Priming Healthcare For Twitter


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Presentation introducing Twitter in the health care industry. Overview of Twitter with examples of health care uses.

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Priming Healthcare For Twitter

  1. 1. Priming Healthcare for Twitter An Introduction to Leading on Twitter Phil Baumann, RN CEO, CareVocate LLC @PhilBaumann [email_address]
  2. 2. Twitter: Tiny Is The New Huge
  3. 4. Popular Microblogging
  4. 5. Aggregation Microblogging
  5. 6. Enterprise Microblogging
  6. 7. Image source: Seth Godin Bandwidth Interactivity
  7. 8. <ul><li>&quot;Share and discover what's happening right now, anywhere in the world.&quot; &quot;The Pulse of the Planet&quot; </li></ul>
  8. 9. Twitter is to brains...   ...what Google is to servers.
  9. 10. Twitter's Growth - Google Trends
  10. 11. WARNING Next Slide May Cause Blindness
  11. 13. Twitter Anatomy 101
  12. 14. The Barebones of Twitter Follow Unfollow Block Tweet 140 Reply @ DM Asymmetrical Relationships
  13. 16. Enter Tweet (Hint: answer a different question than the one Twitter asks) @ = Reply Direct Message (Private) Reverse Chronological Order
  14. 17. @ = Reply
  15. 18. Direct Messages (Private)
  16. 19. Advanced Features & Uses <ul><li>Twitter’s API (3 rd Party Applications) </li></ul><ul><li>Hashtags # </li></ul><ul><li>Tiny Hyperlinks </li></ul><ul><li>Metrics </li></ul>Tools & their original uses diverge over time.
  17. 20. Twitter's API (Application Programming/Platform Interface) <ul><li>Twitter’s interface is limited </li></ul><ul><li>API enables alternative user experiences </li></ul>
  18. 21. Twitter’s API Application <ul><li>Database </li></ul><ul><li>Tweets </li></ul><ul><li>Follow counts </li></ul>Controlled Access Request/Call
  19. 22. TweetDeck (Desk-top & Mobile) Groups
  20. 23. Seesmic (Desktop & Web)
  21. 24. HootSuite (Web)
  22. 25. TweetRiver - Premium
  23. 30. The Micro-link Economy <ul><li>Q: How can long hyperlinks fit into 140 characters? </li></ul><ul><li>A: URL Shorteners </li></ul><ul><li>  </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li> </li></ul><ul><li>  </li></ul>
  24. 31. Link Metrics <ul><li>Integrated into 3 rd Party Applications </li></ul><ul><li>User-level link data </li></ul><ul><li>Aggregate link data </li></ul><ul><li>Real-time Data </li></ul>
  25. 32. People Over Numbers
  26. 33. The Re-Tweet Is Sweet
  27. 34. People You’re Following People Following You Not Necessarily Following Each Other ReTweet (RT) RT
  28. 35. RT @Username Copy & Paste RT @Username This tweet intentionally left useless. NOT @ RT This tweet intentionally left useless.
  29. 36. Search: Real-time
  30. 37. Twitter: We Have a Problem
  31. 39. Contextualizing Twitter
  32. 41. The Pushbutton Web Pushbutton Sharing
  33. 42. Distributed Messaging Real-time feeds pulled from Twitter to RSS to FriendFeed to Blog
  34. 43. #Hashtags A hashtag demarcates a tweet into a #topic and provides searchable meta-data.
  35. 44. #Healthcare Chats <ul><li>#HCSM </li></ul><ul><li>Healthcare Social Media </li></ul><ul><li>Sundays 9pm EDT </li></ul><ul><li>@HealthSocMed </li></ul><ul><li>#HCMKTG </li></ul><ul><li>Healthcare Marketing </li></ul><ul><li>Fridays 1pm EDT </li></ul><ul><li>@HCMKTG </li></ul>
  36. 46. Twitter in Healthcare
  37. 48. On Twitter, Ask…
