Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The new digital world – tweeting like a leader #StLukes14

2,189 views

Published on

An introduction to social media use in medical education and healthcare

Published in: Education
  • Be the first to comment

The new digital world – tweeting like a leader #StLukes14

  1. 1. St Luke’s Symposium 2014 The new digital world – tweeting like a leader An introduction to social media use in medical education and healthcare Alireza Jalali, MD Head of Anatomy & Teaching Chair @ uOttawa Social Media Advisor @ RCPSC ajalali.com #StLukes14 @RCPI_news @arjalali
  2. 2. I do not have an affiliation (financial or otherwise) with a pharmaceutical, medical device or communications organization. Je n’ai aucune affiliation (financière ou autre) avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou un cabinet de communication.
  3. 3. https://wealth.barclays.com/employer-solutions/en_gb/home/research-centre/talking-about-my-generation.html
  4. 4. Social Network A social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as: friendship, common interest, relationships, etc. Social Networking and Clinician Educators Alireza Jalali Le Spécialiste, Vol. 16, No HS-1, P. 45, Janvier 2014 http://issuu.com/lafmsq/docs/finalepdfang/45?e=2669958%2F6583911
  5. 5. Gartner Hype Cycle Needs Assessment, Goal, Audience, Best Tool
  6. 6. 8 Why #SoMe ? Digital World Health Advocacy & Social Accountability
  7. 7. St Luke’s Symposium 2014 10
  8. 8. #SoMe in #MedEd • Education • Leadership & CPD • Research
  9. 9. Social Constructivism Social constructivism is a sociological theory of knowledge that applies the general philosophical constructivism into social settings, wherein groups construct knowledge for one another, collaboratively creating a small culture of shared artifacts with shared meanings. Vygotsky Education
  10. 10. FB Account • FB Wall • FB Group • FB Page
  11. 11. #ALSIceBucketChallenge
  12. 12. St Luke’s Symposium 2014 24
  13. 13. Leadership "Digital footprints are what we post about ourselves.” “Digital shadows are what others upload about us."
  14. 14. Six social-media skills every leader needs mckinsey.com www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs
  15. 15. Research Dissemination Open Access Altmetrics
  16. 16. St Luke’s Symposium 2014 39
  17. 17. Article Level Metrics
  18. 18. #CCME13 #OB4 • Twitter is an online social networking and microblogging service • 2013: +500 Million users, 200,000 tweets / minute • "Texting" of Internet. • @User • # A hashtag is used to mark keywords or topics in a tweet: #MedEd, #HCSM, #StLukes14 #StLukes14
  19. 19. St Luke’s Symposium 2014
  20. 20. www.symplur.com/healthcare-hashtags/ Tweeting during conferences: educational or just another distraction? Alireza Jalali, Timothy Wood Medical Education; 47: 1129-1130, 2013 DOI: 10.1111/medu.12337 Analyzing Online Impact of Canadian Conference of Medical Education through Tweets Alireza Jalali, Timothy Wood Education In Medicine Journal, 5(3), Sept. 2013 doi:10.5959/eimj.v5i3.162
  21. 21. St Luke’s Symposium 2014 46
  22. 22. St Luke’s Symposium 2014 47
  23. 23. #DotMed14 #ICRE2014
  24. 24. Ethical and Practical Issues • Can't force people to create an account! • Copyright and plagiarism • Institutional Policy? Who's in charge of the account? Crisis Communication Plan • Stay Safe : Security Setting, Passwords, Spams. • Time management : Distraction, FOMO, Teach Curation • Professionalism (Dissemination!)
  25. 25. http://www.imo.ie/policy-international-affair/documents/imo-position-papers/
  26. 26. TakeHome Message • Health Advocacy & Social Accountability • Education, Professional Development, Research • Needs Assessment: Goal, Audience, Best Tool • Technology is only a Tool: Don't believe the hype! • Start Small, Observe and Interact • Time management, Curation • Professionalism (Dissemination!) • No Privacy Online: THINK twice Tweet once!
  27. 27. THANK YOU #StLukes14

×