Planogram aids retailer in creating store ambiance to distinct his store layout, product placement, brand loyalty and consumer's shopping concerns. It ensures efficient use of retail floor and shelf space to maximize in-store sales.

2. What is Planogram?
Planogram is the visual presentation of a retail shelf to ensure efficient use of floor and shelf space
to maximize in-store sales.
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3. Why Planogram is
Important for
Retail Industry?
• Proper product planning and
placement on retail shelves.
• Avoids over and under stocking
issues.
• Easy compliance management
and report analysis

5. 1.RIGHT STORE-
LAYOUT DESIGN
• Choose right store layout designs like
straight, angular, loop and free-flow.
• Select layout of the store according to
the store category.
• Helps to showcase products and guides
shoppers around the store.

6. 2.SWITCH MERCHANDISING
FOR NEW PRODUCTS
• Switch new products on shelves with
new market trends.
• Change retail displays to grab customer
attention.
• Introduce new products to customers by
replacing the same categorized
products.

7. 3.OPTIMIZE SPACE
ALLOCATION FOR RETAIL
PRODUCTS
• Categorize product-wise space
allocation on shelves.
• Helps retailers to feature products and
engage with customers

8. 4.LOCATE SPACE FOR
CROSS-MERCHANDISING
• Retailers can optimize space allocation
for cross-merchandising effectively.
• Allows store managers to fill
the shelves with different products.
• Clever shelf planning for
placing products on a single display.

9. 5.RETAIL DISCOUNT
STRATEGY
• Execute discount strategy with the help
of planogram shelf signage.
• Aids customer to drive into the
store and maximize sales.

10. Use Nexgen POG to effectively plan and execute
retail shelves to improve store performance.
sales@nexgenus.com
www.nexgenus.com