2. Music and visuals
• In our music video we are thinking of going with the illustrative technique
as we will have a characters that are described as they are in the song
such as the girl having white hair, also we will be using techniques to show
imagery in the song and help the audience create an image of our vision in
this song.
• We will also use colours and techniques such as dark close ups to help the
audience grasp the narrative of this song which is cold and negative. Also
we will be following the lyrics quite closely and adding details that will
match up to the lyrics of the song and again help our video relate to and
illustrate the song and its meaning.
3. Narrative and Performance of the song
• Goodwin believed that it is important for an artist to be involved in the
music video and we shall do this in ours as there shall be many shots of
the band as a whole and then some of the lead singer solo singing the
lyrics. We want the audience to be able to able to relate to the lead singer
as in Goodwin’s theory and also to the male lead in our narrative however
the connection would be rather similar as you would build up quite a
sympathetic view on both or at least that is what my group is attempting.
We are attempting to get the singer for our project to also agree to be the
male lead in the actual narrative and we believe he will but aren’t sure at
this point however if he does then it shall surely help us relate the two in
the video and help the audience feel the same and gather the same
relatable traits from both of the roles.
4. Genre Characteristics
Pop punk rock / post-hardcore are genres that are normally seen to feature
the band in the video and we wish to incorporate this into our video by cross
cutting between our narrative and our band several times throughout the
video/song and will be quite heavy on featuring the lead singer solely due to
him being the only voice you hear and the easiest person in the video for the
audience to relate to.
It will also be very guitar heavy and will mainly feature band members playing
guitars with some shots directed towards the drummer at some points but
not as much as the singer and guitar player. This would help our song stick
true to the genre and keep the audience it has already established.
5. Notion of Looking
This plays on the idea of gaze and how people are seen, for example in
Goodwin’s theory he believes women to be objectified and seen as only
physical objects however with our song there are lyrics that go against this
and could help our video challenge this part of his theory. We will show the
male having a dark and depressed persona and carry out the imagery of how
the lyrics portray him throughout the song and shall also do the same with
the girl throughout too showing her as an opposite to the lead as the song
suggests throughout but we shall also try to show some symbolism towards
the notion that he loves her but wants her to change throughout the song
and maybe show some factors of her changing throughout.
6. Stuart Hall
We are targeting college students and teenagers who’s emotions only
recently surfaced and may be able to relate quite well to our character and
help us make them accept the narrative we are trying to show of a teenager
in distress having mixed feelings about someone and this will help us gain
preferred reading as they will accept our text. Also due to the lighting and and
mise en scene we will try to send a narrative of being quite dark and
emotional that some of them may have been in recently so that they can
relate and believe the narrative we are trying to express.
