1. Dear Sir,
I am interested in the marketing position you have posted. I have over a
decade of marketing experience including both Business-to-Business and
Business-to-Consumer. I have created and developed a variety of
marketing channels to accomplish the objectives of the organization.
Whether it be increased sales, greater brand awareness, new product
launches and roll-outs as well as supervising personnel and working
alongside other marketing professionals and agencies.
Additionally, I have augmented my experience with initiatives such as data
mining, brand creation, print/Web collateral development, lead
generation, channel partner cultivation, customer segmentation/profiling,
as well as CRM and acquisition strategies. I was heavily involved in
compliance to ensure that all of the marketing created followed all rules
and regulations at that time. I offer a history of proven results, as
evidenced by the following marketing accomplishments:
 Led national marketing campaigns for Verizon (comprised of
long and short form television commercials, trade shows, social
media, BTL and PR initiatives) of company’s newly launched
programs and services in marketing division.
 Developed and executed SEO and SEM strategy (organic,
nonpaid results) for key product search terms as well as
supportive means such as creating a WordPress Blog and social
media campaign (Facebook, Twitter, etc.)
 Increased Sales of $5m in Asian Foods Industries through B2B
marketing and service efforts; achieved during a previous
assignment/period of employment.
 Managed personnel in a variety of capacities: tradeshow brand
management, marketing activities, office personnel.
I would appreciate the opportunity to discuss this position and how I can
make a positive contribution to your organizational goals. My resume is
attached for your review, and you may reach me by phone or email.
Sincerely,
TO
+92 333 216 7739 / +92 331 222 9804
Karachi, Pakistan
riamus@yahoo.com
Head - HR
HR Department
Sumair Ahmed
Senior Strategic Planning & Marketing Professional
AHMED
SUMAIR

2. WORK EXPERIENCE
Sr. Marketing Comm. & Brand Mgr.
At Verizon Wireless New Jersey - USA
Senior Strategic Planning & Marketing Professional
Brand Management
International Marketing
Marketing Research
May 2015 – May 2016 I have years of professional experience
in managing marketing & sales
projects. My background has involved
running national & International
promotional product tours, executing
new product launch programs,
developing marketing materials,
produce product sales training
presentations, negotiation, as well as
directing priority market selections for
sales objectives all while developing
strong relationships with all business
associates, vendors & media. My
strong ability to handle multiple
projects effectively makes me an ideal
candidate for this position.
WHY ME?
AHMED
SUMAIR
Promotion & Incentive
SKILLS
Sales & Distribution
Product Development
Budgeting
Retail Operations
Activations
Leadership
LANGUAGES
English
Urdu
Arabic
Marketing
Strategies Sales Tactics
EDUCATION
MBA – Marketing (GPA-3.4)
At University of Karachi Pakistan
Bachelor of Commerce
At University of Karachi Pakistan
2004 - 2005
CONTACTS
riamus@yahoo.com
+92 333 216 7739
linkedin.com/in/sumair-ahmed
2002 - 2003
Head of International Sales
At Asian Food Industries – Mayfair Group Lahore - PAK
Jan 2014 – Apr 2015
Sr. Manager International Marketing
At Mehran Spice & Food Industries Karachi - PAK
Jan 2011 – Jan 2014
Strategic Marketing Manager
At Al Moallim Group / Horwarth Mak Group Dubai - UAE
Apr 2008 – Jan 2011
Product Manager
At Muller & Phipps Pakistan Ltd Karachi - PAK
Feb 2007 – Mar 2008
Brand Manager
At Jung Group of Companies Karachi - PAK
Feb 2006 – Feb 2007
Assist. Manager International Marketing
At Shan Food Industries Karachi - PAK
Aug 2002 – Oct 2005
v
PERSONAL INFORMATION
 CNIC No. 42201-2821210-9
 DOB. June 11th
1982 (34 years)
 Status. Married