This is an older presentation but still one of my favourites of all time, exploring the use of gaming mechanics (now called 'gamification') on intranets. It included a 'game' to keep people's attention and have a bit of fun; spot how many of the pop-up Mario faces (only the little ones around the edges of the screen) were used during the presentation. We typically gave out an iTunes voucher to the winner.
This presentation was evolved from the similar article I published in 2010: Enhancing the intranet with game theory and gaming mechanics.
What Are The Drone Anti-jamming Systems Technology?
Enhancing the intranet with gamification
1. Enhancing the intranetEnhancing the intranet
with gamificationwith gamification
Alex Manchester
-----------
alex @ steptwo.com.au | @ alex_manchester
16. Gaming in the last 12Gaming in the last 12
monthsmonths3 billion hours a year3 billion hours a year
25-35: Biggest demographic25-35: Biggest demographic
$300: Average console/pc$300: Average console/pc
~$100: Game price~$100: Game price
Internet enabled:1.5 billionInternet enabled:1.5 billion
players?players?
19. $310 million in one day$310 million in one day
2 months to reach $1 billion2 months to reach $1 billion
$2.3 billion to date (est.)$2.3 billion to date (est.)
Modern Warfare 2Modern Warfare 2
28. Games and socialGames and social
gaminggaming9 year olds now 29 years9 year olds now 29 years
old...old...
A major entertainmentA major entertainment
mediummedium
As significant as TV, theAs significant as TV, the
WebWeb
A fundamental part ofA fundamental part of
31. Fundamental to socialFundamental to social
gamesgames
RewardReward
RecognitionRecognition
DirectionDirection
LearningLearning
ProgressionProgression
32. Gaming mechanicsGaming mechanicsReward: New tasks, tools, perks!Reward: New tasks, tools, perks!
Recognition: Badges, awards,Recognition: Badges, awards,
ratings!ratings!
Direction:Direction: ‘‘YouYou’’ll level up in 200ll level up in 200
points!points!’’
Learning: Only 9 deaths this timeLearning: Only 9 deaths this time
round!round!
Progression: YouProgression: You’’re in the top 2re in the top 2
35. Fundamental to socialFundamental to social
gamesgames
RewardReward
RecognitionRecognition
DirectionDirection
LearningLearning
ProgressionProgression
37. Employee engagementEmployee engagement
•
AnAn ‘‘engaged employeeengaged employee’’ is one who is fullyis one who is fully
involved in, and enthusiastic about, his or herinvolved in, and enthusiastic about, his or her
work, and thus will act in a way that furtherswork, and thus will act in a way that furthers
their organisationtheir organisation’’s interests.s interests.
38. Employee engagementEmployee engagement
‘‘Go the extra mile...Go the extra mile...’’
Excel in the workplaceExcel in the workplace
Succeed and achieve on all levelsSucceed and achieve on all levels
40. Fundamental to socialFundamental to social
gamesgames
RewardReward
RecognitionRecognition
DirectionDirection
LearningLearning
ProgressionProgression
46. Sabre Travel StudiosSabre Travel Studios
90% of questions answered in90% of questions answered in
24hrs24hrs
Saved $500k in its first monthSaved $500k in its first month
Rewards those who participate...Rewards those who participate...
.... and those who contribute.... and those who contribute
Incredible successIncredible success
47. ‘‘We wanted to setWe wanted to set
behaviours, tobehaviours, to
encourage people toencourage people to
get involvedget involved’’
Erik Johnson, SabreTownErik Johnson, SabreTown
48. ‘‘WeWe’’ve been blownve been blown
away by how popular itaway by how popular it’’ss
becomebecome’’
Erik Johnson, SabreTownErik Johnson, SabreTown
49. ‘‘It really brings anIt really brings an
interesting aspect to theinteresting aspect to the
platformplatform’’
Erik Johnson, SabreTownErik Johnson, SabreTown
53. learn more @ www.alexmanchester.comlearn more @ www.alexmanchester.com
54. GreenNurtureGreenNurture
A social media platformA social media platform
‘‘A suggestion box on steroidsA suggestion box on steroids’’
Employees suggest ideas...Employees suggest ideas...
.... colleagues can.... colleagues can ‘‘pledgepledge’’
supportsupport
Rewards points redeemableRewards points redeemable
55. ‘‘ItIt’’s an eco brag book,s an eco brag book,
people can see your greatpeople can see your great
ideas and say how goodideas and say how good
they arethey are’’
Derrick Mains, GreenNurtureDerrick Mains, GreenNurture
56. ‘‘GreenNurture is one ofGreenNurture is one of
the best ways forthe best ways for
organisationsorganisations
to get eco-friendlyto get eco-friendly’’
The Wall Street JournalThe Wall Street Journal
58. SharePointSharePoint
60% of all new intranets60% of all new intranets
(estimated)(estimated)
Newsgator becoming a defaultNewsgator becoming a default
add-onadd-on
SkySky’’s the limit?s the limit?
61. ‘‘Games are for broadGames are for broad
audiences, not just boysaudiences, not just boys’’
Colin Cardwell, 3RD SenseColin Cardwell, 3RD Sense
62. ‘‘You can create moreYou can create more
desire for people to workdesire for people to work
with you. In areas likewith you. In areas like
recruitment, you can saverecruitment, you can save
a lot of moneya lot of money’’
Colin Cardwell, 3RD SenseColin Cardwell, 3RD Sense
64. ‘‘If we played 21 billionIf we played 21 billion
hours of games a year, wehours of games a year, we
could change the worldcould change the world’’
Jane McGonigal, PhDJane McGonigal, PhD
65. So...So...
Games are hugeGames are huge
WeWe’’re all playing themre all playing them
Incredible potential for businessIncredible potential for business
Coming soon to an intranet nearComing soon to an intranet near
you?you?
67. Think about...Think about...
A challenge you haveA challenge you have
An initiative you want to tryAn initiative you want to try
A problem you want to solveA problem you want to solve
68. Mechanisms you canMechanisms you can
use...use...
RatingsRatings
BadgesBadges
PointsPoints
RewardsRewards
CertificatesCertificates
PromotionsPromotions
SpecialSpecial
projectsprojects
PerksPerks
69. ‘‘Gamification can driveGamification can drive
participation, engagement,participation, engagement,
loyalty... anywhere thereloyalty... anywhere there’’ss
peoplepeople’’
Rajat Paharia, Founder, BunchballRajat Paharia, Founder, Bunchball