Case study for "Sales Made Easy (SME)" offering by Simplimetric Consulting LLP. Customer is a fast growing IT services company wherein Simplimetric helped in expanding their product business lines.

1. SALES MADE EASY : CLOUD, MOBILE & SERVICES
STARTUP
Customer is a 3 yrs old NASSCOM registered company with expertise in Cloud Computing, IT Staffing and
Mobility domains. Employee strength is about 150.
Simplimetric Consulting LLP. All rights reserved
1
Who is the customer
What do they offer
• Salesforce.com – consulting, implementation and managed services
• Amazon Web Services – consulting, migration, development and managed services
• Mobile advertisement platform
• SMS gateway
• IT staffing

3. SALES MADE EASY : CLOUD, MOBILE & SERVICES
STARTUP
• Customer had been in traditional IT staffing services business, but wanted to
expand into mobile and SMS based product solutions.
• Sales activities were adhoc as there was no professional sales team in place
• No account management framework
• High dependence on a single customer
Simplimetric Consulting LLP. All rights reserved

5. SALES MADE EASY – CLOUD – MOBILE PRODUCT &
SERVICES STARTUP
Simplimetric Consulting LLP. All rights reserved
• GoTo Market strategy for product businesses
• Five year roadmap
• Sales process setup
• Sales team setup
• CRM identification and rollout
• Key Account Management rollout
• Alliances identification & signup

7. US$500K
• Sales effectiveness of IT staffing business improved by over 15%
• Acquired first two marquee customers for mobile advertisement platform
• Sales pipeline expanded by over US$500K
• Salesforce.com & AmazonWeb Services alliance signed up and managed
• Recruited and inducted inside sales and field sales team
• Sales operations - for two quarters