This document discusses gamification and the growing importance of gamification experiences (GX). It notes that gamification goes beyond just making games and involves using game elements to motivate and engage users. The document outlines several gamification frameworks and models. It also provides statistics showing the increasing number of people who play games regularly, including half of mobile players being female. The document advocates designing gamification with psychology and story/meaning in mind, not just technology. It provides some examples of successful gamified apps and argues gamification will become increasingly important.
7. Let The History Talk:
We just need a good TV commercial campaign!
Website thing is for the kids. No ROI in it.
Nothing serious!
30 Years
Ago
We just need a good website!
Social Media thing is for the kids. No ROI in it.
Nothing serious!
15 Years
Ago
We just need a good social media strategy!
Gamification thing is for the kids. No ROI in it.
Nothing serious!
NOW
16. Demographics by Gender
Traditional Player vs. Mobile Player
%SpielernachGeschlecht
Traditional Player Mobile Player
60%
50%
40%
30%
20%
10%
0%
Male
60%
Female
40%
Male
47%
Female
53%
Source: Furry Analytics
22. 2.6 BillionPeople Who Play Regularly
Source: Unity Q1:17 estimate (5/17). Unity estimates reflect the total number of users seen playing mobile games
(at least once every three months) powered by both proprietary and leading 3rd party game engines. This number
assumes all PC or console gamers also play at least 1mobile game.
24. *: K. Werbach - “For the Win: How Game Thinking Can Revolutionize Your Business”
Define business objectives.
Delineate target behaviours.
Describe your players.
Devise activity loops.
Do NOT forget the fun!
Deploy the appropiate tools
6DGamification
Framework
25.
26. UX design is about,
removing obstacles from the user.
Game design is about,
giving obstacles to the user.
Ralph Koster
32. ‘’ The games has story like ‘Saving the World’ are effected my
character too much. For playing better games I had to buy
better computers, for better computers I had to be better. ‘’
- Elon Musk