2. A marketing director performs many duties aimed at
developing and implementing the long- and short-term
marketing strategies of his employe;
Depending on the size of his organization, a marketing
director may also oversee a team of junior marketing
professionals.
3. Brand development
Perhaps the most important duty performed by a
marketing director is the development of her employer’s
brand;
In many environments, a marketing director represents
his employer in the media;
He represents the firm at charitable events and other
happenings taking place throughout the community;
4. Development and implementation of the
Brand strategy;
Developing the marketing strategy for new
and existing products;
Guiding the day to day activities of the
marketing team;
Overseeing implementation of the Marketing
strategy - including campaigns, events,
digital marketing.
5. They must know what your competition is
doing.
They must be able to spot trends and act on
them first.
They must stay up-to-date with news,
research, and any other information that
directly affects your product or service.
6. REQUIREMENTS OF THE ROLE
Confident, driven and dynamic leader;
Professional attitude within the team;
Entrepreneurial mindset with the ability to
identify original branding opportunities;
The marketing director should be able to
inform all customers of safe product
handling.
7. The marketing director's responsibilities
involve , marketing, profitability and
sales, reporting, purchasing, inventory,
service, maintenance, and other duties
as requested by management.
The marketing director will need to
maintain a positive attitude that
promotes teamwork within the company
and a favorable image of the company.
