2. The song that is going to be used in our video (Stitches by The Dykeenies) would come under the genre of ‘indie’ as it contains catchy melodies and a strong chorus. It would appeal to people between the ages of 15-24 (mostly females) which has been researched through the Youtube audience stats. This shows that the band’s image is very important for the audience and the lyrics of the song appeal to the female community. This audience does not like artificial pop stars like boy bands with choreographed music videos as they cannot relate to them in any way and the music does not appeal to them. Our target audience
3. Continued The lyrics of our song appeal to our target audience as it discusses difficult moments in life and what the lead singer is feeling which will appeal to them as their main audience is young women. A narrative/performance video suits this song the best as you can interpret the lyrics in many different ways which means that you can make the narrative about different issues. The performance aspect would also be important as it will meet the needs of their target audience due to the fact that it will show the band and will advertise their image to appeal to the female members of their target audience. Also, the fact that there are many close-ups of the band mean that this type of video would meet the needs of their record label because it will be enticing more people to buy their music based on their image as well as their music. There is also a large relationship between the lyrics and the visuals of the video, this is based on Goodwin’s theory. For example the line ‘I adore the taste of rain’ corresponds with the scene when it begins to rain after the main character falls to the floor
