26 incredible tips to help you grow your business with Pinterest. With these tips you can boost traffic and followers. Read - https://bit.ly/35Zwa6v for more.

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2. 26 WAYS TO USE
PINTEREST FOR YOUR
BUSINESS
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INTRODUCTION
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• Are you looking towards making your business more successful by using
Pinterest?
• It provides an effective platform for the business from all sectors and of
different sizes.
• It provides number of goals that can be achieved from B2B and B2C
business.
• This provides great scope for increasing website traffic and visibility that
would surely influence your customers.
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ADD A HOVER “PIN IT” BUTTON TO THE IMAGES
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• In order to derive the referral traffic from Pinterest, it is important that
your blog images must make it to Pinterest.
• Whenever a user brings the cursor over the image of your blog, a hover
Pin It button appears.
• This button is very easy to activate on your image and Pinterest provides
detailed instructions to make it work.
• Installing this button is a great visual reminder for the customers and
makes it easy for them to pin images from your blog.
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BUILDING RELATIONSHIPS WITH INFLUENCERS
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• Every social platform has influencers, who have pioneered their own
field.
• Building relationships with these influencers can provide great benefit to
your business.
• You should take time to comment on the pins of influencers, to build
relationships that would help to gain more visibility.
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CONVERT YOUR PINTEREST PAGE TO BUSINESS PAGE
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• It provides essential information through added analytics features.
• This feature could not be found on the personal pages.
• You must spend just few minutes to convert your personal page to a
business page.
• You can also learn about the analytics and metrics you can measure such
as number of repins, number of unique users, visits and impressions to
your page and the content, which received highest number of repins.
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DESIGNATE BOARD IN ORDER TO REPRESENT YOUR BUSINESS
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• It often happens that users get caught in the casual feeling about
Pinterest and lose the opportunity of creating a board, which is very
significant for a business.
• You can strike a balance on Pinterest.
• You can share the information about the interest of your targeted
audiences and share the information about board that is related to your
business.
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EXPLORING RICH PINS
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• Pinterest offers five types of rich pins that can help you to add topic
specific details to the pins.
• Article pin can be used to add information about headline, story
description, author and link.
• Product pin offers the real time pricing, and information about the
availability.
• Recipe pins include information about cooking time, ingredients, and
serving.
• Movie pins include information about cast, rating and reviews.
• Place pin includes information about address, phone number and map.
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FOLLOW OTHER BUSINESS
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• There are many businesses that share their
information on Pinterest and not on any
other site.
• You can search them with the help of Google
search or Pinterest search.
• You can connect to your trusted information
provider.
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GREETING COMMENTATORS
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• Don’t let the casual style of Pinterest to keep you away from your
commentators.
• You must greet your commentators with their names and provide timely
response.
• Users often notice the timely response of the business providers.
• It must be made sure that your business managers may respond to all
comments and questions posted on your pin.
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PAY ATTENTION TO YOUR IMAGE DIMENSIONS
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• Size of the image is very important to grab the attention of your targeted
audiences.
• According to Caitlin Muir, long and skinny pins are more clicked than
other pins.
• She states that “They drive traffic because they require you to click on
them so you can see the full size [to read them]”.
• You can use Pinterest Cheat Sheet to Image Sizes to change the size of
your images.
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INVITE USERS TO PIN GROUP BOARDS
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• Are you looking to collaborate with clients and increase your prospects?
• You can do this by creating group boards and invite people to pin it.
• As the creator you have the rights to change the title and description of
the board.
• You can also remove unwanted pinners and inappropriate pins anytime
from your boards.
• Pinterest’s Top Group Boards provide 1000 boards from which you can
choose, and you can also check Board Deck’s directory for the same.
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JUSTIFY THE FACTS
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• People are always interested in digestible information; such information
goes quite well in Infographics.
• By spending some time on Pinterest, you will be able to find that
Infographics images are liked by people and offer an amazing way to
drive traffic to your website.
• Even if you have not created infographics for your own business, you can
share those which you find beneficial for clients.
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KEEP INSPIRING PINS
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• Inspirational pins are most liked by audiences.
• Inspirational pins come in many forms on Pinterest such as, movies,
quotes and books.
• Place pins are also an interesting and inspirational pin that inspires
people to change their travel inspirations into reality.
• You must pin those images that may inspire your followers.
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LEVERAGE WEBSITE IMAGES
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• Steven Van Belleghem makes a compelling statement for all companies
to use Pinterest: “…it forces you to think visually and it helps you build a
strong visual archive on a trendy site; a must for all companies across all
sectors”.
• Some of the industries are image friendly, but you might have more in
disposal.
• You can use the images to create great brand story, just like Volkswagen
USA is doing on Pinterest.
