Institutional Research into the Genre Thriller.

1. Task 3 –
Institutional
Research
Carry out a market
research analysis of the
thriller genre.

2. How many Thriller films have been
released?
• Thriller films came 5th in the chart of top
grossing genres from 1995 to 2012. The amount
of thriller films that have been released is
approximatly 561.
• This is a pie
chart of all the
Genres showing
there total gross
income.

3. How profitable is the genre?
• In 2012 the thriller genre released 56
films.
• This took in a total gross of
$1,366,904,432.
• The most popular film being the Hunger
Games which took in $408,010,692.

4. What were the most profitable
Films of this Genre? (1)
• Taken 2 has been at the top of the UK box office since the
week beginning the 5th October 2012. This film is a thriller
film with the hybrid of Action/ Adventure. The sequel
pulled in a two-week total of $134.76 million, while its
worldwide total rose to $220.89 million. Which is more
than the original film ever made.
•This film could have been
successful because it was a long
anticipated sequel and had a lot of
hype around it because the first one
was so successful. As well as this
is could have been because the
second film had a lower certificate
of 12 unlike the first one which was
an 18.

5. What were the most profitable
Films of this Genre? (2)
• Another successful thriller film was Twilight and its sequels.
The first film was released in 2008 and throughout it’s 4
films has made film sales of $2,108,240,26. However the
4th film made ($291,022,261) just over less than half of the
first film ($408,900,000). The second film was the most
successful scraping in $709,827,000.
•These films are successful
because the are made from
famous books. Also they are part
of a sequel, so they have a
following fan base going to see
them. Lastly the actors in them;
Robert Pattinson and Kristen
Stewart and famous worldwide.

6. What are the characteristics of the
audience of this genre?
• The Audience of thriller film usually depends on the
type of film. However most happen to be 18+
because new thriller films tend to include a lot of
violence.
This bar chart shows that most This pie chart shows that
thriller film goers are between thriller films are mostly
the ages of 18 to 30. watched by woman.