1. NEHA GOEL
E-Mail: ngoel_22@yahoo.com
Mobile: +91 9871948014
OBJECTIVE
Multi-faceted professional, skilled in blending creative intellect / insight and sharp planning skills for managing
business operations & meeting top / bottom-line objectives, seeking senior level assignments in Profit Center
Operations with an organization of high repute
PROFILE SUMMARY
SKILL SET
Sales Operations
Revenue Management
Advertising - Promotions & Sponsorships
Corporate Communication
Brand Awareness Operations
Campaign/Media Management
Public & Media Relations
Client Relationship Management
Team Management
SUMMARY
 An astute professional with 11 years of experience in Profit Centre
Operations, New business Development, Channel Management, etc.
 Currently associated with Amagi Media Labs, Delhi as Sales Head
 Demonstrated abilities in team management and development,
account planning & management, devising brand building activities
and accelerating the business growth
 A keen performer with exposure in managing entire sales cycle by
ensuring optimal utilization of resources; distinction of
accomplishing multi fold revenue increase & acquiring extensive
client base
 Skilled in developing relationships with key decision-makers in
target organizations for revenue; adroit in expanding the revenue
base in the market
 Fusing entrepreneurial drive & vision to identify organizational
strength/ weaknesses to direct missions, create new markets &
harvest untapped business opportunities
 Track record of attaining consistent yearly growth both in terms of
sales and revenues, as well as developing new clients/ markets,
thereby expanding the customer base.
 An impressive communicator with honed interpersonal, team
building, team management, negotiation, presentation, convincing
and analytical skills
 Ability to think out-of-the-box and contribute ideas towards
achieving business excellence
NOTEWORTHY ACCOMPLISHMENTS:
 Holds the credit of increasing revenue share of Amagi Media Labs, Delhi by 400%
 Lead a team successfully while showing consistent increase in the Business at Amagi Media Labs
 Responsible for revenue generation and top-line growth of the company: Work with the biggest advertisers in
Indian Market (Coke, Pepsi, LG, Maruti, Reckitt Benckiser, Hero Motor Corp, Nestle, Prefetti, Voltas, Panasonic,
Samsung) to ensure consistent revenue
 Awarded for ‘Highest target achievement –Corporate Accounts Metro’ at RBNL
 Certified for ‘Excellent execution of the Microsoft deal!’-which was also the highest deat at RBNL for Radio
 Executed various projects and generated high business volume; Pepsi, LG, Perfetti, Microsoft (Rs. 2.65 Crores),
Sheela Foams, Nestle, Reckitt Benckiser, etc. at Reliance Broadcast Network limited
 Cracked Pepsi, General Motor, Nestle, Yum Restaurant, Microsoft, etc. for Reliance Broadcast Network limited
 Excellent track record in handling embassies while in hospitality-US, German, Sweden, etc.
 Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new
clients/ markets, thereby expanding the customer base
 Consistent track record of bagging high value sales orders and achieving sales targets
 Ideation of customized ATL and BTL solutions towards creating experience and engagement: Won high value
campaigns from several brands increasing advertising ticket size by 31%
CORE COMPETENCIES
 Overseeing complete business operations in the assigned region with accountability of profitability, forecasting
monthly/ annual sales targets, & executing them in a given timeframe.
 Strategizing the long term as well as short term business plans to ensure maximum profitability.
 Managing customer-centric operations & ensuring customer satisfaction by achieving service quality norms

2.  Participating and successfully managing a team through the entire Sales cycle
 Identifying and developing new streams for long-term revenue growth and maintaining relationships with
customers to achieve repeat/ referral business.
 Tapping new markets and coordinating with channel partners to penetrate these segments, thereby expanding
business & generating income
 Utilizing public information and personal network for generating leads
 Making presentations before the prospective clients to promote the company’s services and negotiating with
them to finalize mutually beneficial business deals
 Actively creating brand awareness and providing information regarding product for increasing sales.
 Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and
service quality norms
 Leading, mentoring & monitoring the performance of the team members to ensure efficiency in process
operations and meeting of individual & group targets
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high
performance amongst team members
ORGANIZATIONAL EXPERIENCE
Since Jan’14: Amagi Media Labs, Delhi
Sales Head
Role:
 Managing profit center operations with key focus on top line and bottom line profitability by ensuring optimal
utilization of available resources
 Conceptualizing and implementing competent strategies with a view to penetrate new accounts and expand
existing ones for a wide range of investment products / services
 Formulating business goals, short term and long term budgets and developing business plans for the
accomplishment of these goals.
