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Busting 10 social games myths

From the keynote presented at the Making Games: Social Media Summit. Speaker: Thomas BIDAUX

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Busting social gamesmyths,[object Object],Making Games: Social Media Summit,[object Object],Munich, July 2010,[object Object]
Myth #0 I am fluent in german,[object Object]
I am fluent in German,[object Object],Thomas BIDAUX ,[object Object],ICO Partners,[object Object],Consulting agencyspecialisingin Online games,[object Object],A selection of 10 myths about social games,[object Object]
Myth #1 Social Games are new,[object Object]
Social games are new,[object Object],Facebook & social networks,[object Object],Kongregate,[object Object],MMOs & Browser games,[object Object],Boardgames,[object Object],Games…,[object Object]
Social games are new,[object Object],Games have always been social – the new elementis the persistenceof the social graph and its use for marketing purposes.,[object Object]

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Busting 10 social games myths

Editor's Notes

  1. BUT the segment most attacked by social games is the “casual games” segment
  2. More a platform than an audience
  3. Stress the importance of retention now
  4. Social games companies have grown : Zynga has 1000 employees, Playdom 500, Playfish 200+
  5. QQ is an msn-like service.Other local social networks : Hyves (NL), Vkontakte (Russia), Nasza-Klasa (Poland)
  6. Also there’s space for local games (petanque, belote, etc... Cf the Oktoberfest application 2 years ago)
  7. They are slowly but surelymovingawayfromtheirChurn & Burnmethods and movingtowards more gamedesignedmechanicsalong the metricsdesignedtheydeveloped for the past few years.
  8. Playdom itself was acquiring a lot of smaller players, Zynga acquired Challenge Games, concentration is at every level. Is Zynga still an “indie”?
  9. Potential very big exception being Popcap