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Twitter Basics
Christopher Collins, MD
Associate Professor of Medicine
Georgetown University Medical School
Program Director, Division of Rheumatology
MedStar Washington Hospital Center
@RheumPearls
Disclosures
• None (I’m not that important)
A Brief History
of Twitter
• Created in 2006
• Rapidly gained worldwide popularity, with over
1 billion registered users as of 2014 (284 million
monthly active, 220 million from outside USA)
• 500 million Tweets are sent per day
• 46% of Twitter users Tweet at least once in a
day
http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914
“Twitter is a big cocktail party that
you are dropping in on from time
to time to listen to what people are
saying and join in.”
- Vineet Arora (@FutureDocs)
Top Twitter Myths & Tips, FutureDocs Blog
http://futuredocsblog.com/top-twitter-myths-tips/
Twitter in a nutshell
Twitter Terminology
Twitter terminology
Twitter isn't exactly a foreign language, but it
may seem that way to newcomers. Here's
some basic terminology you'll need to know:
Username: Everyone on the service has a unique
username. In order to talk to someone on Twitter, you
have to address them by their username, preceded by an
@ symbol. ex. @RheumPearls
Twitter Terminology
Tweet: A public message posted on Twitter. Your message
can be just text or include links, videos, or photos. ex.
"She tweeted about an interesting abstract she saw at the
ACR.“
Retweet: When you repost a message from someone
else, you're retweeting it. Usually these messages are
preceded by RT.
Twitter Terminology
Reply: If you want to reply to someone who has posted
an update on Twitter, just start your message with
@username to direct it at them. Remember, though: this
isn't a private conversation!
Direct Message: In addition to the public tweets, you can
also send private direct messages to anyone who follows
you (though they won't be able to message you back
unless you also follow them).
Twitter Terminology
Hashtag: Words after a # symbol are hashtags, which can
be used to track conversations or topics on Twitter. You
can easily search for hashtags to find information or see
which hashtags are trending.
Follow: You follow people on Twitter to see their updates
(similar to friending someone on Facebook), but in this
case you don't need their permission unless their Twitter
account is set to private.
Step 1: go to Twitter
http://www.twitter.com
Step 2: choose a name
(@something)
But what name?
• For the narcissist in us all
• Hope no one of the other billion users
has the same name as you
Do you chose your
own name?
• How about something that reflects what
you do are who you are professionally?
…or a cool moniker?
• Sell that brand!
Representing an
organization or brand?
• What I say matters, dammit!
…or do you provide
a service?
Some suggestions
As of today, these usernames are
still “up for grabs”
@rheumdoctor
@rheum_doctor
@drrheum
@drarthritis
@doctorrheum
@doctor_rheum
@doc_rheum
@lupus_doc
@lupusdoctor
@lupus_doctor
@vasculitis_md
@vasculitismd
@vasculitisdoc
@vasculitis_doc
@sclerodermadoc
@scleroderma_doc
@rheumproject
@iheartrheum
@iheartfibro
@iheartlupus
@itreatRA
@rheumalert
@rheum_educator
@rheumweb
@arthritis_md
@arthritisfixer
@arthritis_fixer
@lupusfixer
@rheumfixer
@rheum_fixer
@rheum_info
@rheumknow
@rheumknowledge
@rheum_knowledge
@rheumteacher
@rheum_teacher
@joint_doc
@joint_md
@joint_fixer
Please no
cybersquatting
Actually hard to do…
• Only one name per
email account allowed
The “tweet box”
Composing a tweet
Composing a tweet
Remember, you only
have 140 characters!
Characters remaining
Hashtags!
Composing a tweet
Twitter automatically shortens any url (web-link)
to 22 characters. This will reflected in the
remaining character count.
Composing a tweet
Click here and you’re done!
Composing a tweet
Re-tweeting
If it bears repeating…
Favorite
So you can find it later…
Also serves as a “like” button…
The conversation
Start a dialogue
The conversation
Follow your interests
Create lists
• Organize your Twitter followers
• Organize followers based on any grouping method you want.
For example, rheum educators, rheum movers and shakers,
etc.
• Never miss a tweet
• Your Twitter feed can sometimes seem like an endless pit of
updates, because quite frankly, it is.
• Gain potential new followers
• Whenever you add someone new to a public list, they will
get a notification letting them know you have done so.
Twitter clients
• Many, many, many
to choose from
• Tweetbot
• Tweetdeck
• Hootsuite
• Buffer
How to attract
followers
Be famous!
59 million followers 16 million followers 49 million followers
Follow lots and lots of people
(Some of them are bound to follow you back)
How to attract
followers
Be the world’s most
INTERESTING
rheumatologist!
• Join a chat
• Post a link
• Spout an opinion
• Tag it with a hashtag!
How to attract
followers
Class dismissed

