2. The song “Good Feeling” by Flo Rida
from the album Wild Ones came out
in 2011 and was my top favorite in
the pop-rap category for quiet
sometime. Following is my analysis
of the music video to the song.
3. Character
Appeal
The music video and the song
itself appeals to teenage
audiences. He is made to look
powerful and is represented as a
dominant figure in his videos
which is a stereotypical look for
artists such as himself, to want to
appear manly and macho. He
uses typical conventions like
behavior and body language to
make himself come across as a
very masculine man.
4. Settings
In the music video Flo Rida is shown at a
concert in parts of the video. He is shown in
different parts of the world next to well known
buildings such as Eiffel Tower in Paris. This
shows how rich he is as he is able to do this
and the lifestyle that he has. A variety of shots
are shown in the music video for example
when Flo Rida goes surfing, driving a
car/motorbike, partying, gym, running. These
have all been specifically chosen as they would
appeal to Flo Rida’s audience. Gym and running
represents Flo Rida maintaining his body,
keeping fit with a good body whilst the car for
males as it is a stereotype for males to have
nice cars. Surfing has been chosen to make Flo
Rida look more down to earth as at one point
he falls off and is laughing, this would appeal to
his audience. As well as being shown in the
gym Flo Rida is also shown boxing giving him a
stereotype and making him look powerful
through strength. The handheld camera
towards the end of the video gives the video a
‘home footage’ look.
5. Narrative and Music
The narrative is basically about
having a good time and partying
hard as said in the lyrics “Oh, oh,
sometimes I get a good feeling, yeah
I get a feeling that I never never
never never had before, no no I get
a good feeling, yeah”. And the music
video throughout show how him and
the people around him are dancing
and doing crazy stuff which is also
conveyed through the lyrics.
Secondly the music to the video is
very fast accompanied with a lot of
high notes making he audience want
to dance along.
6. Iconography
In one of the clips from the video we see
Flo Rida having an interview wearing a
gold chain. The gold chain represents
bling and is a stereotypical piece of
jewelry that a pop-rap singer would have.
An iPad is also used in a clever way by him
placing it over his face and moving it
across to show various shots of himself.
Flo Rida seems to be in a robe at one
point in what looks like a nice hotel room,
this is another example of how rich he is.
The different shots of cars is a common
prop used in this particular genre. Flo Rida
is wearing sunglasses a lot in his video
giving him a mysterious edge but also
being a stereotypical convention of the
pop genre. Surprisingly their was hardly
any females in the music video but when
their was they were wearing little clothing
which is common for the genre.
7. Mis En Scene
The camera angles and movements
gives the audience a glimpse of what
his lifestyle’s like. The editing and
lighting also makes the audience feel
like they know him more on a
personal level, as they are seeing
him hanging out with his friends
being ‘normal’. A lot of mid shots
and close up shots have been used in
the video.
8. Mis En Scene
It can be seen that Flo Rida is also
shown singing to the screen
matching the lyrics. This will look
sound, SFX like he is singing to the
individual watching the video
personally capturing their
attention. At the end of the video a
montage of different pictures of Flo
Rida having a good time is shown
and as the montage zooms out you
see it is made out of Flo Rida’s face
which then dissolves into his real
face with the music video makes
the whole ending really captivating.
