1. Advertisement Analysis

2. Introduction
 About 3,000 advertisements everyday
 Buses, TVs, radios, newspapers, and etc.
 More exposed to food ads.
 Print McDonalds ad.
 Reaching out to minorities

3. Text of the Ad.
 Attire of main character confirms that it’s Cinderella
 During the night, at McDonalds drive through
 Photoshop was used
 Fairytale and Reality together

4. The Cinderella Story

5. Strategies Used
 Parody
 The Cinderella Story
 American Fairytale Classic by Walt Disney (1950)
 Takes the observer to a particular point in the movie
 McDonalds’ ads. Are mainly targeted at children

6. Strategies Used (Cont.)
 Symbols
 Her clothes, shoes, hair, mice, clock and pumpkin
 Hungry nights are over
 Dollar Menu

7. Strategies Used (Cont.)
 “Come as you are”.

8. My Thoughts
 Almost real
 I go to McDonalds too
 We are attracted to inexpensive food
 Negative Way