SlideShare a Scribd company logo
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Alexandru Lavinia-Florentina
Grupa 8211
 The Marketing Director holds ultimate
responsibility for the organisations marketing
activities and oversees the development and
delivery of a fully integrated marketing
strategy for the business.
 Managing all marketing for the company and
activities within the marketing department.
 Developing the marketing strategy for the
company in line with company objectives.
 Co-ordinating marketing campaigns with sales
activities.
 Overseeing the company’s marketing budget.
 Creation and publication of all marketing
material in line with marketing plans.
 Planning and implementing promotional
campaigns.
 Manage and improve lead generation
campaigns, measuring results.
 Preparing online and print marketing
campaigns.
 Monitor and report on effectiveness of
marketing communications.
 Creating a wide range of different marketing
materials.
 Working closely with design agencies and
assisting with new product launches.
 Analysing potential strategic partner
relationships for company marketing.
 Bachelor degree in Marketing.
 Qualified chartered marketer.
 Strong analytical and project management
skills.
 Confident and dynamic personality.
 Strong creative outlook.
 http://www.charterselection.com/56/marke
ting-manager-job-description
Thank You!

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The responsibilities-of-a-marketing-director

  • 2.  The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.
  • 3.  Managing all marketing for the company and activities within the marketing department.  Developing the marketing strategy for the company in line with company objectives.  Co-ordinating marketing campaigns with sales activities.  Overseeing the company’s marketing budget.
  • 4.  Creation and publication of all marketing material in line with marketing plans.  Planning and implementing promotional campaigns.  Manage and improve lead generation campaigns, measuring results.
  • 5.  Preparing online and print marketing campaigns.  Monitor and report on effectiveness of marketing communications.  Creating a wide range of different marketing materials.  Working closely with design agencies and assisting with new product launches.  Analysing potential strategic partner relationships for company marketing.
  • 6.  Bachelor degree in Marketing.  Qualified chartered marketer.  Strong analytical and project management skills.  Confident and dynamic personality.  Strong creative outlook.