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““Integrating game dynamicsIntegrating game dynamics
into your site, service,into your site, service,
community, content orcommunity, content or
campaign, in order to drivecampaign, in order to drive
participationparticipation”” (Bunchball)(Bunchball)](https://image.slidesharecdn.com/enhancingtheintranetwithgamification-130506225445-phpapp02/85/Enhancing-the-intranet-with-gamification-2-320.jpg)
Uploaded byAlex Manchester
Enhancing the intranet with gamification
The document discusses the concept of gamification and its integration into intranets to enhance employee engagement and participation. It highlights the successful implementation and positive outcomes of gamification in organizations, such as improved communication and recognition of contributions. The author emphasizes the growing trend of using game mechanics in business to create a fun and motivating work environment.
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Enhancing the intranet with gamification
- 1. Enhancing the intranetEnhancingthe intranet with gamificationwith gamification Alex Manchester ----------- alex @ steptwo.com.au | @ alex_manchester
- 2. ga∙mi∙fi∙ca∙tionga∙mi∙fi∙ca∙tion [gay-muh-fi-kay-shuhn][gay-muh-fi-kay-shuhn] ““Integrating game dynamicsIntegratinggame dynamics into your site, service,into your site, service, community, content orcommunity, content or campaign, in order to drivecampaign, in order to drive participationparticipation”” (Bunchball)(Bunchball)
- 3. WhoWho’’s this guy?sthis guy?
- 4. Mario is nearlyMariois nearly 31!31!
- 5. A game forAgame for today...today...
- 6.
- 7.
- 8.
- 9.
- 10. Sim City!Sim City! StreetStreet Fighter2!Fighter 2!
- 11.
- 12.
- 13. $150 console$150 console $100+games$100+ games 49 million49 million unitsunits SNESSNES 1992-19961992-1996 flickr.com/photos/cerflickr.com/photos/cer is/is/
- 14. $7.5 billion$7.5 billion (20years ago)(20 years ago)
- 15.
- 16. Gaming in thelast 12Gaming in the last 12 monthsmonths3 billion hours a year3 billion hours a year 25-35: Biggest demographic25-35: Biggest demographic $300: Average console/pc$300: Average console/pc ~$100: Game price~$100: Game price Internet enabled:1.5 billionInternet enabled:1.5 billion players?players?
- 17. Gaming as anindustryGaming as an industry
- 18.
- 19. $310 million inone day$310 million in one day 2 months to reach $1 billion2 months to reach $1 billion $2.3 billion to date (est.)$2.3 billion to date (est.) Modern Warfare 2Modern Warfare 2
- 20.
- 21.
- 22. • 72%72% gamesgames (download(download s)s) July 2011:July 2011:http://www.advmediaproductions.com/blog/social-and-casual-gaming-news/http://www.advmediaproductions.com/blog/social-and-casual-gaming-news/
- 23. • 250 million downloads!250million downloads!
- 24. Sim City!Sim City! StreetStreet Fighter2!Fighter 2!
- 25. Sim City!Sim City! (iPhone)(iPhone) StreetStreet Fighter4!Fighter 4! (iPhone)(iPhone)
- 26. ‘‘Social gaming isSocialgaming is bigbig’’ David Holloway, Editor,David Holloway, Editor, Metaverse JournalMetaverse Journal
- 27. ItIt’’s big, butwhats big, but what else...?else...?
- 28. Games and socialGamesand social gaminggaming9 year olds now 29 years9 year olds now 29 years old...old... A major entertainmentA major entertainment mediummedium As significant as TV, theAs significant as TV, the WebWeb A fundamental part ofA fundamental part of
- 29. What makes gamesWhatmakes games compelling?compelling?
- 31. Fundamental to socialFundamentalto social gamesgames RewardReward RecognitionRecognition DirectionDirection LearningLearning ProgressionProgression
- 32. Gaming mechanicsGaming mechanicsReward:New tasks, tools, perks!Reward: New tasks, tools, perks! Recognition: Badges, awards,Recognition: Badges, awards, ratings!ratings! Direction:Direction: ‘‘YouYou’’ll level up in 200ll level up in 200 points!points!’’ Learning: Only 9 deaths this timeLearning: Only 9 deaths this time round!round! Progression: YouProgression: You’’re in the top 2re in the top 2
- 33.
- 34.
- 35. Fundamental to socialFundamentalto social gamesgames RewardReward RecognitionRecognition DirectionDirection LearningLearning ProgressionProgression
- 36.
- 37. Employee engagementEmployee engagement • AnAn‘‘engaged employeeengaged employee’’ is one who is fullyis one who is fully involved in, and enthusiastic about, his or herinvolved in, and enthusiastic about, his or her work, and thus will act in a way that furtherswork, and thus will act in a way that furthers their organisationtheir organisation’’s interests.s interests.
- 38. Employee engagementEmployee engagement ‘‘Gothe extra mile...Go the extra mile...’’ Excel in the workplaceExcel in the workplace Succeed and achieve on all levelsSucceed and achieve on all levels
- 39.
- 40. Fundamental to socialFundamentalto social gamesgames RewardReward RecognitionRecognition DirectionDirection LearningLearning ProgressionProgression
- 41.
