Discover a range of ways to use Pinterest for marketing purposes. In Part 2, learn the basics on how to use Pinterest: creating boards, pinning and re-pinning.

1. How to Use Pinterest for
Marketing Purposes
PART 2 of 3

2. 2
Summary of Part 1
• We looked at the statistics and
demographics of Pinterest
• Based on what you have learned so far,
you have decided whether or not Pinterest
would be a useful addition to your
marketing mix.
• 85% of users are women
• Pinterest is a highly visual and fun way to
present your brand

3. 3
Proceeding with Pinterest
• If you have decided that Pinterest would
be a good option for your business, you
will need to remember the ‘social’ in social
media.
• Do not oversell. You are joining a
community, not spamming everyone.
• Pinterest has a high trust value amongst
users, so pin and re-pin with the idea of
offering real value to users

4. Adding Pinterest to Your
Marketing Mix
• Define your goals
• Review your website to see how visual it
is
• Add a button or plugin to aid users in
pinning
• Consult with your web designer if your site
is not that visual yet
• Sign up as a person or business
• Link your account through Facebook and
crosspost to FB and TwitterEternalSpiralBooks.com/pinterest4

5. Sign up as an individual
EternalSpiralBooks.com/pinterest5
Use your Facebook account, or email address

6. 6
Via Facebook
Be sure to link to your business Facebook
account, not your personal one

7. 7
Via Email=Individuals
• Use this form as an
individual, OR go down
to where it says
Are you a business?
Click Here

8. Log In
• Facebook
• Twitter
• Email login
We recommend Facebook
for a number of reasons
which have to do with
getting followers right
away on Pinterest.
EternalSpiralBooks.com/pinterest8

9. 9
Via Email=Businesses 1
• The first section of the registration process
• Choose a business type using the toggle bar,
eg, media, brand, retailer
• Password should be at least 6 characters

10. 10
Via Email=Businesses 2
• Pay attention to how your business name will appear
on the board and in the URL that will be created
• Add your business URL, with http in front of it for
linking

11. 11
Via Email=Businesses 3
• Accept their terms of service by checking
their box underneath, and then click to
create account.
EternalSpiralBooks.com/pinterest

12. Log In
• Facebook
• Google+
• Twitter
• Email login
We recommend Facebook for a
number of reasons which have to do
with getting followers right away on
Pinterest, but only if you already
have a business account.
EternalSpiralBooks.com/pinterest12

13. Profiles and Settings
• Create a great profile
• Add your profile picture/logo
• Add links to social networks
• Add keywords
• Create an excellent profile
• Select your categories of interest wisely
• Start creating board of what you find right
away.
• Pin 1 promo per 20 useful pins
EternalSpiralBooks.com/pinterest13

14. Pinterest Settings
• Upload an image or logo
• Link to Facebook
• Link to Twitter
• Link to Google+
• Find friends through your networks
• Hide your Pinterest profile from search
engines if you wish
• Deactivate your account at any time
• Update your account details at any time
EternalSpiralBooks.com/pinterest14

15. 15
How to Pin
• All of your main choices will
show under your logo when
you click it, including:
• Add a pin from a site
• and Upload a pin
• You can also create a board,
manage your profile and
settings and find friends and
follow boards on this menu
EternalSpiralBooks.com/pinterest

16. 16
Adding Details to Pin Uploads
EternalSpiralBooks.com/pinterest
1 Upload your own image
2 You can create a new
board if you do not
already have any set
up. Just click on the
Create Board toggle.
3 Fill In the
details. You
can also
check the
box to
crosspost
to Twitter.
Then pinit
and it will
show on
your board.

17. Hints for Formatting Pins
• Use creative titles
• Use keywords
• Tag others with the @ symbol
• Add prices to products if your goal is direct sales.
• Add a URL, but shortened ones are NOT allowed,
such as from tinyurl or bit.ly
• Credit your sources when possible if you are not
creating the images in-house.
• Ask questions in order to encourage comments and
engagement.
EternalSpiralBooks.com/pinterest17

18. Types of Pins
• Images from your website/blog
• Images from blogs you read
• Images from customer sites
• Photos
• Infographics
• Logos
• Food and Fashion items
• Text slides
• Videos
• You can pin almost anything
EternalSpiralBooks.com/pinterest18

19. Your Pinterest Boards
19
Each is in the same format: Name of Board, which you can edit, cover image,
which you can select, and images of the 4 most recent items you have pinned.
Click the EDIT button to edit each board.

20. 20
Re-order your Boards
• As you add content to Pinterest, you will create
more and more boards.
• You can reorder the boards by dragging and
dropping them into any order you like

21. Set a Board Cover
If you do not set a board cover, then the last item you pinned will be
the main one that shows. This can be good for some of your boards in
order to show that your boards are updated regularly with interesting
content, but for your business boards, be sure to set a board cover
that reflects well on your topic and on your business. Food and recipes
are the #1 topic at this site.
EternalSpiralBooks.com/pinterest21

22. 22
Hints for Setting Your Board Topics
• Use clear and concise titles
• Include keywords
• Include a board for clients
• Include a board for inspiration
• Include an about us board, with HQ
location/insider view
• Be a real person, not just a marketer
• Reorder boards as needed to create the
impression you wish
EternalSpiralBooks.com/pinterest

23. 23
Edit Boards and Pins
Scroll over the top of
any pin to pin it, send it
to your followers, or edit
it. The edit button will
also allow you to delete
it. This is useful for
limited time offers or in
case you find you have
duplicated items on the
same board.
Click on any board you have created. Find a pin you want to edit.

24. 24
The Edit Screen
Delete if you wish Make changes
and save them.
Add a source/copyright
information to the pin

25. 25
Summary of Part 2
• You have learned how to:
• get an account
• set up your profile
• set up a business profile.
• pin and upload pins, edit and delete them.
• create and manage pin boards.
• format your pins
• link using your pins, and
• about the type of pins you can use to market
your business on Pinterest.

26. 26
What You Will Learn in Part 3
• How to set up a pinning strategy
• Copyright issues you need to be aware of
when using Pinterest
• How to collaborate with others
• How to build your audience
• Integrated marketing strategies using
Pinterest
• How to measure and track your success

27. 27
Credits
Thank you to Evelyn Trimborn for this
presentation, derived from “How to Use
Pinterest for Marketing Purposes,” by Jeff
Hamilton, Evelyn Trimborn and Martin
Warner, from Eternal Spiral Books
http://EternalSpiralBooks.com/pinterest