Successfully reported this slideshow.

Managing online enterprise communities

1

Share

Upcoming SlideShare
Assignemnt 4 fa 27
Assignemnt 4 fa 27
Loading in …3
×
1 of 51
1 of 51

Managing online enterprise communities

1

Share

When launching and managing online enterprise communities, there are a lot of behaviours to consider, and it helps to understand some of the intricacies involved. This is a workshop/presentation I gave to the Intranet Leadership Forum in Melbourne, April 2013.

When launching and managing online enterprise communities, there are a lot of behaviours to consider, and it helps to understand some of the intricacies involved. This is a workshop/presentation I gave to the Intranet Leadership Forum in Melbourne, April 2013.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Managing online enterprise communities

  1. Managing online enterprise communities Alex Manchester // Step Two Designs alex@steptwo.com.au // @alex_manchester
  2. Managing online enterprise communities The state of online communities Your online participation Web versus enterprise The many faces of communities The pros and cons you see Aiming to get it right
  3. We’ve come a long way…
  4. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Yammer Powerful platforms…
  5. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Amazing mobile apps… Image courtesy of Yammer
  6. What online communities are you a member of?
  7. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N SDoes the success of web-based social networks and communities translate to success in organisations?
  8. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Critical mass…
  9. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S1 billion users…
  10. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S…100 users…
  11. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S…or 10 users…
  12. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S • Different dynamics Different dynamics…
  13. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S • Different purpose Different objectives…
  14. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S • FUD A lot of FUD…
  15. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S • The need for ROI The need to justify…
  16. The many layers of communities
  17. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Social networks Emergent, fluid, unfocused, full of weak ties, focused on serendipity, lightweight interactions and relationships
  18. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Communities of interest Centred around a generic topic but otherwise unstructured: Apple users group, runners group, mothers group, sustainability, innovation…
  19. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Communities of practice Larger, structured around specific, more tangible topics, often solving specific problems - road engineering, marketing, ‘process improvement’…
  20. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Project teams Small or large teams, focused, quickly created, hopefully disbanded in structured fashion: Business transformation, intranet project, CRM project, OH&S project…
  21. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Framestore Topic-centric micro-blogging
  22. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Framestore
  23. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Stockland Multiple communities
  24. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Stockland
  25. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Stockland
  26. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Stockland
  27. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Enter LLC Social network
  28. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Enter LLC
  29. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Enter LLC
  30. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Enter LLC
  31. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Enter LLC
  32. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Dutch Government A big community idea
  33. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Pleio
  34. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Pleio
  35. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Pleio
  36. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Pleio
  37. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Spectrum mapping
  38. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N SSpectrum mapping • Use Post-Its • Write down your thoughts on the question • Include your organisation and name • Place your post its on the spectrum line
  39. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Reasons TO contribute to online communities at work MajorMinor
  40. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Reasons for NOT contributing to online communities at work MajorMinor
  41. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S • Policy and governance Governance… Do you have a policy? How do you manage problems? How do you manage tough questions? How do you manage dead spaces?
  42. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S • Early adopters and momentum Achieving lift-off… Early adopters Seeding discussions Recording wins Working hard
  43. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Building communities Prodding participants Ensuring questions are answered Proving worth
  44. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Sabre
  45. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Images courtesy of Sabre
  46. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Image courtesy of Sabre
  47. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S Things to watch for… Executive contradictions Problematic participants Avoiding the ghost town Be aware of the time it takes
  48. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S The community manager
  49. Step Two Designs (www.steptwo.com.au) Designing for success with social tools • March 2013 S t e p T w o D E S I G N S The community manager The pinåta The sponge The spam hammer The concierge And more… (http://blog.getsatisfaction.com/2011/01/24/community-manager)
  50. Managing online enterprise communities The state of online communities Your online participation Web versus enterprise The many faces of communities The pros and cons you see Aiming to get it right
  51. Managing online enterprise communities Alex Manchester // Step Two Designs alex@steptwo.com.au // @alex_manchester

×