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MODERATE USE OF “PIN IT” BUTTONS
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• You can make pinning a simple and easy process by adding Pin It button
to your browser.
• You don’t have to use it all the time.
• Donna Moritz informs that “Don’t do a pin dump! Pinterest is unlike
Facebook and Twitter where the feed-time is limited. Pins will remain in
view for days or weeks due to the cyclical nature of their exposure.
Pinning for a few minutes a couple of times per day is enough to get you
started.”
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STRATEGIC NAMES FOR IMAGES
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• Do you want that your website images
are found, when users are searching the
pins on web?
• You must name your images with
hyphens and underscores, so that search
engine may recognize them easily.
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SEO OPTIMIZATION
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• SEO and quality content writing services are very important regardless of
the platform.
• Choose optimized company name.
• Optimize “About” section.
• Include back links to your website.
• Use pin description wisely.
• Images must include descriptive name and alt text.
• Enter hash-tags.
• Control the long tail.
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PROMOTE LESS-FOLLOWED BOARDS
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• The boards which get less attention from you are often followed less.
• You must use Pinterest to the fullest and make successful boards.
• Re-pin less follower boards to boards that have related theme.
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QUOTE COMMENTS
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• An effective way to promote an annual
event on Pinterest is to pin notable
comments from speakers to an event
board.
• Pinterest’s scrapbook allows the user to
easily scroll through the quotes from the
event boards.
• You can use Quozio to format the quotes
for easy pinning.
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TAKE ADVANTAGE OF MULTIPLE PLATFORMS
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• Pinterest is an amazing visual platform that offers unmatched user
experience.
• Pinterest offers the content balance to make your information look more
appealing.
• As per Jim Yu advice, you can add relevant boards and can shortlist
interesting themes.
• You can pin images that seem to be visually appealing.
• Do not try to sell, rather try to inspire people.
• You can use Pinvolve to share your pins on Facebook.
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KEEP INFORMATION ABOUT PINTEREST BUSINESS UPDATES
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• Like all other social media platforms,
Pinterest also introduce changes
from time to time.
• Keep yourself updated about them.
• You can check Pinterest business
blog, register for Pinterest
newsletter and you can also go
through Pinterest business page.
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USE KEYWORDS IN BOARD NAME
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• Pinterest boards are more searchable, if
name of the board contains keywords.
• If someone searches for “Pinterest
Business”, then list will display the
names of those boards that have same
keywords in their name.
• You can also optimize your board for
Pinterest search.
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USE DIFFERENT CONTENTS
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• In order to create presence for your
business, you must share different
contents from YouTube, slideshows
from SlideShare and audio
from SoundCloud.
• You can share audios, podcast, video
and slides directly.
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CHANGE BOARD POSITION WITH SEASON
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• The traffic of pinboard changes with holidays and seasons.
• Jennifer Evans Cario states that “The great thing about seasonal boards
is they can be revamped and reused each year with no need to delete
them.
• These boards can be relocated to the bottom of your profile page while
you quietly add content to them as you run across it.”
• You can prepare a seasonal board related to different festivals and
occasions.
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PREPARE GOOD BUSINESS DESCRIPTION
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• In the about section, you get a chance to describe your business in 200
characters.
• Melissa Megginson suggests that users must use them carefully. If you
have a doubt about it, you can “Check out your Google Analytics to see
what drives people to your site… Make sure to keep it easy to read and
not overly ‘keyword-y’”.
• In order to take advantage of Pinterest SEO, use relevant and precise
description of your business.
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PINTEREST STATISTICS MUST BE EXAMINED
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• Is Pinterest correct to support your business?
• Pinterest have made a wonderful presence and a platform for business
in the list of social networking platforms.
• Before starting with Pinterest, you must know that how it can help you in
your business.
• Look at statistics and reports of Pinterest in order to understand
presence of your business and other areas, which you can target.
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CORPORATE SOCIAL RESPONSIBILITY (CSR) INITIATIVES AND
COMPANY VALUES
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• Pinterest allows you to communicate what is essential for your business.
• Victoria Lennon advices about the ways that can be used by B2B on
Pinterest “If you’re running CSR initiatives, then create a compelling
board that shows the work you are doing, reflecting the wider issues.
Many companies develop values, which then sit on a website or
intranet.”
• You can reflect the issues and values of your business through boards.
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ZERO-IN PINTEREST FOLLOWERS
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• By seeing, commenting and sharing your
pins on Pinterest, you allow your business
to engage with different individuals.
• When your followers re-pin your post, you
must read the comments in order to find
likeminded followers.
• Thus, Pinterest provide great business
opportunities to every individual.
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30. THANK YOU
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