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Web security - Presented to the Shelbyville Rotary November 2014

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Web security and web marketing tips from Roundpeg.

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Web security - Presented to the Shelbyville Rotary November 2014

  1. 1. YOURWEBSITE IS THE CENTER OF YOUR MARKETING Safety Tips
  2. 2. WARNING SIGNS
  3. 3. WARNING SIGNS • Unrequested downloads • Questionable search results or redirects • Your emails start bouncing • Unwelcome links in footer • Dramatic changes in traffic ( up and down)
  4. 4. BRUTE FORCE ATTACKS • Objective to hijack your site • Multiple log in attempts • Side effect: Slow or crash servers
  5. 5. PROTECTION AGAINST BRUTE FORCE • Passwords!!!!! – 6 characters or longer – Letters (upper and lower), numbers and symbols – Avoid simple words, consider mnemonics – Manage user accounts – Update often
  6. 6. UPGRADE YOUR SOFTWARE 86% of Wordpress users have out of date versions
  7. 7. ROUTINE MAINTENANCE • Operating Systems • Themes and Plugins • Delete unused and out of date web tools
  8. 8. STOP HACKERS EARLY • Spam blocking programs - Akismet • Change admin user name • Limit login attempts • Limit login IP access – Wordfence plugin – Hosting company can block at the server
  9. 9. PROTECT YOUR BUSINESS WITH BACKUPS
  10. 10. GOOD HABITS • Never access site via WiFi Hotspot • Password protect phone and email • Use different passwords • Learn to recognize phishing attempts • Install anti virus software on all computers
  11. 11. HIRE SOMEONE TO: • Check server logs • Construct a Firewalls • Monitor key files • Monitor file changes
  12. 12. SERVER OPTION • Shared • Dedicated • Virtual • Managed
  13. 13. Lorraine Ball | Roundpeg WHAT YOU MEASURE, MATTERS
  14. 14. YOURWEBSITE IS THE CENTER
  15. 15. Visits | Views | Conversion WHAT SHOULD YOU MEASURE?
  16. 16. If you build it, will the come? VISITS
  17. 17. METRIC: SESSIONS (VISITS) • Objective: More visits than a year ago
  18. 18. METRIC: VISITS • Where do visitors come from? Where Does Traffic Come From? Organic Search Direct Referral Social Email
  19. 19. ACTION : TARGET EACH SOURCE • Increase – Direct traffic with off line activity – Organic traffic with content – Referrals with directory listings and cross promotion – Social traffic with activity – Create or expand your email list – Consider paid advertising when all else fails
  20. 20. People come, now what? VIEWS (INTEREST)
  21. 21. METRIC: VIEW • Objective: At least two pages per visit • Common mistakes – Too many choices – Slow load speed – Non-responsive design – Poor navigation
  22. 22. METRIC : INTEREST • What attracts people – Landing pages Page % of Traffic / (Home Page) 38% /2009/11/do-whole-house-humidifiers-work/ 9% /2013/11/why-does-my-furnace-smell/ 7% /contact-us/ 7% /about-us/customer-feedback-form/ 6% /electrician/ 5% /2013/01/hvac-tax-credits-2013/ 3%
  23. 23. COMMON MISTAKE: INTEREST • Common Mistakes – Old, thin or unoriginal content – No path to other content – No clear call to action
  24. 24. ACTION: CREATE CLEAR PATH
  25. 25. ACTION: CREATE A CLEAR PATH
  26. 26. QUESTIONS?
  27. 27. STAY IN TOUCH Lorraine Ball. lorraine@roundpeg.biz | @lorraineball www.roundpeg.biz Facebook.com/roundpegindy

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