The magazine cover uses blue, white, and yellow colors to attract attention simply and effectively. It features an image of the band Muse, who will attract fans. The band name is written small below a quote to intrigue readers into learning more. The main cover line is a quote about the band's new musical direction that will interest fans, backed by a comparison to popular artist Skrillex. Overall, the design draws on principles like using strong focal areas and capital letters throughout to attract the target audience.

1. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead Comment on how the design of the magazine cover attracts the target audience: Colour
There three main colours used, blue, white and Neat font. The audience’s eyes are drawn to the title
yellow. They are used because it makes the of the magazine because it's in the top left corner. It
magazine look brighter. By using just three colours looks quite formal. It attracts the attention of the
the magazine is simple and effective. It attracts the audience and Muse fans.
attention of the target audience
Typefaces
Main image The whole front cover is in capital letters. The same
The main image is of the band Muse. The image colours are used throughout.By using capital letters
will attract the attention of Muse fans. Direct gaze it makes the magazine seem more formal. The same
is used.This appeals to the target audience colours are used because sometimes if you use too
because as the magazine is targeted at the usual many colours the text can't be read. The colours and
audience (teenagers) it will also attract non- capital letters used appeal to the target audience
regular readers that like the band. because they stand out and are different.
Model credit
The band name is written quite small under a Photography Lighting
quote. This tells the audience who they are but to The background of the image is light whereas
get to the name of the band they will read the the band are wearing darker clothing so that
quote, this will intrigue them and they will want to
they stand out. The image is close up. They are
read more. It is likely that the audience will know
positioned to the right of the cover with Matt
who they are already.
Bellamy at the front and the other two in line
Coverlines behind him.This image will attract their fans
The coverlines show a variety of different things because Matt Bellamy is the main attraction.
that are included in the magazine, such as other
acts/bands within the same genre of music. The
coverlines are boxed off showing they are separate
from the main article.The audience may not be
interested in the main article however they may
Design Principles Used?
want to read about a different featured act.
The Guttenberg principle shows that the title
‘NME’ is in the strong fallow area, this means
Main cover line
The main cover line is a quote from an interview, that this is the first thing you see when you
“We’re opening a door into the future”. This is look at the magazine. The next strongest
telling fans that they are becoming more current fallow area features the coverlines. The
and changing how they sound. This is backed up by weakest fallow areas have an advert for a
the opinion underneath, “Be warned… it sounds ‘free mini mag’ and some more coverlines
House Style
like Skrillex”. By putting this underneath they will with what else is inside. It also contains the
The style of the magazine is quite formal. Capital letters are used throughout.The capital letters
attract Skrillex fans because they will want to see
are used to attract the attention of the audience. barcode in the weakest of the areas.
for themselves if the two do sound alike.