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Institutional Research


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AS Media Studies Coursework-Institutional research on Bauer Media Group and Mama Group, including details on Kerrang! and The Fly magazines.

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Institutional Research

  1. 1. Institutional ResearchBy Sharbelina Tzouvanni
  2. 2. Bauer Media: Multinational media company headquartered in Hamburg, Germany which operates in 15 countries worldwide It has been privately-owned and under management by the Bauer family since 1875 when it was founded Worldwide circulation of Bauer Media Groups magazine titles amounts to 38 million magazines a week They have offices located in these countries• Germany• USA• Spain• France• Austria• Poland• Portugal• Romania• Hungary• Czech Republic Bauer Media has a yearly turnover of €2.129 billion• Mexico• China which is taken from a check in 2010• Russia Bauer Media employees about 6,400 workers• Slovakia• United Kingdom overall• Nigeria It’s subsidiaries include Bauer Radio and Box Television
  3. 3. Other Media Platforms Provided By Bauer MediaRadio:The Bauer network is divisible into two main groups, the Bauer Place and Bauer Passion units, withPlace consisting of locally-focused services primarily broadcast on FM/AM and local digitalplatforms, and Passion consisting of national and quasi-national music-genre services deliverednationally and quasi-nationally through digital (and some areas analogue) platforms. Someexamples of the radio stations owned by Bauer Media in England are: 96.3 Radio Aire (Leeds) Radio City 96.7 (Liverpool) Key 103 (Manchester) 97.4 Rock FM Magic 105.4 (London) Kerrang! Radio 105.2 (Birmingham) Kiss 100 (London)TV:Bauer Media Group has a 50% stake in the British television company Box Television, the other halfowned by Channel 4. Box Television acts as the content subsidiary that produces several popularmusic television channels, which include: Q TV 4Music Kiss TV Kerrang! TV The Box Magic TV Smash Hits TV
  4. 4. Bauer Media MagazinesWomen’sMagazines Entertainment & Music Men’s Magazines Specialist Magazines
  5. 5. It was first published on June 6, 1981 as a one-off supplement in the Sounds Newspaper Launched as a monthly magazine, Kerrang! began to appear on a fortnightly basis later, and in 1987 it went weekly The original owner was United Newspapers who thensold it to EMAP in 1991 In 2008, EMAP sold its consumer magazine to currentowner Bauer Media Group Kerrang! Is one of Bauer Media’s best selling magazines Kerrang! makes a Total Average Net Circulation / Distribution Per Issue of 42,077 01 (Jul 2011 - 31 Dec 2011) Kerrang! makes far more on their Newstrade/Single Copy Sales which comes out to be 34,810 compared with their Multiple Copy Subscription Sales which comes to 1 It’s best selling month, on average is September with a total average circulation of 43,587
  6. 6. MAMA Group On 9 March 2006, the MAMA Group subsidiary, SuperVisionManagement Limited, was awarded Manager of the Year by MusicWeek. A month later, on 12 April, the company announced itsacquisition of Stonesthrow Media Limited. On 23 December 2009 HMV bought the whole of the MAMA Group inlive music takeover deal worth £46m. A live venue and artist management company which was founded in2002 and is owned by the HMV Group.It is a parent company of a range of music and marketing businesses. In the live music sector, they operate the venues including the HMVHammersmith Apollo, HMV Forum in Kentish Town, HMV Institute,Jazz Café in Camden Town, Relentless Garage in Islington, HMVPicture House in Edinburgh, Heaven in London, G-A-Y and Barflychains.
  7. 7. The Fly is a free music magazine published monthlyin the United Kingdom. The magazine is publishedby the HMV owned MAMA Group.The magazinestarted as a listings leaflet in Camden, northLondon, for the Barfly music venue on Chalk FarmRoad. In 1999 it went national.The Fly is A5-sized, and is distributed aroundrecord shops, bars and venues around the UnitedKingdom. In 2008, the magazine announced itscirculation had increased to 105,212 at a time whenmany other publications had reported a sharpdecline in circulation.Total Average Distribution Per Issue 100,574
  8. 8. Other Media PlatformsThe Fly re-launched its website in April2008 with both a virtual magazinesection and an online archive of allprevious issues.In Summer 2008, a new feature titled "In The Courtyard" waslaunched, in which bands were filmed playing stripped-downversions of songs in the courtyard outside The Flys office.Some of the bands whove performed In TheCourtyard sessions so far include Doves, ...AndYou Will Know Us By The Trail Of Dead,Everything Everything, The Cribs, Noah and theWhale, Warpaint, Black Lips, Badly Drawn Boy,The Kooks, J Mascis, Edwyn Collins, Avi Buffaloand Low. In The Courtyard is sponsored byRussian Standard Vodka