2. “Good Feeling” by Flo Rida
The song “Good Feeling” by Flo Rida from the
album Wild Ones came out in 2011 and was my top
favorite in the pop-rap category for quiet
sometime. Following is my analysis of the music
video to the song.
3. Character
Appeal
The music video and the song
itself appeals to teenage
audiences. He is made to look
powerful and is represented as
a dominant figure in his
videos which is a stereotypical
look for artists such as
himself, to want to appear
manly and macho. He uses
typical conventions like
behavior and body language to
make himself come across as a
very masculine man.
4. Settings
In the music video Flo Rida is shown at a concert
in parts of the video. He is shown in different
parts of the world next to well known buildings
such as Eiffel Tower in Paris. This shows how rich
he is as he is able to do this and the lifestyle that
he has. A variety of shots are shown in the music
video for example when Flo Rida goes surfing,
driving a car/motorbike, partying, gym, running.
These have all been specifically chosen as they
would appeal to Flo Rida’s audience. Gym and
running represents Flo Rida maintaining his
body, keeping fit with a good body whilst the car
for males as it is a stereotype for males to have
nice cars. Surfing has been chosen to make Flo
Rida look more down to earth as at one point he
falls off and is laughing, this would appeal to his
audience. As well as being shown in the gym Flo
Rida is also shown boxing giving him a stereotype
and making him look powerful through strength.
The handheld camera towards the end of the
video gives the video a ‘home footage’ look.
5. Narrative and
Music
The narrative is basically about
having a good time and partying
hard as said in the lyrics “Oh, oh,
sometimes I get a good feeling,
yeah I get a feeling that I never
never never never had before, no
no I get a good feeling, yeah”.
And the music video throughout
show how him and the people
around him are dancing and
doing crazy stuff which is also
conveyed through the lyrics.
Secondly the music to the video is
very fast accompanied with a lot
of high notes making he audience
want to dance along.
6. Iconography
In one of the clips from the video we see Flo
Rida having an interview wearing a gold
chain. The gold chain represents bling and
is a stereotypical piece of jewelry that a
pop-rap singer would have. An iPad is also
used in a clever way by him placing it over
his face and moving it across to show
various shots of himself. Flo Rida seems to
be in a robe at one point in what looks like
a nice hotel room, this is another example
of how rich he is. The different shots of cars
is a common prop used in this particular
genre. Flo Rida is wearing sunglasses a lot
in his video giving him a mysterious edge
but also being a stereotypical convention of
the pop genre. Surprisingly their was hardly
any females in the music video but when
their was they were wearing little clothing
which is common for the genre.
7. Mis En Scene
The camera angles and movements
gives the audience a glimpse of what
his lifestyle’s like. The editing and
lighting also makes the audience feel
like they know him more on a
personal level, as they are seeing him
hanging out with his friends being
‘normal’. A lot of mid shots and close
up shots have been used in the video.
8. Mis En Scene
It can be seen that Flo Rida is
also shown singing to the screen
matching the lyrics. This will
look sound, SFX like he is
singing to the individual
watching the video personally
capturing their attention. At the
end of the video a montage of
different pictures of Flo Rida
having a good time is shown and
as the montage zooms out you
see it is made out of Flo Rida’s
face which then dissolves into
his real face with the music
video makes the whole ending
really captivating.
