The document is a guide on how to leverage the Pokémon Go craze for business marketing, covering its history, gameplay basics, and various profitable strategies for entrepreneurs. It provides insights into creating local business opportunities, attracting customers through Pokéstops and Gyms, and offers a range of bonus resources such as marketing tricks and terminology guides. Additionally, it emphasizes the importance of learning from case studies and becoming a Pokémon Go marketing professional for sustainable income.

1. A STEP-BY-STEP GUIDE FOR
BEGINNERS
Pokemon Go™
Marketing 101

2. Introduction 1
Pokemon Go, the gaming app, was released on
July 6, 2016, and within only a couple of short
weeks was able to surpass the most popular
online game in the world
It has also surpassed Twitter in number of users
So what is Pokemon Go all about?
And even more importantly, how can smart
business owners and new entrepreneurs cash in
on this amazing new opportunity?
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3. Introduction 2
Introducing: Pokemon Go Marketing 101
In the coursebook, you will learn:
1: The History of Pokemon Go-How We Got Here
2: Pokémon Go-the Basics
3: Profitable Local Business Ideas With Pokémon Go
4: How to Attract Massive Traffic From the Pokémon
Go Craze
5: 12 Ways to Cash In Big With Pokémon Go
6: A Pokemon Go Marketing Case Study
7: Becoming a Pokemon Go Marketing Professional
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4. Introduction 3
In this course, you will also get several bonus
items, including 4 Quick References Guides:
1. 21 PokeStop Marketing Tricks
2. 50 Ways To Cash in on the Pokecraze
3. Cash Out Big from a Pokestop
4. Pokemon Go Terminology Guide
Plus a cheatsheet, checklists, organizational
lists and more.
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5. 1: The History of Pokemon Go-
How We Got Here
Pokemon has been around for more than 20
years
It is a well-supported game that Nintendo and
The Pokemon Company have grown
strategically over the years
Their plans for the new app are no different-it
will soon be rolling out in different countries
and in different versions
They’ve already made interesting changes to it
since its release a few short weeks ago
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6. 2: Pokémon Go-the Basics
Pokemon are little pocket creatures
Think of them as dinosaurs
They have to be found, incubated and hatched
out
They also have to be trained
Players are known as trainers. Trainers hunt to
try to get as may Pokemon as possible in order
to build up a strong team
Level 5 and Level 20 trainers get more rewards
than those at the lower levels
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7. 3: Profitable Local Business
Ideas With Pokémon Go
Pokemon Go is an augmented reality game.
This means it is played both online and in the
real world.
The real world locations for hunting Pokemon
are known as PokeStops
The places where they battle are PokeGyms
If your business is a PokeStop or PokeGym, you
could potentially get more customers than ever
before IF you market to them correctly
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8. 4: Attract Massive Traffic From
the Pokémon Go Craze
You can get huge traffic offline and online with
a few simple strategies that make your local
business and your online website and social
media accounts Pokemon-friendly
If you are an aspiring entrepreneur, you can
start a business from scratch based on what the
Pokemon trainers really need and want as they
are playing the game.
Cater to trainers and fans and you can cash in
on this craze quickly, before your competitors
even have a clue as to what’s going on
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9. 5: 12 Ways to Cash In Big With
Pokémon Go
There are many more than 12 different ways
to cash in on the craze, but these are low-
hanging fruit to get you started.
All of them can be done without a great
deal of skill and in many cases, by making
the most of what you already have
If you are going to buy anything to set up a
new Pokemon Go-based enterprise, it will be
easy to get a quick return on investment
(ROI) from these ideas
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10. 6: A Pokemon Go Marketing
Case Study
One of the best ways to become a good
marketer is to learn from best practices and
real-life case studies
It’s early days yet, but our colleagues and
clients are already killing it with various
business and marketing initiatives.
Copy the ideas, and/or put a whole new
spin on them in relation to your existing
business, or your new enterprise
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11. 7: Becoming a Pokemon Go
Marketing Professional
A lot of the money-making ideas you will learn
about may appeal to you, but if you want to
earn steady income in larger increments, use
everything you learn from the course to set
yourself up as a Pokemon Go:
Marketing professional
Coach
Consultant
Then you can earn the big bucks, and hire
people to help you and your clients.
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12. Bonus Items List
There are several bonus items to go with the
Pokemon Go Marketing 101 course. They
include:
1. 21 PokeStop Marketing Tricks
2. 50 Ways To Cash in on the Pokecraze
3. Cash Out Big from a Pokestop
4. Pokemon Go Terminology Guide
5. A course checklist and cheat sheet
6. A free newsletter
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13. Bonus 1: 21 PokeStop
Marketing Tricks
Master the art of making money at
PokeStops.
You will discover 21 ideas for making the
most of this opportunity for your local
business
Master these ideas for all new streams of
income from Pokemon Go trainers
You will also learn what NOT to do if you
want to make more money
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14. Bonus 2: 50 Ways To Cash in on
the Pokecraze
If your business isn’t a PokeStop or
PokeGym, or you have no bricks and mortar
business, not to worry
You can still cash in on the Pokemon Go
craze
Discover 50 ways to sell things that trainers
will need, want and love
You will also learn how to combine these
and integrate your marketing, for even more
profits
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15. Bonus 3: Cash Out Big from a
Pokestop
In this quick reference guide, discover how
you can set up one or more of 6 different
kinds of businesses at public PokeStops.
Local cafes, bars and restaurants are not the
only PokeStops and PokeGyms in town
Cash in with mobile services and concierge
services Pokemon Go trainers will be
desperate for in their eagerness to play the
game, level up, and find and hatch more
critters!
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16. Bonus 4: Pokemon Go
Terminology Guide
Pokemon Go has a language all of its own
Learn the key terms so you can understand
what trainers really need and want
You can also teach clients what they need to
know.
If you are playing the game yourself, it can
serve as a quick-start guide
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17. Bonus 5: A course checklist and
cheat sheet
Get all of the most important things you’ve
learned from the course on one page.
Use 3 of the business models provided as a
road map to success.
Use the Stage II suggestions to keep your
new business and marketing initiatives going
week after week
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18. Bonus 6-A free newsletter
When you purchase the course, you will
provide your email address in order to access
your course and get put you on a customer list
to serve you better
The newsletter will provide interesting articles
and news in relation to this course so you can
get even more out of it
The course is meant to be used, not just flicked
through, so the emails are intended to be
positive reinforcement for you to keep studying
and learning in relation to this awesome
opportunity
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19. Conclusion
Pokemon Go offers unprecedented opportunities
for:
Local bricks and mortar businesses
Online marketers
New entrepreneurs starting businesses based
around the app/game
Live event marketers
AND for coaches and consultants who have
mastered Pokemon Go marketing skills. Use all you
learn in this course to make your dreams a reality.
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20. For more information
To learn more, please visit:
http://eternalspiralbooks.com/pgm1/index.html
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21. A Multimedia course for
Intermediates is also available
Want more information about how to
market like a pro in relation to Pokemon
Go? Check out the multimedia course
we’ve created, Pokemon Go Marketing
Secrets:
http://eternalspiralbooks.com/pgms/index.htm
These 10 video modules and a range of
worksheets will help you go even deeper
into the world of Pokemon Go Marketing
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