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#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

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This is an updated version of a previous presentation on the same topic. Presented at the annual convention of the Philippine Society of Medical Oncology. 18 Oct 2014, EDSA Shangrila Hotel.

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#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

  1. 1. #HealthXPH: Tweet Chat on Emerging Technologies & Social Media in Healthcare Iris Thiele Isip Tan MD, MSc @endocrine_witch Chief, University of the Philippines Medical Informatics Unit Associate Professor, University of the Philippines College of Medicine PSMO EDSA Shangrila Hotel, 16 Oct 2014
  2. 2. Half of #HealthXPH @endocrine_witch @giasison @bonedoc @cebumd
  3. 3. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net
  4. 4. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net
  5. 5. New tweet Notifications Messages Search bar Profile My tweets My Twitter Home Page
  6. 6. Tweet 140-character message posted via Twitter Multiple Tweets Plain by mkhmarketing - Twitter Help Center https://flic.kr/p/dVaqmj
  7. 7. Following someone on Twitter means you are subscribing to their tweets as a follower. - Twitter Help Center
  8. 8. Hashtag Used to mark keywords or topics in a Tweet Created organically by Twitter users as a way to categorize messages - Twitter Help Center #
  9. 9. http://www.americandialect.org/hashtag-2012 http://www.theguardian.com/lifeandstyle/shortcuts/2012/nov/28/baby-hashtag-silliest-name-ever
  10. 10. http://www.americandialect.org/hashtag-2012 http://www.theguardian.com/lifeandstyle/shortcuts/2012/nov/28/baby-hashtag-silliest-name-ever #IkawNa
  11. 11. Tweet chat Pre-arranged chat through tweets that include a predefined hashtag to link those tweets together in a virtual conversation - Susan Gunelius http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing https://flic.kr/p/dVaqmj
  12. 12. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/
  13. 13. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/
  14. 14. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/
  15. 15. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/
  16. 16. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net
  17. 17. 200 million active users 500 million tweets per day - Twitter IPO filing (2013) NodeXL Twitter Network Graphs: Social CRM by Marc Smith, https://flic.kr/p/7SGo1D
  18. 18. “The goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the healthcare community as a whole. By lowering the learning curve of Twitter with a database of relevant hashtags to follow, we hope to help new and existing users alike to find the conversations that are of interest and importance. Screenshot from www.symplur.com/healthcare-hashtags - Symplur.com Partners
  19. 19. Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Allow exploration by either hashtag or healthcare subject matter # “cancer”
  20. 20. Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/
  21. 21. Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ # Shows hashtags that are related to one another in the healthcare field ENDOCRINE #ChildhoodObesity #Cushings #Diabesity #Diabetes #DiabetesEmpowered #DiabetesLA #Diabetic #Diabetics #Gestationaldiabetes #Gout #Hypothyroidism #InsightSBS #MultipleEndocrineNeoplasia #Obesity #Overweight #T1D #ThyroidAwareness #ThyroidCancer #Triglycerides
  22. 22. Hashtags by system
  23. 23. # Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Capture and list hashtags for healthcare conferences
  24. 24. 15th Asia-Oceania Congress of Endocrinology Cebu Oct 8-11, 2014 #AOCE14
  25. 25. # Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Demonstrate frequency of use of related hashtags so as to facilitate hashtag selection
  26. 26. # Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Identify most frequent users and most frequent @mentions with each hashtag so as to find the influencers to follow on your healthcare topic of choice
  27. 27. # Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Determine which healthcare hashtags overall are most popular at any given time
  28. 28. # Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ To provide a live feed of conversations related to each hashtag so as to easily explore what’s currently being shared on Twitter in your healthcare topic of choice
  29. 29. Suggested hashtags to follow #lcsm #gyncsm #bcsm #ayacsm
  30. 30. #LCSM is about sharing information within the lung cancer community. http://l Thurs 8 pm EST csmchat.wordpress.com/
  31. 31. 2nd Wed of month 9:00 pm EST http://gyncsm.blogspot.com/
  32. 32. Mon 9 pm EST #BCSM’s mission: to help support, empower and inform women about issues related to breast cancer www.bcsmcommunity.org
  33. 33. http://www.huffingtonpost.com/emily-drake/ uniting-advocates-ayacsm_b_5660152.html
  34. 34. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net
  35. 35. #HealthXPH: A Series of Fortunate Events How it began ... www.endocrine-witch.net
  36. 36. What is #HealthXPH? A collaborative effort www.remomd.com