 Designing & implementing strategies for tapping unexplored avenues, developing & expanding market share
towards the achievement of revenue & profitability targets
 Leading, training & monitoring the performance of team members to ensure efficiency in operations and
meeting of individual & group targets
Key Clients Managed (All Delhi corporates):
 Coke
 Pepsi
 Dabur
 Glaxo Smith Kline
Highlights:
 Recognized for recording sales growth of 400% in past few months
 Successfully increased the client touch base for revenue expansion
 Successfully increasing repeat clients
Aug’11-Jan’14: Reliance Broadcast Ltd., Delhi
Growth Path
Aug’11- Aug’13: Group Head Radio Sales
Aug’13- Jan’14: Group Head Language TV Sales
Role:
 Carried out detailed market research & analysis and accordingly ATL & BTL solutions
 Conducted training for Sales Team on mapping clients, identifying USPs, building and making a compelling pitch,
negotiations/closure & servicing
 Spearheaded media & advertisements sales & marketing activities with focus on achieving predefined sales
target and growth
 Forecasted & planned monthly & quarterly sales targets and executed them in a given time frame
 Coordinated with the Media Agencies & Client (Brand, Product & Marcom) and ensured all activities are
completed within deadline in order to enhance operational revenue
 Ensured operational & technical support functions as well as suggested schedules as per the client release orders
 Carried out sales presentations for new & existing customers in order to sell new advertising programs
 Prepared contracts for advertising work and collected outstanding payments in order to achieve organizational goals
 Provided direction, motivation & training to the sales team for ensuring optimum performance and to enhance
their professional and soft skills
 Analyzed the performance of team members and assigned them targets on regular basis

3. Highlights:
 Initiated several projects and generated revenue; Pepsi, Yum Restaurants, Honda (Rs. 1 Crores), LG, Perfetti,
Microsoft of Rs. 2.65 Crores-first of its kind in Reliance, Sheela Foams, Nestle, Reckitt Benckiser, etc.
 Holds the credit of accomplishing monthly / quarterly targets through Ad Sales
 Efficiently implemented 360º marketing solutions for brands like Microsoft, Whirlpool, Mirinda, etc.
Key Clients managed:
 Microsoft
 KFC
 Pepsi
 Nestle
 Perfetti
 LG
Aug’10- Aug’11: The Leela Kempinski Palaces, Hotels & Resorts, Delhi
Senior Sales Account Manager
Role:
 Developed relationships with key decision-makers in target organizations for business development
 Interfaced with clients for suggesting the most viable product range and cultivated relations with them for
securing repeat business; ensured quality delivery of services to the clients
 Entrusted with the responsibility of updating SFA on a regular basis and maintained sales calls
Jun’09 - Aug’10: The Lalit Suri Hospitality Group, Delhi
Sales Manager- National Sales (Ministries and Embassy Segment)
Role:
 Implemented business development plans for achievement of revenue and profitability targets
 Formulated strategies for acquiring business from clients & effectively using potential of accounts
 Identified & networked with prospective clients, generated business from existing accounts and achieved
increased sales
 Provided support to the Sales Team to ensure assigned targets are achieved within stipulated time frame
PREVIOUS EXPERIENCE
May’08 - Jun’09: GSI Jewelers, Mumbai as Consultant/Proprietor
Nov’05 - Apr’08: Shangri La Hotel, New Delhi as Assistant Sales Manager
Jun’03 - Oct’05: The Metropolitan Nikko, New Delhi as Business Development Executive
CERTIFICATION
 Certification received from National Institute of Sales
TRAININGS
Organization: Taj Mahal, New Delhi
Duration: 5 Months
Organization: Marriott Welcome Hotel, New Delhi
Period: 15 Days
EDUCATION
2003 Bachelor of Hotel Management & Catering Technology from Banarsidas Chandiwala Institute of Hotel
Management & Catering Technology, New Delhi
PERSONAL DETAILS
Date of Birth 18th February, 1982
Address: C 269, Vivek Vihar, Phase 1, New Delhi - 110095
Languages Known English & Hindi
Location Preference: Asia/ UK/ US