Mumford and Sons' folk genre image depicts them in a barn/farmhouse backdrop with vintage props that portray an old, traditional style. The Pretty Reckless' rock genre image shows the female lead singer in white standing out from the male band members in black, signaling she is the focal point. Beyonce's minimal black and white R&B/pop image emphasizes simplicity with minimal makeup and no extra clothing other than rosary beads.

1. Artist/Band Image Analysis
Mumford and Sons
Folk genre – old, traditional genre, portrayed through
mise en scene. – Barn/Farmhouse in background,
horse, vintage suitcases, flags.
Movement in background – some sort of fair/festival,
blurred out to keep focus on foreground of band.
The Pretty Reckless
Rock genre – colours used (black and white)
Male band members in all black, femal lead singer in white top
– showing she is the lead. Black thigh high boots – typical of
rock genre. Heavy black eye make up.
Beyonce
R&B/Pop genre
Black and White – extremely simplistic
Minimal make up, no clothes
Rosary beads on left wrist.
Arctic Monkeys
Alternative/Rock genre
Holding a vinyl.
Old fashioned gelled hairstyle – vintage clothing,
denim and bomber jackets. Maybe trying to
appeal to an older demographic.