  38. 49. … And You Shall Receive
  39. 50. Source: Hospitals Are Adopting
  40. 51. Get Listed: Blogs Are Hard! Tweets Are Easy! Yes, but…
  41. 52. A Brief Strategic Time-out
  42. 53. Live-tweeting Surgery
  43. 54. Twitter & Crisis
  44. 56. CDC & Social Media
  45. 57. “ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
  46. 58. CDC’s Twitter Metrics
  47. 59. Mayo Clinic on Twitter
  48. 60. Offer Practical Value
  49. 61. Help Find Clinical Trials Link: Using TrialX with Twitter
  50. 62. Breaking: Pharma & Social Media
  51. 63. Suggested Uses <ul><li>Disaster Alerting & Response </li></ul><ul><li>Drug Safety Alerts </li></ul><ul><li>Diabetes Management </li></ul><ul><li>Medical Crowd-sourcing </li></ul><ul><li>Disease Tracking & Resource Connection </li></ul>
  52. 64. Suggested Uses <ul><li>Post-discharge Patient Support </li></ul><ul><li>Recruitment of Health Care Staff </li></ul><ul><li>Clinical Trial Awareness </li></ul><ul><li>Promoting Healthy Lifestyles </li></ul><ul><li>Health Care Marketing </li></ul>
  53. 65. HIPAA <ul><li>It’s possible to communicate w/o violating HIPAA </li></ul><ul><li>Hospitals are tweeting daily w/o complaints </li></ul><ul><li>Big Pharma is tweeting (most difficult industry) </li></ul>
  54. 66. HIPAA <ul><li>Staff Appropriately </li></ul><ul><li>Supervise </li></ul><ul><li>Audit </li></ul><ul><li>Set Policy </li></ul><ul><li>Shift Conversation to Another Medium </li></ul>
  55. 67. Warnings <ul><li>Twitter’s Architectural Problems </li></ul><ul><li>Security Risks </li></ul><ul><li>Twitter’s Management </li></ul><ul><li>Twitter’s Future </li></ul><ul><li>Uncertain Business Model </li></ul>
  56. 68. General Tips <ul><li>Do </li></ul><ul><li>Listen, Monitor, Search </li></ul><ul><li>Follow appropriately </li></ul><ul><li>Engage followers </li></ul><ul><li>Respond to replies </li></ul><ul><li>Offer value </li></ul><ul><li>Retweet interesting content </li></ul><ul><li>Thank Followers </li></ul><ul><li>Don’t </li></ul><ul><li>Spam </li></ul><ul><li>Auto-follow </li></ul><ul><li>Auto DM (exceptions) </li></ul><ul><li>Focus on follower #’s </li></ul><ul><li>Ignore followers </li></ul><ul><li>Self-boast </li></ul><ul><li>Get brandjacked </li></ul>
  57. 69. On Twitter Lead More Than You Follow
  58. 70. Questions?
  59. 71. About Phil Baumann Phil Baumann is CEO of CareVocate LLC, helping clients out with their online presence. Although he is a registered nurse with a background in critical care and drug safety, he actually started his career in enterprise accounting and treasury operations and has been interested in computer technology for over thirty years. He therefore brings a unique and valuable perspective to online collaboration technologies and communities. He blogs at . @PhilBaumann [email_address] 484-362-0451
  60. 72. Disclaimers <ul><li>Statements expressed are solely those of Phil Baumann on behalf of CareVocate LLC. </li></ul><ul><li>Products referenced herein are not sponsored nor endorsed with guarantees nor otherwise warranted. </li></ul><ul><li>Participants are encouraged to establish, practice and enforce safe, secure and responsible online policies and procedures. </li></ul>
  61. 73. Copyrights This work is licensed under CC 3.0 – Attribution-Noncommercial-Share Alike 3.0. Please attribute to Phil Baumann with a link to Please refer to Creative Commons for more details (