  37. 37. It’s a collaborative effort of healthcare stakeholders - healthcare professionals, institutions, academe, patients and policy makers. What is #HealthXPH @bonedoc www.remomd.com Hands 2 by Eastop http://www.freeimages.com/photo/1434811
  38. 38. What is #HealthXPH? @bonedoc www.remomd.com It will discuss, use and continually push the boundaries of social media and other emerging technologies in healthcare to impact the Philippine healthcare landscape.
  39. 39. It encourages collaboration and application of emerging technologies to improve delivery of healthcare. What is #HealthXPH? @bonedoc www.remomd.com App Sketching by Johan Larsson, https://flic.kr/p/dHLKPt
  40. 40. It is open and free. “Holding hands” by sbekulator http://www.sxc.hu/photo/835200 It aims to educate all healthcare stakeholders. Image credit: What is #HealthXPH? @bonedoc www.remomd.com
  41. 41. Social media is going to impact Philippine healthcare. #HealthXPH wants to make it a positive one. What is #HealthXPH? @bonedoc www.remomd.com Paparazzi by Shena Tschofen, https://flic.kr/p/bEjPKP
  42. 42. What is #HealthXPH? @bonedoc www.remomd.com Paparazzi by Shena Tschofen, https://flic.kr/p/bEjPKP Social media and other emerging technology is making it easier for patients to access their healthcare professionals, institutions and policy makers. #HealthXPh will give insights on how to effectively manage this upsurge.
  43. 43. Social media opens new possibilities to participatory medicine practice in the Philippines. #HealthXPH is taking advantage of that. What is #HealthXPH? @bonedoc www.remomd.com Doctors with patient, 1999 by Seattle Municipal Archives https://flic.kr/p/7bEsuE
  44. 44. #HealthXPh Discussing Emerging Technologies that Impact Philippine Healthcare https://www.facebook.com/groups/HealthXPh/
  45. 45. #HealthXPH Google Hangout on Air
  46. 46. Impressions No. of tweets/participant x no. of followers that participant currently has; added up for all participants Multiple Tweets Plain by mkhmarketing https://flic.kr/p/dVaqmj
  47. 47. #HealthXPH Symplur Stats 1 Jan – 16 Oct 2014
  48. 48. #HealthXPH Symplur Stats Participants 1 Jan – 16 Oct 2014
  49. 49. #HealthXPH Symplur Stats Tweet Activity 1 Jan – 16 Oct 2014
  50. 50. #HealthXPH Symplur Stats Tweet Activity 2 Jan – 30 Jan 2014
  51. 51. Enabling Community Through Social Media Gruzd A & Haythornthwaite C. J Med Internet Res 2013;15(10):e248 Social network measures to locate influential individuals in community 1 2 3 Total number of tweets contributed Number of times a person is mentioned or replied to Number of times a person mentions or replies to others in-degree centrality out-degree centrality
  52. 52. #HealthXPH Symplur Stats 1 Jan – 16 Oct 2014 28,338 tweets 1,640 participants @giasison 4,381 @endocrine_witch @bonedoc 2,041 @natricer 1,345 yinkavidal 1,124 @healthxph 1,085 @nursefriendly 1,044 @nxtstop1 1,307 @cebumd 659 @jbbc 614 Total number of tweets contributed @endocrine_witch @giasison 6.037 @bonedoc 3,188 @cebumd 2,111 @yinkavidal 2,065 @nxtstop1 1,903 @jbbc 1,837 @anetto 1,442 @teddybird 1,354 @nursefriendly 464 No. of times a person is mentioned or replied to No. of times a person mentions or replies to others in-degree centrality out-degree centrality 1 2 3
  53. 53. Twitter Content Categories Dann S. First Monday 2010; 15(12) Conversational Query Referral Action Response Phatic Greeting Fourth wall Broadcast Unclassifiable News Headlines Sport Event Weather Pass along RT UGC Endorsement Spam Status Personal Temporal Location Mechanical Physical Work Automated Activity
  54. 54. 4/12 Health blogging 101, anyone? 3/29 The future of healthcare in the Net 3/8 Evaluating health information on the Net 1/25 MD-patient 3/22 Use of Twitter for healthcare 3/1 Online bashing 2/22 #SoMe & the patient 2/15 #SoMe & medical professionalism 2/8 Proper & Responsible use of FB by HCPs 2/1 #SoMe & health correspondence advocacy 1/4 #HealthXPH launch 1/11 Value of #SoMe in healthcare #HealthXPH 3/15 There’s an app for that! 4/5 SMS as communication tool in healthcare 1/18 Use of SMS between HCPs Social Media Internet mHealth topics Jan-May 2014 3/22 Quality time in the clinic 5/3 Should we teach the value of #SoMe to medical students? 5/10 The MD-patient fit 5/18 Distracted doctoring Quality Healthcare
  55. 55. www.connectedaction.net Social network analysis using NodeXL Marc Smith Chief Social Scientist Connected Action Consulting Group
  56. 56. 11 Oct 2014 #HEALTHXPH
  57. 57. #HealthXPH Social Media Survey for Filipino MDs http://healthxph.net/social-media/social-media-usage-survey-among-filipino-physicians.html
  58. 58. I am a physician and I will conduct myself in a manner worthy of my profession even online. Whatever I post online in relation to my medical expertise should be of benefit to my countrymen. I will prioritize the advancement of health rather than medical products. 1 2 #HealthXPH
  59. 59. I will not use online platforms to rant against or bash patients and healthcare professionals. I will refrain from posting information online that will compromise patient confidentiality. 3 4 #HealthXPH
  60. 60. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net TWEET CHAT SCHEDULE: Saturday 9 pm Manila time @endocrine_witch @giasison @bonedoc @cebumd

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