The document summarizes the results of a questionnaire given to the target audience for a music video. Key findings include: - The target audience is primarily female aged 15-20 who prefer jazz music and watching videos on YouTube. - They would prefer seeing a female main character and a single point of focus for the video's narrative about growing up. - When choosing album art, a symbolic landscape image like a starry night sky would be most appealing, linking to themes in the video. - A linear narrative structure fits best to show the character's growth over time. - The artist does not need to be the primary focus; rather, the story should relate to the song's message.

1. AUDIENCE
QUESTIONNAIRE RESULTS
AND SUMMARY
By: Cadi Ghandour

2. This confirms that
my target audience
is female and
therefore means
that I must include
conventions that
will attract women.

3. Half of my audience is between the ages of 15-20 years old. This
encourages me to include trendy conventions that will feel relatable
to teenagers of young adults of the twenty-first century.

4. WHAT IS YOUR
PREFERRED
GENRE?
My audience’s preferred
genre is jazz. This works
in my favor since the
song I have chosen ( fly
me to the moon), is a
jazz song. I can
therefore count on the
psychographics of my
audience to ensure that
they will be interested in
the song.

5. The majority of my audience watches music videos on YouTube, thus making
it the platform that I will upload my finished video to. As this means that it
will receive the most attention from my audience on that platform.

6. The fact that my audience would rather see a female main character
works with my plan to use a female character to depict the story of
growing up.

7. This also works in unison with my idea of focusing the video one one
character. I believe that focusing on one main character allows the
viewers attention to be centralized on the moral of the story.

8. This links to my
album cover and tells
me that I should take
a symbolic landscape
image for my cover.
This fits in well with
the theme of the sky
and the stars as a
starry night sky is a
reoccurring symbol in
my video, obviously
linking with the moon
from ‘fly me to the
moon’. Therefore, this
helps me decide to
take an image of a
starry night for my
album cover.

9. Once again, this answer perfectly fits in with my narrative
structure. This is because my narrative structure says that we
show the girl growing up, therefore the linear narrative
structure applies.

10. Most of my answers
said that it is not
important to have the
artist at the forefront of
my video. This is
significant and relates
positively to my
planning decisions, as I
plan on having more of
a story line style music
video in which the
artist does not appear,
but rather the narrative
relates to the message
of the song.1- not important at all
5- very important