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Digital Marketing and Social Personal Media

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A presentation given at AUHIH October 2010. Students and teachers: download the presentation and use it as you se fit. Enjoy!

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Digital Marketing and Social Personal Media

  1. 1. New Media<br />Visibility<br />&<br />Control<br />Branding<br />
  2. 2.
  3. 3. Google shows the truth!<br />
  4. 4. Old and New Internet<br />
  5. 5. Web 1.0 Web 2.0<br />aboutwriting<br />aboutreading<br />aboutcommunities<br />aboutcompanies<br />client-server<br />XML<br />peer to peer<br />HTML<br />portales<br />blogs<br />RSS<br />home pages<br />taxonomy<br />tags<br />wireless<br />sharing<br />wires<br />owning<br />Joe Drumgoole, Irland<br />
  6. 6. Britannica Online<br />Wikipedia<br />BeforeNow<br />
  7. 7. Yahoo<br />Delicious<br />BeforeNow<br />
  8. 8. Homepage<br />Weblog<br />BeforeNow<br />
  9. 9. Publisher<br />participation<br />BeforeNow<br />
  10. 10. Static information<br />BeforeNow<br />Syndication<br />
  11. 11. Control of data<br />Trust<br />BeforeNow<br />
  12. 12. "Web 2.0 is not a collection of monologs – but lots of dialogs."<br />-Said by someonebrighton the Internet<br />
  13. 13. Social Media<br />One Giant Party<br />
  14. 14. Added value<br />
  15. 15. Content makes connections<br />
  16. 16. Embrace fragmentation<br />
  17. 17. Leverage the influencer<br />
  18. 18. Engagement trumps impressions<br />
  19. 19. Personal<br />Branding<br />
  20. 20. Reputation<br />Management<br />
  21. 21. Vanity<br />Search<br />
  22. 22.
  23. 23. Universal Search<br />
  24. 24. www.potter.dk<br />
  25. 25. Matt Cutts – Mister Google<br />Det personlige<br />
  26. 26. The Dialog<br />
  27. 27. Brainstorming<br />
  28. 28. Brainstorming<br />
  29. 29. Give orvanish<br />
  30. 30. SEO GOLD<br />
  31. 31. Feed - syndikation<br />Feeden<br />
  32. 32. Feed - syndikation<br />Feeden<br />
  33. 33. Co3 R Blogging<br />
  34. 34. Flickr<br />
  35. 35. Flickr<br />www.flickr.com<br />
  36. 36. Video<br />
  37. 37. Video<br />
  38. 38. Old Spice<br />
  39. 39. Old Spice - dialog<br />
  40. 40. Universal Search<br />
  41. 41. Presentations<br />www.slideshare.net<br />
  42. 42. New Discipling – New Website<br />www.webnode.com<br />
  43. 43. Sound<br />www.pottercut.dk<br />Pottercut.dk<br />
  44. 44. Micro Podcasting<br />www.audioboo.fm<br />
  45. 45. Facebook<br />www.facebook.com/pottercut<br />
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50. Support<br />
  51. 51. Ikeausing the media<br />
  52. 52. What’sZeBuzz<br />
  53. 53. Facebook Places<br />
  54. 54. Kommunikationsforum<br />www.kommunikationsforum.dk<br />
  55. 55. The professional network<br />www.linkedin.com<br />
  56. 56.
  57. 57.
  58. 58. Support and development<br />
  59. 59. Reputation management<br />
  60. 60. It is the sumof all yourefforts<br />
  61. 61. Addedvalues<br />
  62. 62. The risks of Social Media<br />
  63. 63. Social Media is mainstream<br />
  64. 64. Nostrategy<br />
  65. 65. Wrongstrategy<br />
  66. 66. Lack of Executive Support<br />
  67. 67. Having the right staff<br />
  68. 68. Not MeasuringProgress<br />
  69. 69. Measuring the WrongStuff<br />
  70. 70. Not UsingAvailableTools<br />
  71. 71. Unwilling to Experiment<br />
  72. 72. ExpectingOvernightResults<br />
  73. 73. Trying to MaintainControl<br />
  74. 74. EmployeeAbuse<br />
  75. 75. RespondingSlowly to the Community<br />
  76. 76. Shorting the Effort<br />
  77. 77. Underestimating the Influence of One Person<br />
  78. 78. This is how I do it!<br />
  79. 79. A blog post<br />
  80. 80. Short link<br />
  81. 81. Twitter<br />
  82. 82. 43 Retweets<br />
  83. 83. The reach of a tweet…<br />
  84. 84. Facebook<br />
  85. 85. aNyhed<br />
  86. 86. Kommunikationsforum<br />
  87. 87. Google Reader<br />
  88. 88. Newsletter<br />
  89. 89. iTunes<br />
  90. 90.
  91. 91. Where to start?<br />
  92. 92. Whereareyourcostumers?<br />http://www.flowtown.com<br />
  93. 93. Twitter Alert<br />http://tweetbeep.com<br />
  94. 94. GoogleAlerts<br />http://www.google.com/alerts<br />
  95. 95. Stick Out<br />
  96. 96. Get a professional profil and network <br />Get a personal, giving and professional blog<br />
  97. 97. Get a profil and create your own image<br />Get a profil and create your own image<br />
  98. 98. Create a professional profile and network<br />Stick out and start giving.<br />

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