- 42. Sabre Travel StudiosSabreTravel Studios learn more @ www.alexmanchester.comlearn more @ www.alexmanchester.com
- 43. Sabre Travel StudiosSabreTravel Studios
- 44. Sabre Travel StudiosSabreTravel Studios
- 45. Sabre Travel StudiosSabreTravel Studios
- 46. Sabre Travel StudiosSabreTravel Studios 90% of questions answered in90% of questions answered in 24hrs24hrs Saved $500k in its first monthSaved $500k in its first month Rewards those who participate...Rewards those who participate... .... and those who contribute.... and those who contribute Incredible successIncredible success
- 47. ‘‘We wanted tosetWe wanted to set behaviours, tobehaviours, to encourage people toencourage people to get involvedget involved’’ Erik Johnson, SabreTownErik Johnson, SabreTown
- 48. ‘‘WeWe’’ve been blownvebeen blown away by how popular itaway by how popular it’’ss becomebecome’’ Erik Johnson, SabreTownErik Johnson, SabreTown
- 49. ‘‘It really bringsanIt really brings an interesting aspect to theinteresting aspect to the platformplatform’’ Erik Johnson, SabreTownErik Johnson, SabreTown
- 50. ‘‘Competition got quiteCompetitiongot quite intense!intense!’’ Erik Johnson, SabreTownErik Johnson, SabreTown
- 52.
- 53. learn more @www.alexmanchester.comlearn more @ www.alexmanchester.com
- 54. GreenNurtureGreenNurture A social mediaplatformA social media platform ‘‘A suggestion box on steroidsA suggestion box on steroids’’ Employees suggest ideas...Employees suggest ideas... .... colleagues can.... colleagues can ‘‘pledgepledge’’ supportsupport Rewards points redeemableRewards points redeemable
- 55. ‘‘ItIt’’s an ecobrag book,s an eco brag book, people can see your greatpeople can see your great ideas and say how goodideas and say how good they arethey are’’ Derrick Mains, GreenNurtureDerrick Mains, GreenNurture
- 56. ‘‘GreenNurture is oneofGreenNurture is one of the best ways forthe best ways for organisationsorganisations to get eco-friendlyto get eco-friendly’’ The Wall Street JournalThe Wall Street Journal
- 57. SharePoint + NewsgatorSharePoint+ Newsgator
- 58. SharePointSharePoint 60% of allnew intranets60% of all new intranets (estimated)(estimated) Newsgator becoming a defaultNewsgator becoming a default add-onadd-on SkySky’’s the limit?s the limit?
- 59. Making fun ofMakingfun of businessbusiness
- 60. ‘‘ASIO, McDonalds,andASIO, McDonalds,and NRMAare allNRMA are all commissioning gamescommissioning games’’ Sydney Morning HeraldSydney Morning Herald
- 61. ‘‘Games are forbroadGames are for broad audiences, not just boysaudiences, not just boys’’ Colin Cardwell, 3RD SenseColin Cardwell, 3RD Sense
- 62. ‘‘You can createmoreYou can create more desire for people to workdesire for people to work with you. In areas likewith you. In areas like recruitment, you can saverecruitment, you can save a lot of moneya lot of money’’ Colin Cardwell, 3RD SenseColin Cardwell, 3RD Sense
- 63. ‘‘Organisations areOrganisations are recognisingthat learningrecognising that learning can be funcan be fun’’ Steve Hill, Tata InteractiveSteve Hill, Tata Interactive
- 64. ‘‘If we played21 billionIf we played 21 billion hours of games a year, wehours of games a year, we could change the worldcould change the world’’ Jane McGonigal, PhDJane McGonigal, PhD
- 65. So...So... Games are hugeGamesare huge WeWe’’re all playing themre all playing them Incredible potential for businessIncredible potential for business Coming soon to an intranet nearComing soon to an intranet near you?you?
- 66.
- 67. Think about...Think about... Achallenge you haveA challenge you have An initiative you want to tryAn initiative you want to try A problem you want to solveA problem you want to solve
- 68. Mechanisms you canMechanismsyou can use...use... RatingsRatings BadgesBadges PointsPoints RewardsRewards CertificatesCertificates PromotionsPromotions SpecialSpecial projectsprojects PerksPerks
- 69. ‘‘Gamification can driveGamificationcan drive participation, engagement,participation, engagement, loyalty... anywhere thereloyalty... anywhere there’’ss peoplepeople’’ Rajat Paharia, Founder, BunchballRajat Paharia, Founder, Bunchball
- 70.
- 71.
- 72. ResourcesResources Alex Manchester |alex @ steptwo.com.au @ alex_manchester | alexmanchester.com GreenNurture.comGreenNurture.com Cubeless.comCubeless.com en.wikipedia/gamificationen.wikipedia/gamification TED.comTED.com http://www.smh.com.au/technology/enterprise/making-fun-of-business-http://www.smh.com.au/technology/enterprise/making-fun-of-business- 20100629-zfxt.htm20100629-zfxt.htm Mario art: http://my.opera.com/deddo/blog/Mario art: http://my.opera.com/deddo/blog/