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Social media and research

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Presentation to members of the
Centre for Mental Health and Wellbeing Research
Deakin University

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Social media and research

  1. 1. CRICOS Provider Code: 00113B Please go to: www.twitter.com/@susie_mac
  2. 2. CRICOS Provider Code: 00113B SOCIAL MEDIA AND RESEARCH SUSIE MACFARLANE E-LEARNING EDUCATIONAL DEVELOPER SCHOOL OF EXERCISE & NUTRITION SCIENCES FACULTY OF HEALTH, DEAKIN UNIVERSITY Centre for Mental Health & Wellbeing 2013 #cmhwr @susie_mac
  3. 3. CRICOS Provider Code: 00113B Twitter • Launched in 2006 • Users send messages of up to 140 characters • 500m users in 2012 - 340m tweets /day - 1.6b search queries / day • In the top 10 most visited websites
  4. 4. CRICOS Provider Code: 00113B Social media and research KEY QUESTIONS Is it worthwhile to engage in Social Media? What are the opportunities and how do we go about it? What are the pitfalls and how to avoid them?
  5. 5. CRICOS Provider Code: 00113B Impact
  6. 6. CRICOS Provider Code: 00113B
  7. 7. CRICOS Provider Code: 00113B
  8. 8. CRICOS Provider Code: 00113B Reach
  9. 9. CRICOS Provider Code: 00113B
  10. 10. CRICOS Provider Code: 00113B Types of Tweets
  11. 11. CRICOS Provider Code: 00113B Research centres on Twitter
  12. 12. CRICOS Provider Code: 00113B
  13. 13. CRICOS Provider Code: 00113B
  14. 14. CRICOS Provider Code: 00113B Research centres on Twitter
  15. 15. CRICOS Provider Code: 00113B Research centres on Twitter
  16. 16. CRICOS Provider Code: 00113B Research centres on Twitter
  17. 17. CRICOS Provider Code: 00113B Research centres on Twitter
  18. 18. CRICOS Provider Code: 00113B Research centres on Twitter
  19. 19. CRICOS Provider Code: 00113B Health networks
  20. 20. CRICOS Provider Code: 00113B Translation
  21. 21. CRICOS Provider Code: 00113B Researcher #1 use of Twitter Follow key researchers in my field Follow key journals in my field Follow important granting bodies who tweet important news before it is disseminated Set up a Twitter account for a SIG I run Tweet papers to others who may be interested Tweet live conference updates Retweet to share interesting findings and events; also builds networks Support others starting in Twitter with mentions and RTs
  22. 22. CRICOS Provider Code: 00113B Researcher #2 use of Twitter • “From the choice of people and organisations I follow, Twitter has now become a primary research gathering tool for me. • What has surprised me the most is the relationships you can build through interactions with people, so Twitter is now expanding my professional network.”
  23. 23. CRICOS Provider Code: 00113B
  24. 24. CRICOS Provider Code: 00113B Twitter basics
  25. 25. CRICOS Provider Code: 00113B # - hashtag Categorise tweets by keyword
  26. 26. CRICOS Provider Code: 00113B @ - mention Mention other’s twitter name
  27. 27. CRICOS Provider Code: 00113B RT: retweet Reposting of someone else’s tweet
  28. 28. CRICOS Provider Code: 00113B Twitter handle or username MessageHashtagsURL to resourceMention
  29. 29. CRICOS Provider Code: 00113B Research activities in Twitter
  30. 30. CRICOS Provider Code: 00113B Connecting
  31. 31. CRICOS Provider Code: 00113B Information sharing
  32. 32. CRICOS Provider Code: 00113B Recruitment and engagement
  33. 33. CRICOS Provider Code: 00113B Collaboration + recognition
  34. 34. CRICOS Provider Code: 00113B Event promotion
  35. 35. CRICOS Provider Code: 00113B Research dissemination
  36. 36. CRICOS Provider Code: 00113B eMentoring
  37. 37. CRICOS Provider Code: 00113B Conference tweeting
  38. 38. CRICOS Provider Code: 00113B
  39. 39. CRICOS Provider Code: 00113B Citations
  40. 40. CRICOS Provider Code: 00113B Study 1 • Journal of Medical Internet research • 3208 tweets cited 286 articles between 2008 - 2011 • Most tweets were posted in first 2 days after publication Findings: Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles • 9/12 of highly tweeted articles were highly cited • 3/43 of less tweeted articles were highly cited (Eyesenbach, 2013)
  41. 41. CRICOS Provider Code: 00113B Key questions What is research impact? How do you discover the impact of your work? Who are your stakeholders and what communication channels will reach them? Who do you need to engage and communicate with each stages of your research to maximise impact?
  42. 42. CRICOS Provider Code: 00113B Social media in research KEY QUESTIONS What forms of engagement and communication does each stage of the research involve?
  43. 43. CRICOS Provider Code: 00113B Engagement and communication Dissemination Data collection Recruitment or Stakeholder engagement Support and Funding Research planning Determining findings What is important (for us to research)? This work needs support. Can we work with you? Help us (or help us find those we need) What does this mean? This is what we think (you should do).
  44. 44. CRICOS Provider Code: 00113B Social media in research KEY QUESTIONS Who are our key stakeholders and communities, and what are their preferred communication channels?
  45. 45. CRICOS Provider Code: 00113B Social media in research KEY QUESTIONS What is our social media strategy?
  46. 46. CRICOS Provider Code: 00113B Include social media expertise in your team
  47. 47. CRICOS Provider Code: 00113B Challenges of Twitter
  48. 48. CRICOS Provider Code: 00113B Twitter fears "I don’t have time” “There’s too much information” The breakfast problem “People will think I am an idiot / narcissistic / not working” “I don’t want to tell the world what I am doing” “What if I make a mistake?” “I don’t understand all this RT @ # business” … others?
  49. 49. CRICOS Provider Code: 00113B Twitter strategies 1. Jump in and learn for a while
  50. 50. CRICOS Provider Code: 00113B Learn the ropes – acknowledge others
  51. 51. CRICOS Provider Code: 00113B Twitter strategies 1. Jump in and learn for a while 2. Follow people who interest you 3. Share and be kind 4. Use social media mindfully 5. Use the right tools
  52. 52. CRICOS Provider Code: 00113B Tweetdeck
  53. 53. CRICOS Provider Code: 00113B 6. Use your voice Build partnerships Mentor others Lead thinking Demand action Celebrate and encourage change
  54. 54. CRICOS Provider Code: 00113B Researchgate
  55. 55. CRICOS Provider Code: 00113B
  56. 56. CRICOS Provider Code: 00113B Researchgate Dissemination • Immediately share your papers, conference presentations • Publish results and ideas for feedback
  57. 57. CRICOS Provider Code: 00113B Researchgate Discover • Follow others’ research: findings + trends
  58. 58. CRICOS Provider Code: 00113B Researchgate Collaboration and networking • Verify skills - yours and endorse others • Comment on others’ work • Collaboration opportunities
  59. 59. CRICOS Provider Code: 00113B

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