize them
as getting other end customers will
not be a goal.
• Once the cycle starts, our next goal
will be to maintain customer
relationships from both ends and
increase brand image.
• Therefore a benchmark of 1000 sign-
ups in first month is a very
necessary and crucial decision that
I have made.

17. Strategies:
 Target Market
 Value proposition

18. Customer Needs
we fulfill

19. We fulfill all of these
• Physiological : These needs are met with
the help of money our customers make
• Safety : We ensure safety of our
customers and their talent.
• Social : As we provide a platform for like-
minded talented people, socialization is to
happen by default
• Esteem : By achieving recognition and
monetary benefits, our customers’
confidence and esteem will surely be
boosted
• Self-Actualization : This is the best of all
we can deliver to our customers as many
people are not satisfied with their jobs
and this platform will provide them that
opportunity to be creative and use their
potential to fullest.

20. Our collaborators

21. Our Strategic goals with our
collaborators :
• Get all participants of all
shows signed up
• Publicize TalentFuse on these
shows and use marketing
strategies like: get a chance
to be in Indian Idol !!
• Use winner icons of these
shows as brand
ambassadors as they are
most followed everywhere.
• Extensive networking with
people in the industries
which can get gigs for the
signed up customers

22. OUR Competitors
• We do not have to worry much about
competition as ours is a very unique offering
especially in India.
• Although we have to know that all these
platforms have almost a similar business
model as ours with different revenue models
and pricing strategies but the core idea is
similar i.e is to connect a person having some
skill to another person who wants to
temporarily hire that person for some task.
• India has an immense amount and talent, and
with the technological advancement it is
quite necessary to provide a separate
platform for artistic talents alone.

23. Economic Environment • Our offering to the market does not depend on
the purchasing power of our customers , but on
need of income and on urge to grow.
• Consumer Psychology is studied at various
places and best locations have been selected
accordingly.
• Income distribution and income level data have
also been analyzed in the process

24. Technological
Environment
• This has been the most crucial study for
us
• As we are launching with an android
application only it is must for our
customers to be technologically sound
• We have selected all metro-cities and
youth hubs for the first quarter most
suited for us

25. OFFERING’S
PROPOSITION

26. For Customers
TalentFuse is a
platform for you
to outsource your
talent, live your
passion, build
your network and
at the same time
make money.

27. For Collaborators
We provide you a
medium to immense
Talent that you can
showcase on your
shows
We increase your TRP level
with increase in customer
base, we have several
marketing strategies that
will benefit both of us

28. For company employees
You are a part of such a start-up which works on the
leading fundamental in todays world – Build
consumer base & monetize them then.
Being an early employee to the company ou have the
advantage of being in a top leadership role in about 2
years down the line

29. What are
our TACTICS

30. What service are we offering ?
• We are a platform to connect people
in fields of artistic talents
• A customer signs up on our app and
creates his profile listing out his
skills and attributes and at what
price he is offering his services
• Another customer( or some
different B2C client) signs up on our
app and looks for a user who has the
skills required for his tasks and his
pricing falls under his budget
• They connect with each other and
make a deal.

31. • TalentFuse stands for fusing Talents of the people
• The above is the temporary logo and symbol for our company
• Our slogan is : Talent, Technology, Growth

32. Once the user signs up he is eligible for the free feature.
The free feature includes 3 orders which he can get through other clients. Then
different levels of premium versions which you can be a part of by buying credits
as per follows
Level 1: Buy 50 credits for Rs5000
Level 2: Buy 100 credits for Rs9000
Level 3: Buy 200 credits for Rs15000
One order requires 5 credits, once the client pitches you , you can reply to him
which will require 5 credits.
PRICING STRATEGY

33. How do we communicate
?
• We will market our service
through social media. Digital
marketing is the key principle in
successful publicity.
• Other than that we can be rest-
assured on our collaborators to
reach out to prospective
customers.
• As we are a small bunch of
aspiring hardworking people, I
hope there will be no scope of
communication gap between
us.

34. Implementation

35. This is our
infrastructure – a small
place where we can
work under one roof

36. App Testing
Digital
Marketing
Building
Collaborations
Capturing
Market
PROcesses Pathway
Till 25th
June
Till 15th
July
Till 15th
August
Till 31st
October

37. Our basic criteria of evaluating
performance will be simplest for
any company. Simply for the first
quarter the no. of signups a
regional head brings will be an
evaluator.
For employees managing
collaborators, the benefits we gain
from our relationship with xyz show
will be a test for them.
Performance evaluation

38. Understanding Environment Today
With e-commerce
turning into m-commerce
a mobile application is a
perfect gateway for any
business in todays
market environment thus
we are on the right track
best adapted to the
current Market trends.

39. What if the trends change ?
Trends change year after year, and if
some new technology pops out and
mobile applications become old
fashioned then it will not be a much
worry to us. Our core concepts are
going to remain the same as it is a
service that we are offering not a
tangible product.
What will change is the platform
dynamics, we will have to adapt
according to the current practices
and technology of the future.

40. So What’s the Gist ??
We have three major tasks on
the board :
1. Get the app tested and running:
Technical Team
2. Increase our customer base by
intense digital marketing and
social media publicity: Marketing
Team
3. Build our relationships with our
collaborators : Operations Team

42. DISCLAIMER
Created by : Tanmay Garg, NIT Surat during an internship
by Prof. Sameer Mathur, IIM Lucknow.