CCME 2014 Presentation: Twitter and #MedEd Conference: Educational tool or a white noise background channel !?

1. Twitter and #MedEd Conference:
Educational tool or a white noise
background channel?!
Alireza Jalali, Timothy Wood
@arjalali #CCME14 #OA4
Distinguished Teacher & Teaching Chair @ uOttawa
Social Media Advisor @ RCPSC!
#DalMedEd@arjalali

2. Je n’ai aucune affiliation (financière ou autre)
avec une entreprise pharmaceutique, un fabricant
d’appareils médicaux ou un cabinet de communication.
I do not have an affiliation (financial or otherwise)
with a pharmaceutical, medical device or communications
organization.

3. • "Texting" of Internet, 140 characters
• 2013: +500 Million users, +250,000
tweets / minute
• # A hashtag is used to mark
keywords or topics in a tweet.
• @User
#CCME13 #OB4
#CCME14 #OA4

4. Purpose: analyze information
disseminated using twttr during
#CCME13
@arjalali #CCME14 #OA4

5. #CCME2012
#CCME13

6. @arjalali #CCME14 #OA4
R twtrs chatting about #MedEd topics
related to #CCME13 or creating
background white noise?!

7. We analysed #CCME13 (24h
before, during and 24h after).
3090 tweets from 288 tweeters.
– 1569 tweets
– 1160 retweets
– 361 replies to another tweet.
Method
@arjalali #CCME14 #OA4

8. Frequency of other #s associated with #ccme13
#s used by the largest numbers of the 288 Tweeters

10. DiscussionA
The analysis of tweets at CCME 2013 showed
that Twitter was used to discuss the medical
education themes related to the conference
more often than for other purposes.
Furthermore, evidence of this use of Twitter
supports the suggestion that conference
organizers should implement new innovations
that would facilitate the use of social
networking tools in the dissemination of
relevant and useful information to a potentially
wider audience.
@arjalali #CCME14 #OA4

11. "In the electronic age in which
information can be shared around the
world instantly, the contribution of large
medical conferences to the dissemination
and advancement of science is unclear. "

13. #CCME14
@MedEdConference
Start Small, Observe and Interact
Think twice, Tweet once!

14. Merci
ajalali.com
#DalMedEd@arjalali
@arjalali #CCME14 #OA4