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Twitter for Rheumatologists

  • 1. Twitter Basics Christopher Collins, MD Associate Professor of Medicine Georgetown University Medical School Program Director, Division of Rheumatology MedStar Washington Hospital Center @RheumPearls
  • 2. Disclosures • None (I’m not that important)
  • 3. A Brief History of Twitter • Created in 2006 • Rapidly gained worldwide popularity, with over 1 billion registered users as of 2014 (284 million monthly active, 220 million from outside USA) • 500 million Tweets are sent per day • 46% of Twitter users Tweet at least once in a day http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914
  • 4. “Twitter is a big cocktail party that you are dropping in on from time to time to listen to what people are saying and join in.” - Vineet Arora (@FutureDocs) Top Twitter Myths & Tips, FutureDocs Blog http://futuredocsblog.com/top-twitter-myths-tips/ Twitter in a nutshell
  • 5. Twitter Terminology Twitter terminology Twitter isn't exactly a foreign language, but it may seem that way to newcomers. Here's some basic terminology you'll need to know: Username: Everyone on the service has a unique username. In order to talk to someone on Twitter, you have to address them by their username, preceded by an @ symbol. ex. @RheumPearls
  • 6. Twitter Terminology Tweet: A public message posted on Twitter. Your message can be just text or include links, videos, or photos. ex. "She tweeted about an interesting abstract she saw at the ACR.“ Retweet: When you repost a message from someone else, you're retweeting it. Usually these messages are preceded by RT.
  • 7. Twitter Terminology Reply: If you want to reply to someone who has posted an update on Twitter, just start your message with @username to direct it at them. Remember, though: this isn't a private conversation! Direct Message: In addition to the public tweets, you can also send private direct messages to anyone who follows you (though they won't be able to message you back unless you also follow them).
  • 8. Twitter Terminology Hashtag: Words after a # symbol are hashtags, which can be used to track conversations or topics on Twitter. You can easily search for hashtags to find information or see which hashtags are trending. Follow: You follow people on Twitter to see their updates (similar to friending someone on Facebook), but in this case you don't need their permission unless their Twitter account is set to private.
  • 9. Step 1: go to Twitter http://www.twitter.com
  • 10. Step 2: choose a name (@something)
  • 12. • For the narcissist in us all • Hope no one of the other billion users has the same name as you Do you chose your own name?
  • 13. • How about something that reflects what you do are who you are professionally? …or a cool moniker?
  • 14. • Sell that brand! Representing an organization or brand?
  • 15. • What I say matters, dammit! …or do you provide a service?
  • 16. Some suggestions As of today, these usernames are still “up for grabs” @rheumdoctor @rheum_doctor @drrheum @drarthritis @doctorrheum @doctor_rheum @doc_rheum @lupus_doc @lupusdoctor @lupus_doctor @vasculitis_md @vasculitismd @vasculitisdoc @vasculitis_doc @sclerodermadoc @scleroderma_doc @rheumproject @iheartrheum @iheartfibro @iheartlupus @itreatRA @rheumalert @rheum_educator @rheumweb @arthritis_md @arthritisfixer @arthritis_fixer @lupusfixer @rheumfixer @rheum_fixer @rheum_info @rheumknow @rheumknowledge @rheum_knowledge @rheumteacher @rheum_teacher @joint_doc @joint_md @joint_fixer
  • 17. Please no cybersquatting Actually hard to do… • Only one name per email account allowed
  • 19. Composing a tweet Remember, you only have 140 characters! Characters remaining
  • 21. Twitter automatically shortens any url (web-link) to 22 characters. This will reflected in the remaining character count. Composing a tweet
  • 22. Click here and you’re done! Composing a tweet
  • 23. Re-tweeting If it bears repeating…
  • 24. Favorite So you can find it later… Also serves as a “like” button…
  • 28. Create lists • Organize your Twitter followers • Organize followers based on any grouping method you want. For example, rheum educators, rheum movers and shakers, etc. • Never miss a tweet • Your Twitter feed can sometimes seem like an endless pit of updates, because quite frankly, it is. • Gain potential new followers • Whenever you add someone new to a public list, they will get a notification letting them know you have done so.
  • 29. Twitter clients • Many, many, many to choose from • Tweetbot • Tweetdeck • Hootsuite • Buffer
  • 30. How to attract followers Be famous! 59 million followers 16 million followers 49 million followers
  • 31. Follow lots and lots of people (Some of them are bound to follow you back) How to attract followers
  • 32. Be the world’s most INTERESTING rheumatologist! • Join a chat • Post a link • Spout an opinion • Tag it with a hashtag! How to attract followers

Editor's Notes

  1. Organize your Twitter followers Whether you have 50 followers or 50,000, you can use Twitter lists to organize those followers based on any grouping method you want. For example, rheum educators, rheum movers and shakers, etc. Never miss a tweet Your Twitter feed can sometimes seem like an endless pit of updates, because quite frankly, it is. Creating Twitter lists allow for a quick and easy way to catch up with those updates you actually want to monitor. You can simply click on the list you want to view, and scroll through its members’ updates any time you want to catch up. Gain potential new followers Whenever you add someone new to a public list, they will get a notification letting them know you have done so. This is a great way to increase your visibility with Twitter users who you do not follow. For example, if you add someone to an ‘Influencers’ list, they may come back and thank you with a follow.