Flipkart, founded in 2007 by Sachin and Binny Bansal, is a leading Indian e-commerce platform originally focused on online book sales but has since expanded to various products. Known for features like cash on delivery and a user-friendly interface, it has achieved significant customer retention rates and operates its own delivery network. The company utilizes a strong marketing strategy, including SEO and word-of-mouth, while managing challenges in logistics and customer service.

1. Flipkart
- Journey towards Success

2. Introduction to eCommerce
 Trading in products or services using computer networks.
 Buy or Sell on websites or online marketplaces.
 Gather & use demographic data through web contacts & social media.
 Provides secure business transactions.
 Some of the common applications related to eCommerce include :
 Online Shopping & order tracking
 Online banking,
 Shopping cart software,
 Social networking,
 Teleconferencing,
 Electronic tickets, etc

3. Different types of eCommerce
Business
(organization)
Customer
(individual)
Business
(organization)
B2B
(e.g TPN)
B2C
(e.g Amazon)
Customer
(individual)
C2B
(e.g Priceline)
C2C
(e.g eBay)

4. Architecture of Web-based
eCommerce System
Backend system
Firewall
Internet
Web Server Application Server
Server side
Intranet
(Secure)
Database
Service system
Client side

5. Introduction to Flipkart
 Flipkart is one of the leading Indian e-commerce companies
headquartered in Bangalore, Karnataka.
 Flipkart focused on online sales of books. But it later expanded to electronic
goods and a variety of other products.
 The first book sold by the company on flipkart.com - John Woods' Leaving
Microsoft to Change the World.
 Flipkart could in simple terms mean ‘Flipping things into your Kart’.

6. Company Founders
Sachin Bansal
CEO and Co-founder
Binny Bansal
COO and Co-founder

7. Company History
 Started in 2007 by former classmates at IIT Delhi and later colleagues at
Amazon.com, Sachin Bansal and Binny Bansal.
Flipkart is also the largest online book store in India, with over 11.5 million
book titles available Currently, Flipkart ships 30,000 units per day.
With path-breaking features like Cash/Card on Delivery, 30 Day replacement
policy and EMI options, Flipkart has now made it possible for anyone across the
country with internet access to shop online.
The Flipkart experience is characterized by the intuitive user interface, free
shipping and low prices.
As a testimony to the superior customer experience, the company has
consistently recorded repeat purchase rates of more than 70%.
The company even has its own delivery network in 27 cities and is set to
expand this even further by next year. With a team of around 4500 members,
the company operates from offices and warehouses in seven cities at present.

8. Company Locations

9. Company Funding
 Initial funding.
 Venture capital funds.
 Equity firms investment.
 $1 Billion were raised in fresh capital.

10. Company Aquisitions
 2010: WEREAD, a social book discovery tool.
 2011: Mime360, a digital content platform company.
 2011: Chakpak.com is a Bollywood news site that offers updates, news,
photos and videos.
 2012: Letsbuy.com is India's second largest e-retailer in electronics.
 2014 : Myntra.com

11. Marketing Strategy
 Flipkart has been mostly marketed by word of mouth advertising.
 Customer satisfaction has been their best marketing medium.
 Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words.
 "No Kidding No worries“
 Kids were used to create the adverts to send out the message - if a kid can do it,
you can also do it.
 All in all to create a great customer experience.

12. Advertisements by flipkart

14. Customer Oriented Model
4 C’s
Cost
• Heavy discounts on books.
• Free shipping for purchases above
Rs. 500.
Consumer
• Availability of products across 16
categories.
• Books can be ordered before they
are launched.
• Pan India presence.
Communication
• Advertisements via Search Engine
Optimization.
• Transparent Communication.
• Once the customer places an
order, progress can be tracked.
Convenience
• Ease of finding the product and
related information.
• Purchase at the click of a button.
• Cash/ Card on Delivery.

15. SWOT Analysis
SWOT HELPFUL HARMFUL
INTERNAL
FACTORS
Strengths
Brand
Supply Chain Management
Quick Turnaround Time
Advertisement And
Promotion
Strategic Acquisitions
Huge Reach
Weaknesses
Delivery
Internet Penetration
Payment Gateways
EXTERNAL
FACTORS
Opportunities
Growth In E-Tail
Growth In E-Book Culture
Broadband Penetration
Mobile Apps
Threats
New Players Such As
Amazon, Snapdeal ,
ebay

16. Challenges Faced
 Handling customer complaints.
 Not having the ‘display’ advantage.
 The discomfort of paying by cards.
 Tough times for logistics and customer service.
 Work 24 / 7 and the customer perceptions around it.

17. Strategy in solving problems
in E-commerce
 Discoverability
a. Yahoo News
b. We Do Not Sell Used Books
 Payments
Inventory
Delivery
Pricing strategies

18. Overcoming competition
 Great website
 Great books and hot deals
 Excellent communication system
 Great customer retention rate
 Credible and Easy Payment system

19. Digital Marketing
 Original Domain Registration is of 1999 which ended on 2006
 Domain Acquisition – 3 June 2007 . Expiry Date :- 3 June 2022
 Domain Purchased from – www.godaddy.com
 Other acquired domains to avoid duplicity - .biz , .co.in , .net
 IPs connected to website - 103.243.34.101 , 180.179.145.102
 SEO : Keywords Used :- Online Shopping, India, Books, Store, Flipkart
 Image Importing – Images which are available on the Flipkart website are
imported from internally hosted domain server – flixcart.com
 Buttons / Tabs used – Apple Touch Icon
 Font used – Sans Serif
 Cookies Used – 31 . Some have extremely prolonged expiry dates. E.g Buyer
has expiry date of 8 June 2288
 Total visits for July 2014 – 203,361

20. Statistics
 Global Rank – 96 , India Rank – 6
 Bounce Rate - 17.90% , Daily Page views Per Visitor - 9.76 , Time spent on
Site - 9:12
 Country Visits – India – 94.7% , China – 0.9% (ch.flipkart.com) , USA – 1.2%
 Search Engine Traffic – 11.36% ( Reduced by 26.00% )
 Top Keywords – Flipkart , Online Shopping , Flipkart Coupons etc.
 Flipkart Load speed – 3.032 seconds.
 Before Flipkart these are the website where people first visit.
1. Amazon – 4.3%
2. Snapdeal – 3.7%
 Total Facebook traffic – 6.9%
 Back linking Statistics – 12,494

21. Supply Chain Management
 E-Kart logistics is full subsidiary of Flipkart India Pvt. Ltd.
 Order Life Cycle starts from Customer placing an order on Flipkart and
Application Server then provides the Order Id and Order is then sent to the
Inventory Management Team.
 Order is then properly packed from the Warehouse nearest to the
customers location
 Tracking Id is created and it is sent to the Customer.
 Courier Service delivers the package at the right location by coordinating
with the customer.
 Inventory Management Team and Supply Chain Management is controlled
by Mr.Sujeet Kumar who is also an IIT Alumni.

22. TRIVIA
1. How many of you think Flipkart is an Indian Company ?
2. Why is Flipkart emphasizing to customer to purchase using Mobile
Application ?
3. Why was Gift Wrapping service introduced by Flipkart ?
4. What made Flipkart a 1 Billion $ company ?
5. What is the organizational Structure of Flipkart ?