2. Jessie J is situated at the centre
of the digipak advert as she is
the main focus of the media text
as the purpose to promote her
album. This makes it clear to the
audience who Jessie J is. She is
looking towards the camera to
showcase her fiery and
confident personality that her
audience are familiar with as
she showcases these during her
performances. This also links to
her style as she has a different
unique style that makes her
stand out as an artist for her self
confidence and uniqueness.
There is a consistent colour theme
throughout the digipak with black
and gold being the primary colour
scheme. These colours are a good
colour scheme because Gold is
often associated with things being
prestigious and luxury while Black
can be associated with sexiness.
This is why Jessie J is styled in all
black as they try to make her
sexually appealing towards the
audience and her name is in gold to
highlight that she is an elite artist.
The logo of music brands are shown
on the advert as they were
responsible for the production of the
album itself as we see ‘Universal
Republic’ in the corner. This allows
the record label to get some
limelight from their artist which can
help them raise their profile with her
fans.
They let the audience know that this
is her debut album with the statement
that it includes a number 1
international single. This shows that
she has rose to fame at a rapid pace
as she has managed to get a number
one even before she had released an
album. This helps widen her audience
as she will appeal to a bigger fan
base as music lovers will become
fans as they acknowledged her
accomplishments.
